In the pastures of Holland Ranch, the amaranth is still quite dense. Although it has only just grown, it can already grow in patches.

Although there is an irrigation system in the pasture, it is not enough to cover all the land, and the amount of water required is too large, so if the virus is poured directly into the tank, it will need to be used in excess of the amount of the virus to ensure the pathogenic concentration of the virus.

It is in response to this situation and some farms that do not have automatic irrigation systems that Benehans has specially designed some machinery. Like the ones that are being used now.

A pickup truck was equipped with a large water tank, and a sprayer with a length of more than ten meters was towed behind it.

Jessica pointed to the pickup truck, which was not very fast, and said, "That's a device designed to deal with areas with amaranth in a row. ”

In the nearby grassland, there are a number of pickup trucks dragging sprayers on the grass and driving slowly on the grass. Not far away, there was a tanker truck filling the tank.

"The tanker was filled with liquid of the virus that had been activated in the culture medium. Specially designed for the replenishment of work vehicles. She paused and counted. "There are also some areas where there are not so many Amaranths, and we will use manual work to carry out fixed-point operations. ”

"How do you determine which areas need to be treated?"

"We used drones to scout the entire area and determine the distribution of Amaranth. The area of land to be serviced is then determined with the client, and the contract is signed. ”

The farmer in question asked Kempner, who was standing next to Link, "Kempner, how much of your pasture needs to be used with the virus?"

"All. Kempner spread his hands helplessly. "You know, my ranch is probably the most ranch in the entire Texas Governor Amaranth. Almost the entire ranch is. Their presence makes my pasture have a lot of grass, but in the autumn there is no way to harvest hay, so I have to spend extra money to buy fodder. That's also a big cost. Link's charge was distressing to me, but I guess it was worth it. ”

Many ranchers also think that as long as there are more amaranth in one area of their pasture, although the impact on livestock will not be great, it will still affect their income.

When there is grass in the pasture, they can of course let the cattle graze on their own, and the herd will tell which grass can be eaten and which cannot. But if it's winter, the ranch usually needs to harvest hay for the cattle to survive the winter. If there is any excess, you can even sell it for money. But there are grasses in the area of Amaranth, they don't have to think about it. Because Amaranth is poisonous. If mixed in hay, all hay is enough to be used for fire.

In fact, too many areas of Miscanth will reduce the fertility of the land, making the land more water-scarce, and the height of Amaranth is higher than that of pasture, and the divergent stems and leaves also block the sun. Therefore, the presence of a large number of amaranth will compress the productivity of pastures.

The fat man who asked Link a question on the edge of the cotton field just now thought about it for a long time, and then said to Link: "Link, I plan to use your product, I don't know how long it will take you to serve me?"

Link gave him a big smile and said, "Before signing the contract, we will conduct a survey of your ranch to determine how much of the area needs to be used with our products. At the same time, the contract amount is calculated. However, it should be noted that before the survey, we need to sign a preliminary agreement, and if the survey is completed, we will not sign a contract. Survey fees are paid at $10 per acre based on the total area of the ranch. Of course, if a formal contract is signed, this fee does not need to be paid. Once the contract is signed, we will provide you with services within two weeks. In the area we treated, it grows amaranth again this year – I mean before December 31 of that year – and we'll process it again for free. ”

The fat man seemed to understand his difficulty, and said, "Then I will register first, and I hope you can survey my ranch as soon as possible." You know, it's time for the grass to start germinating, and the amaranth grows faster. The sooner you remove them, the better. ”

Link was very appreciative of his dryness, giving him a thumbs up and saying, "You're right. Amaranth grows very quickly in the early stages, which means that they are rapidly depleting the fertility of the land. I asked the company's marketing staff to do a registration for you first, and they will soon arrange to solve the problem for your ranch. ”

"I'm also going to use your products, and I'll do a registration first. Your services are in the order of registration. ”

"Yes. We currently have 1,500 service staff and can serve up to 400 customers at the same time. Of course, we are also recruiting new employees, and then our service team is even bigger. It can provide customers with high-quality services in a more timely manner. ”

Link and Jessica, as well as Kempner on the spot, explain and recommend the benefits of the Amaranth virus. Jessica and Link also did their best to explain the company's services to these farmers.

Some farmers also consulted with the Benehans technicians on site.

