On December 18, 2000, the last day of the first month of Li Zhengyi's rebirth, the Li family's scrap collection station was officially opened at the urban-rural junction of Dongcheng District, Xiangning City.

As a matter of fact, before the official opening of the business, on the day Li Zhengyi put up the signboard, several groups of people came to ask if this was a place for purchasing waste products, what was the price, were there any restrictions on recycling, and was the small amount of bulk goods willing to be recycled?

Because there is no official business, Li's father and mother have not collected the scattered waste products of retail customers for the time being, but only explained that they will be officially opened soon, and they are welcome to come and sell waste products at that time.

During the period, the two elders patiently and enthusiastically answered every question that retail investors came to consult, so that the people who came to consult were satisfied, and the recognition was very high.

After a few days of fermentation, on the day of official opening, before the peak of sales in the afternoon and evening, retail investors came to sell the waste products that had accumulated in the early days.

Many retail investors passing by originally had to pick them up and sell them to the familiar small buying station on the other side of the shantytown. After seeing the eye-catching signboard here, I felt that this acquisition station should be more formal with such a good sign. Then one by one they walked in with their burdens, began to classify in the open space next to them, and after sorting them out, they went directly to Li's father and Li's mother to weigh them.

Ordinary retail investors are actually very afraid of price bullying, so they often see retail investors carrying heavy scrap products, passing by large or small scrap collection stations, and not staying at all. They would rather pick a few extra miles and sell the scrap to a place they are familiar with, because there, they don't think they will lose money in terms of price.

Who would pay a lot of money to hang a sign that can be replaced by a handwriting pad?

But they didn't think about the psychological factors of retail investors at all, and when they saw the general handwriting board signs, they didn't react at all. They all like to sell cooked rather than raw, and would rather work harder than try possible price bullying.

The role of Li Zhengyi's eye-catching signboard erected outside is to give a message to all retail investors who pass by and see the signboard: If this acquisition station can hang such a good signboard, it is not an acquisition station that will go out of business at any time in the nature of playing tickets, and this acquisition station is regular and ready to operate for a long time, and there will be no price bullying.

Seeing such a signboard, although it will not gather all retail investors at once, it will enhance the probability that retail investors are willing to try. Once you come once, as long as there is no real price bullying, then basically the past retail investors will recognize, and slowly improve the adhesion of the scrap yard to retail investors.

This is the effect that Li Zhengyi wants to achieve by customizing the signboard, which Li's father and mother also disagreed, but Li Zhengyi simply explained and insisted on going his own way.

Li Zhengyi's expectation is that the initial situation should not be too good, after all, it is necessary to give retail investors a process of slowly adapting. But he missed one thing, he didn't take into account that there are very many retail investors who collect waste in this era, and the proportion of retail investors who are willing to try to sell nearby is relatively high, plus the price is fair, the place is spacious and clean, and the boss is kind-hearted, which is more popular. In this way, word of mouth spread, and in a few days, it gathered a large number of popularity.

Half a month later, because of geographical factors, many retail investors who drove tricycles out to buy scrap products were likely to bring back not ordinary scraps, but also precious metals with higher value.

The cost of purchasing precious metals is very high, and a tricycle pulling it back is likely to be a few hundred catties. Take general wrought iron as an example, retail investors who rely on foot power can't move it and won't buy it, but the tricycle pulls back five or six hundred catties for one trip, and about nine cents for a pound of wrought iron, and about five hundred yuan for one trip. One or two are okay, but when there are many retail investors selling precious metals, the remaining cost of the Li family of seven or eight thousand begins to be stretched.

In this era, there is a rule of waste recycling companies, no matter how big the waste collection station is, the recycling company will not pull the goods for you alone, unless you take the initiative to pull the recycling company to sell, of course, except for special circumstances. Otherwise, you can only wait for the recycling company to pull the goods once a month, and they will make an optimal path before pulling the goods according to the address reported by the acquisition station, and send a unified car to make a one-time purchase.

Although it takes a long time for a waste recycling company to come to the door to pull the goods, it has the advantage that there is no transportation cost. Don't underestimate this amount of money, a lot of funds are not enough to support the acquisition station of the acquisition period once a month, because every time they call a car to pull to the recycling company, the number of times is too much, resulting in a decrease in profits, a few months down, feel that the waste business is not easy to do, and there are not a few people who do not do it.

As soon as Li Zhengyi opened the scrap yard, he greeted the scrap recycling company and registered the address of the yard, and as soon as the end of the month arrived, there would be a car to pull the goods. However, the recycling company specifically said that it would not come to pull goods in December, because the other party said that your purchase station had just opened, and there should be no waste in ten days, so there was no need to make a trip.

At that time, Li Zhengyi also thought that the other party was reasonable, but he didn't expect this to be the case. However, it is too late to say this, and it is now the beginning of January, which is already past the end of December. Before the end of January, a lot of precious metals were collected in the simple greenhouse, including scrap iron, scrap copper, scrap aluminum, scrap tin, scrap lead, etc., and thousands of oceans were all pressed on it.

At first, I thought it was very strange, Li Zhengyi specially inquired, and it turned out that the reason why so many tricycles pulled precious metals to sell was because several small purchasing stations nearby were unwilling to accept them. To be precise, it is unwilling to collect metals with lower profits, and only wants to pick high-profit metals, because the backlog of precious metals with low profits is too serious.

Retail investors are not fools, you pick and take, I don't sell it. In this way, as the days go by, there are fewer and fewer retail investors who go to those few purchasing stations to sell scrap metal. But the scrap can't be sold, otherwise it's really just scrap, and the retail investors who have a backlog of scrap metal at home are worrying, thinking about whether to spend some money and pull it directly to the recycling company, when the Li family's scrap collection station opened. As soon as the retail investors asked, they found that this purchasing station collected all scrap metal, and they were all excited, and all the good and bad ones were pulled.

In this way, it was only halfway through the first half of January, and that afternoon, after acquiring a retail investor who came to sell scrap metal, the Li family's acquisition funds began to be unbearable, and they were about to bottom. Li Zhengyi proposed to his parents that he had to go to his grandmother's house tomorrow, and there must be a result regardless of whether there was a result or not. If not, you have to find another way.

The next day, Li's father was at home to take care of the acquisition station, and Li Zhengyi and Li's mother came to his grandmother's house early in the morning.

The weather hasn't been good lately, and all the adults at my grandmother's house are there except for the children who go to school. The grandmother was old, and when she saw her daughter coming to the door with her grandson, she happily stretched out her hand and said, "Zheng'er is here, come quickly, come and take a closer look at grandma." ”

Li Zhengyi looked at the whole family, called out one by one, and then said to his grandmother: "Grandma, I haven't come to see you for a long time, but I'm here to see you today." ”

"Okay! good!" Grandma took Li Zhengyi's hand and kept saying yes.