Of course, the fact that "Hypnosis Master" can achieve such good results is related to the theater scheduling rate at that time.

"Hypnosis Master" was screened on April 28 and released nationwide on the 29th, with a film scheduling rate of up to 80% and more than 800 theaters.

But that's 14 years ago.

After several years of development, the number of movie theaters has sprung up, and the number of theaters in Wanda alone has nearly doubled from more than 160 to 307 now.

If it is screened now, according to the national scheduling rate of 80%, it will definitely explode!

The premise is that Zhao Qian can find a good film distribution company.

If it is an ordinary small distribution company, it will definitely not be able to get such a high film scheduling rate.

The more well-known large-scale film distribution companies in China include China Film, Huaxia, Huayi, Xingmei, Guangguang, Bona and so on.

China Film and Huaxia are state-owned enterprise backgrounds, and their working methods are decent, but they have a relatively large influence on the cinema chain.

Huayi Light adopts the model of distribution matrix, that is, there are landing distribution managers of these two companies in N cities, and when the film is released, the landing distribution personnel will communicate with the local cinema and be responsible for the premiere and roadshow.

Xingmei and Bona are large-scale private enterprises in the mainland, and their working methods are similar to those of China Film Huaxia, but they do not have the distribution rights to distribute imported films.

Some people may not understand the relationship, to put it simply, the distribution company is the channel provider, Zhao Qian, the producer, needs to hand over the produced goods (films) to the distribution company (channel provider), take them to the theater (mall) to sell, and then according to the box office (sales), deduct the cost of each link, and finally get it is his own.

For example, for a box office of 100 yuan, you need to deduct 5% of the National Film Development Special Fund and 3.3% of the business tax, and the theater chain will be divided into 50%. (The policy issued by radio and television in 09, with reference to international regulations, requires that the share of cinemas shall not exceed 50%)

In other words, the total domestic box office revenue in 2016 was 46.712 billion, and where was the 5% special fund of 2.2856 billion used, emmm......

In addition, the distribution company generally accounts for 5%-15 possibilities, which depends on the quality of the film, the quality is good, and the share may be less, and if you want to oppose the poor quality, the share will be higher.

Large distribution companies must ask for a higher price, which is related to the issue of scheduling rate.

Generally speaking, for 100 yuan at the box office, the producer can probably get 30 yuan in the end, which is more than 30% in proportion to no more than 35%.

Therefore, the industry will say that the box office of a movie must be at least three times the cost to ensure that it will not be compensated.

For example, with a total production + publicity cost of 10 million, it will take at least 30 million box office to return to the cost.

Therefore, even if many movies are released, if the quality is not up to par, they will still be a mess.

Having said so much, it's actually all nonsense.

Before that, Zhao Qian had to make the movie first, otherwise it would be useless to think more!

Zhang Siya was very dissatisfied with his behavior of "the leader opened his mouth and broke his leg below", but there was nothing he could do.

"Okay, I'll do my best. This new miniseries ...... Well, how much do you plan to invest in Report Boss?"

Zhang Siya flipped through the script in her hand at will, feeling that his head was somehow long, where did he come from so many whimsical ideas.

If others want a good script, they have to spend at least a year and a half slowly looking for and picking it out, but he is good, and any one written can make people's eyes shine.

Zhao Qian said directly: "Refer to "Never Expected", and continue to take the low-cost route. ”

It's not that he doesn't want to invest a lot of money, but urban mini-comedy doesn't need a high cost, just ensure that the quality of the work is enough.

Film and television scripts, the most important thing is to be able to produce popular golden sentences, such as "become a general manager, become a CEO, marry Bai Fumei, and go to the peak of life" in "Never Expected", so that there is no market.

Many producers choose scripts like this, specifically picking scripts that can produce golden sentences, and then they will find someone to evaluate the script.

Zhao Qian naturally didn't worry about the script.

The original positioning of "Report to the Boss" is a mini comedy, which can make most of the audience feel good-looking and interesting, as for some people who think that the shooting is bad and not good-looking, Zhao Qian thinks it doesn't matter.

No matter what the product, there must be some people who think it is good, and some people who think it is bad, so it is like this, this is true for anime, this is true for games, and the same is true for film and television works.

Zhao Qian always feels that his works are for people he likes, and if he doesn't like it, it means that you are not my target audience.

As for the question of whether product placement will be scolded......

Scold and scold.

Advertisements will definitely be implanted, otherwise how to make money?

Free things, no one will do, no one wants to do them, if you want to survive, you must implant ads. What else should I do?

Toll?

Like a fan fundraiser?

If that's the case, there will definitely be more lost viewers.

So Zhao Qian decided that "Report to the Boss" will definitely implant ads, and like "Never Expected", he will directly tell the audience at the beginning that I am product placement!

Zhang Siya suddenly felt that the boss was so unreliable.

But it's such an unreliable boss, who has led the company for more than a year, bumps and bumps to the present, and the scale is getting bigger and bigger, although it is not an industry giant, but the works produced also have a certain reputation.

She now goes out to deal with people, and when she mentions the name of her company, others may not know, but when she talks about "Never Expected", the other party will definitely be in awe.

Zhao Qian can be said to be in the field of mini-series, opening up a new development route for other industry partners and competitors.

Recently, several video sites such as Sohu and iQi have also launched their own mini-comedies, although they are not as phenomenal as "Never Expected", but they have also achieved good results.

She is looking forward to what kind of works Zhao Qian will bring to the public this time.

……

However, just two days after Zhao Qian clearly rejected Tang San's invitation and was ready to speed up his own development, a piece of news swept the entire online literature circle.

"Shenguang Mutual Entertainment has reached a preliminary agreement with Tang San, Dongge, and Yuyu, the three top gods of online literature, and will work together to jointly create top online literature IP, and carry out all-round and multi-field commercial development, so as to maximize the economic value of online literature IP in advance. ”

Seeing this news, Zhao Qian could only smile bitterly: "It seems that I chose a hard mode path for myself." ”

At the beginning, the six people, except for Zhao Qian, watermelon and Eryi did not join, and Tang Sandong and the three of them chose to form a temporary alliance.

Zhao Qian didn't join because he didn't want to share the rich IP resources in his hands with others.

And watermelon is not added, probably because of the character.

He doesn't like to fight much over the years, whether it's the list or anything else. probably thinks that he has made enough money, and the successful adaptation of top IP games in his hands is enough to make him carefree for the rest of his life.

Eryi is purely not optimistic about this cooperation model and is not interested.

It's just that in this way, Zhao Qian's heart can't help but be more anxious.

"It's still not fast enough!"