On the night of the 19th, Li Dong rushed back to Pingchuan overnight. Pen % fun % Pavilion www.biquge.info

Come in the morning and come back in the evening, in just one day, a lot of things happened.

Li Dong didn't sleep well this night, squinting half-asleep for a while in the first half of the night with the strength of wine, but he couldn't sleep after waking up in the second half of the night.

In addition to him, Yuan Xue also didn't sleep well this night.

When she got up the next day, Yuan Xue found that not only did she not sleep well last night, but her parents also walked around the house with dark circles under their eyes.

……

Feelings are not the whole of life.

Every time his relationship is frustrated, Li Dong likes to numb himself with busy affairs.

Back at the company, Li Dong once again started a busy day.

Soon after entering the office, Wu Shengnan came over.

This time, Wu Shengnan didn't come to ask for money, but reported a good news, the pre-sale license was obtained!

From the end of September to the end of September, almost two months have passed, which is not fast, of course, not slow.

Compared with those who have not yet built a house and obtained a permit, Li Dong's speed is naturally slow.

Compared with compliance, the communities under the name of Dongyu Real Estate can withstand inspection, and compared with other real estate companies that have obtained licenses in compliance, this speed is not slow in the distance.

Getting the pre-sale permit means that Dongwoo's house can be officially pre-sold now.

This is a happy event, Li Dong praised Wu Shengnan a few words.

However, Wu Shengnan didn't come here today mainly for this matter, after reporting the license, Wu Shengnan said again: "Mr. Li, there is one more thing I want to report to you." ”

Li Dong smiled: "You say." ”

"I want to change the names of several neighborhoods. ”

"Name change?"

Li Dong was a little surprised and said, "What are you doing by changing your name?

Dongyu Real Estate has a total of three communities, a Mingyuan community, a crystal garden, and a Wantai Huafu.

Although these names are a bit rotten, they still sound quite classy.

Hearing Li Dong's question, Wu Shengnan thought for a while and said: "I want to engage in branding, and now I want to unify the names of these communities." When people think of this name, they can think of Dongyu Real Estate, and they can think of Yuanfang Group. ”

"Branded ......"

Li Dong muttered, which he himself ignored.

It can't be regarded as ignorance, it can only be said that he still doesn't pay enough attention to real estate companies.

Before, he was going to get a vote and leave, so he naturally didn't care much about the name of the community, but then because the community was not built, Yao Hong and they took away most of it, and Li Dong didn't care too much about the name of the community.

But when Wu Shengnan mentioned it, Li Dong realized the mistake.

Branding and scale are what big real estate developers are doing.

Just like Wanda Plaza, Evergrande Oasis, Country Garden, Longhua Plaza...... When you think of these places, you can think of which company is developing the property.

These leaders in the industry are all on the road of branding, and in the end, even the brand value will exceed the enterprise value.

If you really want to develop in the real estate industry, this is also the only way.

If you don't engage in branding now, maybe you can make the same money, but what about three years from now? Five years from now?

At that time, real estate developers were all over the street, why should others buy your distant house?

Li Dong knocked lightly on the table, nodded and said, "You reminded me well, I almost ignored this, so what name do you say to change?"

Wu Shengnan saw that Li Dong agreed, his eyes showed joy, and he said: "I want to divide Dongyu's industries into three grades: high, medium and low, and my goal in the first batch is to create a three-grade residential brand." Later, if we enter the commercial plaza, then we will also follow the trend and create our own square series.

This side of the square is simple, either it is called a distant square, or it is called Dongyu Square.

But the residential series, I also want to hear your opinion, Mr. Li, can you provide a few more high-grade series names?"

As soon as he heard the name, Li Dong was a little big.

He is really weak in this regard, whether it is Yuanfang or Dongyu, he is piled up with people's names.

Now Wu Shengnan asked him to name the distant real estate brand series, which is not a trivial matter.

If the name is chosen, then whether it is publicity or communication, it will be beneficial to the expansion of the corporate brand.

But if the name is poor, it is not conducive to publicity or dissemination, it will have the opposite effect, and even cause others to be taboo.

Li Dong touched his chin and asked, "Your real estate company didn't come up with an opinion?"

Wu Shengnan said with a smile: "How can you let others do this kind of thing, or Mr. Li, you give a plan first, and we will discuss it later." ”

"My opinion ......"

