Jessica felt that Link was right. She doesn't talk about it anymore, turning to the World Wine Competition in New York: "Are you really not going to New York?"

"I'm not a star, and I can't make a name for myself if I go. Maybe I'll go to London in December, not this time. "A lot of celebrities are now investing in wine, and they can rely on their fame to raise the profile of their wines.

A few years ago, the ISC was held at London City Hall. Later, however, a number of international competitions were held in other public areas around the world. The competition in these regions is not inferior to the competition in London.

The previous ISC's sole purpose was to continuously improve the quality of the world's wines. And now the purpose of promoting wine has been added.

Always holding the ISC in London is really just a matter of self-esteem in the wine world. Although the circle of wine is huge. But it's still a small circle of wine lovers around the world.

Europe is no longer the main wine market. The most important markets are Asia and the Americas. Especially Asia. Moreover, many producing countries are holding their own wine competitions, and those competitions are very publicized, and in the face of a huge market, whether it is a first-class winery in Bordeaux, France, or a high-quality wine in the New World, they are actively participating.

That allows some countries to organize their own competitions, which may not be smaller than those of the ISC. If the ISC continues to be conservative, its supremacy in the wine world will soon be challenged, so it is also starting to move its venue to other countries. It is held in rotation in several of the world's major wine-producing and consuming countries.

In this way, the ISC can be promoted with the help of the host country, wine lovers from all over the world will have the opportunity to get close to the ISC, and the award-winning wines can be better promoted in the host country through the competition.

Whether Link attends this year's ISC in person or not doesn't matter to Jessica. Because the wine is graded, it is a blind tasting. There is also a biochemical test. Whether he goes or not won't help his wine ratings. The most important thing for his wines to do well in the competition is the quality of the wines.

However, he plans to start selling his wines after the competition. That's why the performance of his wines in this competition is very important.

She looked at him and looked confident, so she smiled and asked, "How are they publicizing?"

"They're doing a great job. TV commercials are subtle, but they also have the desired effect. They looked for wine critics and some wine columnists in various countries, and judging by the number of comments from these people, the reputation of the wine has spread. ”

Snapton: Of course, they don't miss out on TV commercials. But there are a lot of wines advertised. Do TV commercials, just to make his wine show his face in front of the world. And many people don't drink wine regularly. The main consumers are still those who love wine.

Link's wines, on the other hand, are relatively priced, and most of the products are aimed at the middle class. Wine lovers in this class are more inclined to word of mouth. They like to look for reviews of wines on the web. That makes it easier for them to visualize the qualities of various wines.

And Snapton: They found a couple of wine influencers. Those celebrities have a lot of fans. They also found some wine critics. The way to do this is to give money and get them to say nice things about his wine. This kind of soft advertising may have had a greater effect on the sales of his wines. Of course, the quality of his wines is very good, so the people who do soft ads for him don't have to worry about making them lose powder after promoting those wines.

"Propaganda is just to let people know the existence of red wine, and the most fundamental thing is the quality of the wine. I'm very relieved about their quality. ”

"I heard that Bordeaux had a good climate last year. The French press said that last year's wines were outstanding among their five premier wineries. They'll probably be participating in this contest too!"

"My own children are the best. Link said with a smile. "I've tasted all the wines produced by the first-class wineries this year. Lafite, Latour, Mouton, Margaux, the smell and taste are not as good as my Seraph, not to mention the Queen and the Fire Cloud. However, King Hou Bo is better than the Seraph, and he is on a par with Huoyun. ”

"Isn't their wine not on the market yet? How did you get it? Is it Albert?"

Gold medals from high-end wineries usually need to be aged for five to eight years before they reach the most suitable drinking period. Winery generally does not sell before the drinking season. But some will still be sold. And those are the quality customers of those wineries.

"Yes, Albert's arrival was sent by the wine. In his capacity, it is not difficult to ask those wineries for a bottle of wine!"

"You've drunk all that wine, and you didn't leave me any of them?"

"I only had one drink. And I don't think it's as good as the queen you like to drink. What, do you want to drink?"

Jessica nodded and smiled, "Even if they're not as good as the queen, fame makes up for it." ”

Link chuckled. What she said, he couldn't even refute at all.

There are grades of wine. The finest wines, in essence, are luxury goods and are often priceless. Because the yield is not high.

Those wineries have built up a high reputation and reputation through their ancestors over the years. Touted by fans, those wines, even if they have a dirty diaper smell, will be described as very elegant and special, and still worth a lot of money.

