"Professor Leo, here we are. Pen Fun Pavilion wWw. ｂiquge。 info" Colwin knocked softly on the door and saw the petite man sitting on the globe spinning, but he was as apprehensive as an elephant saw a poacher.

"You're standing there, and I have a few questions to ask. Leo rode on the globe as amusing as an elephant crouching on a Ferris wheel, his gaze still downcast, not looking at anyone, but as if he were looking for some mysterious place on the globe under his crotch.

But neither Colwin nor Colbert dared to laugh.

"If you have any questions, we will do our best to answer them. Colwin and Cowbett stood obediently in the doorway, like a reserved schoolboy.

Colwin prayed in his heart: I hope it's good news, I hope it's good news......

Leo called them in a hurry, of course, for a reason, this kind of thing had happened before, and Colwin only hoped it was the good one.

The room was eerily silent, save for the sound of the globe turning slightly.

After a long time, Leo spoke, "I ask you, do you know who my favorite painter is?"

"What?" Colvin's head swelled, gathering all his strength, ready to answer the question seriously.

"My favorite painter is Giotto, in his painting era, his peers copied the composition methods and designs of the previous painters, the so-called Byzantine and Gothic art, in that era, art was religious, but Giotto ...... Giotto was different, Giotto introduced secular life into religious themes. Leo looked down at the globe, turned around the room, and said, "What is this concept, do you understand?"

Colwin and Cowbett looked at the small ones and muttered to themselves: Are we opening the door in the wrong way?

"Do you know why I like Giotto?" Leo continued, on topics that others didn't like.

Colwin and Colbert have circles on their heads, commonly known as the Hood.

"You don't know. Professor Leo lowered his head, but if you look at his expression from below, it is one of fanaticism mixed with loneliness: "You don't understand the meaning of Giotto's change, you don't understand the difficulty of Giotto's art." ”

"Yes, we don't understand, Professor Leo, we're not here to talk about Yang Rui?" said to Cowbert, "Our publishing house doesn't engage in art publishing."

"I'm talking about Yang Rui!" Leo's voice suddenly became sharper. His feet rubbed on the ground, and the globe came to a halt, and Professor Leo looked up, but with his back to the door, and said, "Change, you know? This is the art of change." Isn't the purpose of scientific research to change?"

"Yes......" Corwin and Corbert really don't have the strength to refute such a question.

"Giotto's changes had a profound impact on European art, but Giotto was not a revolutionary, and you may not know that Giotto became the most famous and popular artist in Italy during his lifetime, and his frescoes were famous for his frescoes, including the Pope, the King of Naples, the Franciscan friars, the wealthy merchants and bankers...... It is a revolution to give up the present and change the future, but it is not more difficult to maintain the present and change the future than this, and it is really difficult to change the future by raising the present!" Professor Leo's voice rose and fell, and Colwin and Corbett were extremely uncomfortable to listen to.

"You mean that Yang Rui's monograph will improve himself and change the future?" Cowbett finally understood part of Professor Leo's meaning.

Leo turned his back and nodded, "Not too stupid." ”

"So, Yang Rui's Genomics is perfect?" Coubert's heart pounded.

The publishing industry also follows the economics of stars, in short, it is the principle of winner-takes-all, in the era of poor communication channels, people may need a large number of stars to meet their entertainment needs, such as people who like to listen to storytelling, usually only go to the teahouse near their home to listen, but after the radio becomes more convenient, a single Tianfang can meet the needs of most people, and people become less in need of other storytellers. The same is true for star chasing and publishing, in the era of convenient communication channels, people only need to chase first-line stars, those whose faces are not the most upright, their breasts are not the largest, their legs are not the longest, their speech is not the most humorous, their acting skills are not the best, and the stars with the most scandals are not the most, their existence value is greatly reduced, and the income gap between first-line stars and second-tier stars is constantly widened.

This is especially true in the educational publishing industry, where only one of the best textbooks is needed in a teaching field. Only when one textbook does not cover all areas can other textbooks have room to survive.