Li Dong scratched his head a little, and said after a long time: "If you don't wait for a few days, I have to think about it, and I can't think of it for a while." Why don't you just go back and ask the planning department to make a preliminary plan, and I'll pick from there. ”

Li Dong said so, and Wu Shengnan didn't have any opinions.

Choosing a name is not a whim, it is related to future brand promotion, so you have to be cautious.

Many large enterprises spend a lot of money for a brand name, and even set up special departments and institutions to discuss, which shows how important the name is to the enterprise.

After talking about preparing to build a brand, Wu Shengnan's report was not over, and continued: "There is another thing I want to tell Mr. Li, there is a land auction in Pingchuan on the 22nd that is about to start, didn't you allocate 100 million yuan to Dongyu before, I am going to go to see this auction, does Mr. Li have time then?"

"Land auction ......" Li Dong suddenly thought of Zhu Yicai, and hurriedly said, "Will Yurun participate?"

Wu Shengnan nodded and said: "Yurun will go, except for Yurun, many companies will pass." ”

"Where's Longhua?"

Wu Shengnan shook his head and said: "It doesn't seem to be, Longhua is focusing on the development of Su'an New City this year, and the proportion of land in Pingchuan is much smaller." ”

"100 million, it seems a bit less. Li Dong muttered.

For real estate developers, 100 million yuan is really less, and even if they get land, they can only get more remote or small plots.

If you want to win the same two pieces of land as Li Dong at the beginning, 100 million is really just a drop in the bucket.

Wu Shengnan, who was on the other side, was overjoyed when he heard this, and hurriedly said: "Mr. Li, 100 million is indeed less." If the real estate industry can be done, I think it is actually more profitable than supermarkets.

Moreover, the state has vigorously promoted it in recent years, so the future of the real estate industry is still bright. ”

Li Dong squinted and smiled: "Okay, no problem!"

Wu Shengnan was overjoyed and said, "Really?"

"Of course it's true, but the premise is that the rest of the land money is paid first, and when the time comes, all the remaining money will be allocated to Dongyu. ”

Li Dongle said he, now there are not too many houses left in the two communities on Dongyu's side.

Even if all of them are sold, it will be more than two billion at most.

As soon as the two billion land payments are returned, there will be a few hundred million left.

Li Dong still has some ideas on the real estate side, and the remaining hundreds of millions are left for Wu Shengnan to develop Dongyu, which is not impossible.

The supermarket is not short of money now, so it has allocated more than a billion yuan, and it can be used for a while.

Wu Shengnan actually knew that it was impossible to get Li Dong to allocate billions of dollars, but in fact, her idea was the remaining hundreds of millions.

Li Dong said this, Wu Shengnan was not disappointed, and said with a smile: "That's okay, Mr. Li, you said this, don't regret it when the time comes, and you can't withdraw money from Dongyu's side anymore." ”

Regarding Li Dong's last transfer of a large amount of money from Dongyu's side to develop several other subsidiaries, Wu Shengnan actually still has some opinions in his heart.

The real estate company's profits, in the end, Dongyu took the least amount of money, how could Wu Shengnan be willing.

Since she has become the owner of Dongyu, she naturally has to be considered by Dongyu, and it is Li Dong's business to consider for the group, and it has nothing to do with her, the general manager of the subsidiary.

Li Dong actually knew Wu Shengnan's thoughts, but he didn't break it, and discussed a few words with Wu Shengnan about the pre-sale, and Wu Shengnan walked out of the office with satisfaction.

As soon as she walked on her front foot, Chen Ke entered the door and said, "Mr. Li, Mr. Xu is here." ”

"Xu Shengzhe?"

"Hmm. ”

"This guy is really well-informed!"

Li Dong snorted with a smile and waved his hand, "Let him in." ”

……

Xu Shengzhe entered the door and said, "Have you got the pre-sale license?"

"What do you say?"

Xu Shengzhe didn't care about Li Dong's attitude, and said, "Then when are you going to start pre-sales?"

"At the beginning of December, that's how it was prepared. It's a lot earlier than I expected, what are you anxious about. ”

"Nonsense, can I not be in a hurry?"

