"You're a bastard enough, if it weren't for my left phone call after phone call, I guess I wouldn't have planned to come today, right?"

Seeing Li Wenxiu and Wang Youlai appearing together, Yang Qing was also angry.

This guy was happy when he gave the money, but this time also dragged on a little longer.

The advertisement was basically set in mid-to-late June, and it took half a month for him to sign it.

The advertisements in the station are about to be cut off, and this time is an advertisement in Haizhou City in order to promote investment promotion, just waiting for the rice to be cooked.

Hehe laughed twice.

Yang Qing waved his hand directly at him.

"Okay, come in quickly! It's not the right time for you to pick one, the city just issued a notice today, the new vice mayor Wang is going to come down to inspect the work, let's go back and don't delay the reception work."

Also, although Li Mingli didn't agree to be an advertising model for you, she also made a lot of effort in the middle, don't forget about people. ”

During this time, Yang Qing and Li Wenxiu had a lot of contact, and they made a phone call at the two ends in three days, and they became familiar with each other, so naturally they would not be polite with this kid.

Whatever you say comes as soon as you open your mouth, and there is no direct interest relationship between horizontal and vertical.

Li Wenxiu could also hear that Yang Qing didn't treat him as an outsider, so he didn't speak, just nodded.

"Cheng, let's invite someone to have a meal when we go back, nothing else is said, then let's see how the advertisement works, if there is no big problem, sign it today, and the final payment, or according to what was written in the contract at the beginning, pay monthly, no problem, right?"

"No problem!"

Yang Qing immediately asked Xiao Liu to take Li Wenxiu and Wang You to the broadcasting room, where there was a complete set of equipment.

Li Wenxiu learned some details of the advertisement with Yang Qing again, and on the whole it was relatively close to his meaning.

When I arrived at the broadcasting room, in addition to Xiao Liu, there was also a young man in charge of operation.

I found a place to sit down, and after the opening of the advertisement was broadcast three times, Li Wenxiu also breathed a sigh of relief.

The level of advertising in 98 is still a little different from that of more than ten years later, on the whole, it is not so vivid, but after all, it is just a market advertisement, how delicate it is to do, and it is more difficult.

Li Wenxiu is not a nitpicker, and he is not bad on the whole.

At the beginning, it was said that it would be a 60-second advertisement, but Li Wenxiu felt that 60 seconds was too long, and it was difficult for the audience to keep watching, so he cut more than half.

The length was cut from 60 seconds to 20 seconds, and the price was still calculated according to 60 seconds, but the ad had to be repeated three times.

The lights came back on.

Li Wenxiu also breathed a sigh of relief.

"How?

Yang Qing was actually a little afraid to be sure if the advertisement could satisfy Li Wenxiu.

This guy's vision is still relatively picky, and he can see it from the time he first filmed, so to speak, Li Wenxiu has almost picked out this advertisement from beginning to end.

The filming time alone took nearly 20 days, not to mention the problem of changing the script three or four times.

From 60 seconds to 20 seconds, what is the effect, Yang Qing is still a little uncertain in his heart.

"It's okay, it's about the same as my idea overall, and it's ready to be broadcast. ”

"Do you really think that if you play it three times in a row, the audience won't have much opinion?"

Seeing that Li Wenxiu had no other ideas, Yang Qing held back and wanted to speak several times, but finally asked.

In the advertising industry, he is still relatively convincing.

broadcast it three times in 20 seconds, in fact, Yang Qing was also a little unsure whether the effect would be good.

It's hard to predict the effect of advertising in advance, but no matter what kind of advertisement it is, it may be fresh when it first airs, but if it is broadcast continuously for a period of time, everyone will be annoyed.

What's more, Li Wenxiu compressed the original 60 seconds into 20 seconds, and the remaining 40 seconds were repeated three times in a row.

In this case, it will have to be watched many times.

Hearing Yang Qing's words, Li Wenxiu hesitated, in fact, he was a little unsure. Take it for yourself.

After a commercial is broadcast continuously, there will definitely be a feeling of boredom in my heart.

However, when he thought of the advertisement of Brain Platinum in later generations, he was relieved again, it can be said that the all-round brainless implantation advertisement of Brain Platinum is probably known to everyone in China in later generations.

Especially the sentence "There will be no gifts for the holidays this year, and only brain platinum will be accepted for gifts." ”

Without hesitation, this is simply a tighter spell than Tang Seng's mantra.

This advertising slogan was bombarded by it in almost all directions from top to bottom, from old to young, regardless of region, gender, and age.

It stands to reason.

This kind of coercive product placement is probably the most abhorrent category, but in fact, this ad of Brain Platinum is very successful.

In 2002, the slogan was even named one of the top 10 most vulgar ads, but no one can deny it.

The sentence "no gifts will be accepted during the holidays this year, and only brain platinum will be accepted for gifts" is definitely not only the sharp increase in the sales of brain platinum market.

Instead, it has directly promoted the expansion of the entire health care product market, and even become a social culture.

"There will definitely be an impact, and there will be no less opinions, but when it comes to advertising, you can't ask everyone to agree, maybe there will be unexpected gains. ”

Seeing that Li Wenxiu was so insistent, Yang Qing didn't say anything.

How much potential the pocket lattice shop has, Yang Qing didn't know at first.

But since he returned from Matsudaira last time, he has begun to gather some information about the Li Wenxiu brand.

As a result, he was naturally feasted.

Because of this brand, it has been established for less than a year, and as of the end of June, Li Wenxiu's retail brand has more than a dozen chain stores.

Although Yang Qing didn't know what the specific performance was, he also inquired about the business of one of the branches through some of the following relationships.

According to the feedback news, the monthly sales of an ordinary branch are as high as 70,000 or 80,000.

In other words, even at the current scale, the annual sales of the pocket lattice shop exceed 10 million.

With annual sales of more than 10 million, this is already a very considerable enterprise in 1998.

Even if it is a 20% profit, Li Wenxiu, a kid, can earn a profit of nearly 2 million in that year.

That's pretty remarkable.

What's more, Yang Qing is not stupid, and naturally knows that the profit of the lattice shop is definitely more than 20%, and may even be as high as about 40%.

For such a private enterprise, if the advertising effect is okay, the trend of rapid development is almost conceivable.

It doesn't even take 5 years for the pocket lattice shop to become one of the most powerful private enterprises in Haizhou City, and even the champion of the city in one fell swoop is not necessarily.

Thinking of his own reflection when Li Wenxiu said that the so-called top ten titles of Haizhou City were not uncommon, Yang Qing laughed at himself for no reason.

Looking at it now, he really still underestimates the heroes of the world.

Li Wenxiu does have great potential.

The title of the top ten private entrepreneurs is indeed a bit unsightly for him, and the province's is almost the same.