The reason why the newly published textbook has a sales of 1,000 copies is very good, because it is a thousand copies sold in a bloody red sea, and its existence value often lies in that little bit of innovation.

However, there are always some fields where there is no room for blood red to survive at all, and these research fields are usually squatting with one or more big bulls.

For the educational publishing industry, it would be happiest if this situation fell on you, such as Norton Press's "English Literature Course", which sold 20 million copies worldwide, which is a commercial miracle.

Books in the humanities and social sciences are still like this, and books in the natural sciences are just as cool, because they can change the numbers. Similarly, in the case of Economics, the publisher can publish a new edition every year, the difference is that the number of exercises after the chapters has changed, but in order to make it easier for the teacher to assign homework and not to confuse the content of the lecture, students often have to buy new books instead of second-hand books, so the publisher has a large amount of real money every year, and almost nothing has to be done.

The publishing industry in the United States is so shameless.

But if you want to sit on the ground and collect money, the key to the problem is to have a cow textbook that is enough to be selected by various universities every year.

Colbert eagerly waited for Professor Leo's answer, jumping to his feet in a hurry, but not daring to urge.

Professor Leo laughed sneeringly: "Perfect? The Mathematical Principles of Natural Philosophy are also imperfect, and Giotto's work is inevitably flawed." ”

"Okay. ”

"You already know that Giotto's works emphasize the figures, which is the biggest difference from religious paintings, however, Giotto has no knowledge of anatomy and perspective, and his figures even look lame, but you have to compare with the painters of the time. Compared with modern painters, Giotto's frescoes are not worth mentioning, but compared with his contemporaries, Giotto's characters have become vibrant, completely different biblical stories, you know?"

"I don't understand. Colwin and Cowbert shook their heads in unison.

Both of them listened to each other, do you really want to discuss the painter for half a day today?Professor Leo, don't you claim to be busy?

"Don't you think Yang Rui is very similar to Giotto?" Leo lowered his head, but his voice gradually became louder: "You look at Yang Rui's work, potassium ion channels, PCR, and now "Genomics", I said, why do you want to show me genomics, don't you know that I am a hopeless bad old man who likes to scold people and always give bad reviews? Are you too confident, or are you not optimistic about this book?"

"We ......" Colwin and Cowbett didn't know what to say, saying that Leo was too honest, and they behaved as if there were three socially impaired people in the room.

Leo hung his head and shook vigorously, restarted the globe, and said slowly: "I think you are hopeless idiots, Giotto's frescoes are placed in front of you, and you still have to compare them with those-like modern frescoes to compare with him......"

"Professor Leo, can we quote your evaluation?" Colwin doesn't care about being scolded, looking for Leo is bound to be scolded, he only cares if he can be used for publicity, if he quotes Professor Leo's words, he naturally has no influence on ordinary people, but he has a great influence in academic circles.

The core of textbook publishing is actually still in the professors, because the choice of what books to choose as textbooks for a course in a school is in the hands of the professors, not the students. This is also the reason why textbooks in the United States are becoming more and more expensive, and the purchasers and users are not on the same line, so they will naturally be insensitive to price, and on the premise of not involving gray income, professors must choose textbooks that they think are good, and will not consider the price factor.

Professor Leo's recommendation must be a huge benefit for biology textbooks.

Colwin and Cowbett stared at Professor Leo expectantly.

Leo rode fast on the globe, thought for a moment and said, "No, what I said is useful, you can't quote it." ”

Colvin, who thought he would get consent, was dumbfounded, and said with a smile: "What you said, where do you want to use it again!"

"I'm going to write an introductory article, recommending Yang Rui's genomics, which is the best genetics treatise I've ever seen, and I'm going to use Giotto's analogy, if you want to use it, think of one for yourself. "Professor Leo looks like he's taking care of his food, but he's a little too thin.

"This ...... Great!" Corwin, who was still trying to argue, quickly turned from disappointment to ecstasy.

Professor Leo's special introductory article, this "Genomics" can't be popular even if it's not popular, this is more than the task!

……