Xu Shengzhe snorted, and said: "Give me an accurate time as soon as possible, as soon as your pre-sale began, I began to prepare for the launch, and the time can't be mistaken." Also, it is time to notify the capital in advance, let's grasp the opportunity and defeat Yao Hong and them in one fell swoop!

On the other hand, how much money do you have now?"

"Money?"

When Xu Shengzhe saw Li Dong's shrugging appearance, he suddenly realized something, and scolded: "Don't tell me that the billions you just got have been used up? If we don't have enough funds, how can we take over Yao Hong's real estate!"

At that time, it will be a real fight for strength!

Don't expect a bank loan, then it's too late, and the bank won't approve it!

If we can wait until the loan comes down, Yao Hong, will they let us take over?"

Li Dong touched his chin and thought about it, "How much money do you have to prepare?"

"We have to prepare at least 5 billion cash flow that can be used! At least do you understand! I and Mr. Hu can raise 2 billion alone, this is our limit, so you have to prepare at least 1 billion yuan.

With less than that much money, we are likely to work for others.

Don't make it to the end, we are tired and tired of not earning money, and the money is earned by others.

Also, the 100 million you owed me before, the 500 million you owed to Mr. Hu, and the community I transferred to you, you have to be prepared to pay it back.

So the first payment of the pre-sale on your side is ours, and you don't expect this money!"

Li Dong suddenly said with a black line on his face: "You have all calculated together, right? Why are you like this, can I lose this amount of money? Now you are still starting to ask for accounts?"

Xu Shengzhe frowned and said: "In business, don't come to this set." It's okay if you're not in a hurry for my 100 million, but you promised the 500 million on Mr. Hu's side, without these 500 million, Mr. Hu can't get 2 billion.

And the transferred community, you said this money before, and now you have to repay the debt?"

"Who's going to pay the bills!"

Li Dong said angrily: "The key pre-sale doesn't need time! Do you think that the house I have in hand can be sold out just after I sell? If it is really going to be sold out, how can we start it, and we will start it before we sell it halfway, and your community has not sold it at that time!"

You kid pit me, right, if the community didn't transfer it to me before, you Longhua wouldn't be able to come up with the money?"

Xu Shengzhe looked helpless, waved his hand and said, "Cheng, we can delay this money a little longer." Then you have to prepare 1.5 billion cash on your own side, are you okay?"

"1.5 billion ......"

Li Dong knocked on the table, no problem, no problem, no fart!

Where did he get 1.5 billion!

When Xu Shengzhe and the others launched, it was uncertain how much their real estate could be pre-sold, even if they could pre-sell half of it, it would be a billion yuan at most.

But if he really wants to take the money, he can't get it, after all, the expansion of the supermarket has just begun.

The money that was allocated before is still in the account and has not been used much.

If this money is misappropriated, it will not be difficult to do 1.5 billion.

But Li Dong was worried, he was afraid that the money would not be returned soon.

If the 1.5 billion yuan is gone, and the money will not be available for a while, then the pace of supermarket expansion will be delayed.

Thinking of this, Li Dong asked: "We have taken over these real estates, when will we get the money?"

"That's not exactly. ”

"Can't tell?"

"Longhua has to take a look here, after all, the market is getting better and better, and we may stay for a while. Of course, that's our business, your own casualness.

And we don't want to open at this time, otherwise our opening price is high, wouldn't you still have to fight with us?"

"That's just as well. ”

Li Dong nodded, and then said, "So, I'll deal with it myself on my side, and you won't interfere?"

"Of course, even if I don't say yes, are you willing?"

"Count you as a kid. ”

Li Dong laughed, and finally said: "1.5 billion is no problem, but Mr. Hu's 500 million is what he told you?"

Xu Shengzhe said disdainfully: "What do you think? You guy is good, he said that he would repay the money in advance, but Yao Hong and they paid you billions in advance, and you didn't mention it." Mr. Hu was embarrassed to tell you about this, so he could only complain to me.

Besides, when he borrowed money before, I was a circumstantial witness.

At this time, when it's time to use the money, I naturally have to say a word for him, otherwise you guy will definitely drag it over, and I don't know you yet. ”

"Fuck off, am I that kind of person!"

Li Dong scolded, but said secretly in his heart: You guy is really nosy, if you hadn't brought it up in person, I would have been ready to talk about it slowly.