However, with the wide wine market and the emergence of the Internet, wine lovers are becoming more and more rational in consumption. The taster's transcendent status has been shaken. They are no longer the key to determining the quality of a wine in the consumer's mind.

In fact, it takes a lot of effort for French wines to enter the American market. When French wines were knocked off the altar by California wines at a blind tasting in the 70s of the last century, California wines began to dominate the American market.

California wines are made from fully ripe grapes, which are rich and full-bodied. And after the failure of the blind tasting competition, the French wine found many reasons. For example, if the climate is bad, their wines of the year happen to be of the worst quality.

But it wasn't until their market share in the U.S. shrank to the point that they finally woke up. But that was already in the twenty-first century.

At that time, however, at least seventy percent of Bordeaux's wineries were struggling and could close down at any time. This gives China, Russia, the United Kingdom, and the United States a great opportunity for the rich or celebrities to get started. A few years ago, they bought quite a few French wineries.

However, most of the wineries that have been bought or sold outright in bankruptcy are not in the mainstream in France. Mainly rely on the famous production area brand sales. It's like wine from the barrel era. The wines of that era, regardless of the winery, were only marked with the name of the major appellation on the barrel.

It wasn't until the beginning of the last century that the winery began to bottle and sell its own brand. At this time, the winery has been classified.

French wines, the good ones are probably those of the first and second grade wineries. It's hard to say how good the other wineries are. As consumers become more aware of red wine, there are more and more wine brands. Consumers are still unable to identify the labels of foreign wines. Unless you go for fame, or under the premise of the same price, consumers will definitely give priority to what they can understand.

The more confident a country is, the more dismissive it is about the reputation of foreign products. The United States is the most arrogant country. The same is true of her people. This is very bad news for French wines.

Many of the sports competitions in the United States will be known as the world: it is the whole world. It is also the only country in the world that insists on using imperial checks and balances in the face of international exchanges. When introducing things in your own country, it seems that you can't see the rest of the world at all, and you always say, "This is the best ...... in the world The "

In fact, those world's best have long been surpassed. Of course, there is also the use of "one" to represent the heart of modesty, but this "one" is at least one of the "eleven"

To say that the United States is arrogant is essentially overconfidence. Americans simply don't feel that others have the potential to surpass them.

In such a market, it is impossible for the French to dump wine in the United States by virtue of fame. But then with the rapid development of China's economy, those wineries in France lived a few more years.

In those years, China began to become the second largest market for luxury goods. Some French wines, which were considered ordinary in China, can also be sold at the price of luxury goods in China.

For example, the sub-brand wines of the five major wineries are bought as gold medal wines. However, the Chinese tyrants at that time did not understand at all. They only drink fame and don't care about those things at all. Anyway, the local tyrants of that era drank wine with Sprite. Maybe for them, the five-dollar Red Star Erguotou is more refreshing. Just drinking such cheap liquor will seem to be cheap.

But France's obscure wineries didn't last long. When China's wine brands were established, the cultivated wine lovers gradually understood what a truly top-notch wine is.

In order to survive, they learned from their former apprentice, a California winery, that winemaking requires care. The winemaking instructors of the French wineries have also begun to pay attention to the ripening time of the grapes, and adjust the picking period of the fragrant fruit appropriately, in order to produce the rich aroma that modern people prefer.

Until then, the winemakers of the French wineries would only pick the grapes at a predetermined time each year, regardless of whether they have reached the optimal ripeness or not. It was this practice that allowed them to slowly threaten the wine regions of the New World.

They are waking up, but the market has almost shrunk. Quite a few small French wineries went bankrupt. Because there is no country other than France itself that will hold them, and all markets are hit by New World wineries such as the United States.

With the exception of the intimidating names of the Premier Wineries, in fact French wines no longer have a transcendent status. In fact, the best results in the ISC in the last decade have not been French red wines. In stark contrast, Chile, South Africa, Australia and the United States of America have all achieved impressive results at the ISC.

With France's example, Link is confident, but he is not arrogant either.

The grapes he grows, with God's favor, are the best wine grapes in the world. And when it comes to brewing, the best winemakers in the world are hired. At the same time, the grapes are not harvested until the sweetness is optimal.

His self-confidence comes from the fact that he has the best ingredients and does his best in the brewing.

He believes that his wines can do well in competitions if they are not operated in the dark. And there is no such thing as a serious black-box operation. Because all wines are not ranked, as long as the score reaches a certain level, the corresponding medal is awarded. If all the participating wines are toasted to a very high level, it is okay for all the wines to win gold medals.