After hearing Link's words, Fan Zhongkun was stunned for a while and said, "No wonder a dumpling noodle can buy seven dollars." The cost is indeed much higher than the cost of dumplings and noodles made on other production lines. ”

You know, many Americans are sometimes reluctant to spend more than a dollar a pound of fruit when they buy fruit. Seven dollars is already enough for a family of three to spend on a meal. Pasta for seven dollars is already quite expensive for some families.

"As you said, the cost is higher. That's why Martha's plan is to open a chain store like that in a neighborhood with a certain population. The average family doesn't frequent, maybe three or four times a month. The population base is insufficient, and the opening of a noodle shop will not make money.

Fan Zhongkun said with a smile: "That is the real taste of China." If only Chinese restaurants could be as popular. ”

Link thought for a moment and said, "I remember China once made a documentary about Chinese food ten years ago. It is said that it has caused a very good response in Europe and has played a good role in promoting the business of Chinese restaurants in Europe. Maybe in the United States, too. ”

"You should be talking about "A Bite of China". In fact, it was also broadcast in the United States back then, but the big American TV stations were not willing to broadcast such programs, they were all broadcast by Chinese-language TV stations, and there were definitely not many white viewers. And that documentary caused a relatively large repercussion, only in France. It seems that France also borrowed the same shooting method to shoot "A Bite of France". ”

Jessica smiled at this time and said, "Personally, I think that Chinese food is indeed delicious. But there are many times when it makes people feel scary to watch. I remember Link once made chicken, and it looked so fat that people didn't dare to eat it. But once you know how to do it, you won't have that kind of thought anymore. Because a lot of the fat has been removed by the time of cooking. ”

Link said with a smile: "Actually, Americans' obesity is not caused by eating meat. Chinese now eat no less meat than Americans. But obesity rates among adults are much lower than in Americans. The main reason is not because of eating too much fat, but because of eating too much fast food like KFC McDonald's. ”

The starch of French fries turns into sugar, and cola also contains a lot of sugar. Sugar is more likely to make people obese than fat. Therefore, Americans only like to eat lean beef, and chicken only likes to eat the most unpalatable part of the whole chicken with very little fat content - chicken breast, but it should be fat.

"I would say that a lot of Americans are not saying that Chinese food is completely unsuitable. Maybe it's because of the fear of obesity, you know, Chinese food is high in calories in terms of energy. Maybe Chinese food can be promoted more so that more Americans can know about Chinese food, and that may make more Chinese dishes popular with Americans. ”

Fan Zhongkun said: "Miss Benis, your suggestion is very constructive. However, publicity may require a platform. "The Chinese food industry has been around in the United States for so many years, and the owners of Chinese restaurants certainly don't think about publicity. "For food, the most intuitive and effective is definitely the film and television platform. But the Chinese do not have a television station for a national audience. The audience of Chinese TV stations is predominantly Chinese, and there is little propaganda effect on whites. ”

He paused for a moment and then said, "Actually, we have tried to promote Chinese food on websites or magazines. But you know, that doesn't work very well. ”

Link listened, and his heart was touched. In fact, TV stations are not necessarily the best publicity platform now. Nowadays, more people prefer to look for information from the Internet. Of course, TV stations are a good platform for publicity, and they can face a large number of viewers at the same time. But TV stations have a strong time frame.

He wondered if he could make an online platform dedicated to food. It mainly plays videos of the food making process. Or rather, a dimensional documentary. Ask a professional staff to explain the nutrition, health and deliciousness of the food. And in this he has a foundation. West Hollywood Media has a website.

He thinks that there are foodies in any country, and as long as such documentaries are well produced, they can not only charge fees, but also promote Chinese cuisine.

However, he only had such an idea now, and he had no intention of saying it.

But with the idea of promoting Chinese cuisine, he wondered if he could also open a real Chinese restaurant chain.

A Chinese fast food that sells organic food.

The reason why the United States consumes so much meat every year is largely because of the fast food industry in the United States. For example, almost all ground beef — the cutlets that can find the meat of thousands of cows in a single patty — is consumed almost entirely by American hamburgers.

The development of the fast food industry is also the driving force behind the declining cost of cattle raising in the United States. Because fast food restaurants need cheaper beef. So intensive cattle raising, using corn to raise cattle, so that the cattle grow up in a shorter time. It has not only promoted the development of the cattle industry, but also made the United States always rank first in the world in corn cultivation. At the same time, it is also an important reason for the emergence of genetically modified organisms in the United States.

Of course, that also bankrupted a large number of small farms. Because the cost of raising cattle on those small farms is too high. And the allowance doesn't reach them.

Link is planning a whole farming plan. If his plan succeeds, it may not be enough to focus on production and processing. If you can also contribute to sales. For example, if you build a chain Chinese food chain network in the United States, you can consume a lot of products. At the same time, it is also a living advertisement. That would certainly have been a good boost to his plans.

He thought for a moment and said, "Is it possible to buy a TV station?"

Jessica was startled when she heard him ask, and said, "Link, you want to buy a TV station." If it's a local TV station, that's fine. If it's a national TV station, I'm afraid it's going to be difficult. ”

Fan Zhongkun agreed with her: "Jessica is right. Although TV stations have been impacted by the Internet, TV is definitely still a very important publicity platform under the copyright law of the United States. That's not just about money. ”

Link smiled and said, "I know it's hard, too. Many local TV stations are facing acquisitions by these large groups. It's really hard to buy a TV station that is national. But maybe I can buy a local TV station. ”

In the United States, charging is a very important income, but it also makes it possible for other people to watch the TV signal casually if it is not on the satellite.

For example, a television station in California was on the air, but other states did not allow it to charge this week. Then no matter how good its program is, others are willing to pay to watch it, but they still can't see it. Free-to-air TV is better. However, it is difficult for advertising expenses to support the operation of a TV station.

If he can buy a local television station, he can slowly grow through mergers or by persuading other states to open up their markets.

Fan Zhongkun also seemed to be thoughtful, and said for a long time: "Some Chinese-language TV stations are relatively poor in terms of channels, and some are free-to-air TV. You might be able to figure it out from those TV stations. ”

He felt that with Link's financial resources, even if he bought all the Chinese TV stations, it would be more than enough. If all Chinese-language TV stations can be integrated, even if they are still not big TV stations, they still have the foundation to become big TV stations. And Link has enough and stable income, as long as he is willing to want to supply blood to the TV station and increase the program, maybe the Chinese can also have a TV station for the whole American audience.

With such a television station, the voice of the Chinese can reach the ears of everyone in the United States. That would be of great benefit to the entire Chinese community in the United States.

Link nodded and said, "That's worth considering, too." He laughed and said. "Let's get down to business. What should I pay attention to in this sorority?"

Fan Zhongkun actually came here for this matter. He needs to talk to Link about the process of the sorority first, so that he can also be mentally prepared.

Fan Zhongkun finished talking and didn't bother much.

After he left, Link pursed his lips and thought about something, and Hannah called him a few times and he didn't notice.

Seeing him like this, Jessica sat down beside Hannah and asked him, "Are you thinking about what you just said to Fan?"

Link nodded and said, "I'm thinking about whether there is a need to buy a TV station." ”

"Actually, if you want to buy a TV station, you don't have to think about any necessity. A TV station, unless it is rotten there, you can't lose much, but if you can take care of your own profits and losses, the TV station will be of great benefit to you. "The energy supply of the TV station is propaganda. And propaganda is needed by both businesses and governments. People who run big TV stations, so they usually have a high status in the United States.

Link frowned and said, "I'm worried about whether my stall will be too big." "He's not just thinking about the TV station. Even if he had a television station, it would have been used as a propaganda platform to support his core plan.

He waved his hand and counted: "Farming, animal husbandry, banks, pasta chains, organic food." Fortunately, winemaking has stabilized, real estate is only a small test, and the media industry is only designing news networks and newspapers for the time being. How the TV station operates, I don't know anything. ”

"A lot of big companies in the U.S. usually have a lot of shareholders. For example, the Union Pacific Railroad Company, which is not one of the top 500 companies, has two largest shareholders, both private equity funds, with the largest shares, but more than 6%, and these major shareholders do not care about the operation of the company. Think of yourself as a private equity funder. ”

"How's that the same?" Link said with a laugh. "You just said that it is quite difficult to buy a big TV station, not to mention whether there is that opportunity, but if a TV station wants to sell because of financial difficulties, it will also face a lot of competition. Whether I have the financial resources or not is another story. So I can only buy a local TV station, and then slowly develop, and I will definitely continue to invest. How could I not care at all?"

"Find a professional manager, if one is not suitable, find another. I think you also have the mental preparation that TV stations need to develop for a long time. ”

He nodded and said, "Of course." He paused and said. "I think Fan seems to know people from Chinese TV. Maybe tomorrow he'll introduce me. So he has to think about whether he's really sure he wants to buy a TV station now. If you are sure that you want to buy it, then you should talk to the other person.

He thought about it in large part because he was a little apprehensive about that conspiracy theory of Catherine. If he had bought the television station and had spared no expense in investing in it, it might have been mistaken that he had ambitions for a Chinese leader. He didn't want to make his other plans unnecessarily resistant because of a TV station.