By 4 p.m., the farmers were leaving, and before each of them left, Benehans employees were presented with a bottle of Blue Lagoon from 2023 worth more than $500. Thank them for coming to this on-site promotion.

After the farmers were gone, Link and Jessica were ready to leave.

In his farewell, Link once again thanked Kempner, who shook the hands of many parties and said, "Kempner, thank you so much for your support of today's visit. ”

Kempner laughs and says, "That's what I want to do, too." I certainly wish all of Texas was free of amaranth. Otherwise, I would have to pay a lot of money every year to clean up this weed. He paused and added. "And if most people use this harmless product, it will be easier to accept a pollution-free standard. ”

Link smiled and said, "Anyway, you've done me a great favor." I'll remember this favor. ”

During today's public visit, more than 130 farmers registered their intention to use the Amaranth virus.

While others are not sure about using it, many others say they will have to wait for the effects of Holland Ranch before making a decision. They are all relatively close to the Holland Ranch.

Link is confident that as long as they can get the job done, more and more farmers will use their products. Now he is no longer worried that no one will use it, but only that the company's production capacity will not be able to supply demand.

After he and Jessica got into the car, Jessica spread it on top of him, put her calves on the seat and said, "I've been standing for so long, my feet are cramping." ”

"So, you shouldn't have come. ”

"No, it's tiring, but it's worth it. She said with a sudden burst of energy. "Maybe we should have more promotions like this in various places. ”

"We can't be too aggressive for the time being. Link reminded her. "Our capacity is not very large yet. Although we have made adjustments now. With a usage of six million acres, it may be possible to satisfy a customer of nine million acres. But that's not enough. Once a contract is signed and not completed, it will only damage our reputation and the liquidated damages will cost us dearly. ”

They determined that one farm would be charged based on the density of Amaranth, and that the existing capacity could indeed meet the needs of more farms.

"Now the marketing department is able to add more than 50,000 acres of customers every day. And with new additions increasing every day, maybe we really should train new employees as soon as possible. ”

"You take a rest for a while, and we'll discuss the new employees when we get back. ”

Both are quite cautious about the training of their employees.

In fact, as one farmer just pointed out, they can sell their products directly. As Link said, he can set the price at the current price without incurring labor costs.

But at first, they wanted to use this method to formulate a contract with a relatively long binding period to increase the stickiness of customers. Later, they had to promise to unilaterally end the contract unconditionally as long as the customer wanted to use it.

To this end, Link has come up with a strategy that looks like it's for the customer, but in fact it also has a little bit of intrigues.

Only calculate the area where the virus needs to be used, and if it is not needed, it will not be calculated. This makes the farmer a potential customer for them as well. The market potential of the Amaranth virus has at least doubled.

In fact, as long as it is farmland, as long as it is farmland, it is basically used. And the pasture only needs to be used in part. However, as long as the amaranth still exists in the wild, there is still a possibility of it in these lands.

In the farmland, because of the farmer's shading of the sun, the new Amaranth seeds will not germinate in the ground, and after the crops are harvested, the time is no longer suitable for the germination of Amaranth, and most of the Amaranth seeds will be dormant until the next year. The virus is almost completely inactivated after winter the next year.

The grassland grass could not completely shade the sun, but because some areas had not used the virus, there were no virus spores in the land, so they had to continue to turn to them. And it is also likely that a new Amaranth will grow the following year.

On top of that, it is not possible to remove all farmland in a short period of time. Perhaps it only takes a strong wind to make the farms that have been cleared of amaranth grow again. This is especially true in Texas, the most hurricane-prone state in the United States.

So that's actually to increase customer stickiness.

The only downside is that they need to incur greater operating costs. For example, labor costs. They had to recruit more service personnel to complete the same amount of business.

Now, hundreds of new customers are added every day. They must consider recruiting new employees.

But there is also a risk that if too many employees are trained, the placement of those employees will also be a problem when most of the amaranth has been removed.

The idea now is that the company will still have new products in the future. Especially those high-yielding seeds, which also require a large number of employees to provide services for this purpose. Just to establish your own sales outlets, you also need not many people.

At the same time, they want to save as much money as possible. Now their virus products, although the profit is very high, but the labor cost is also very high, because those employees often need to travel, the weekly salary has to reach and often need to work overtime, so their weekly salary is more than 1,500. With all kinds of subsidies, their annual salaries should be more than $100,000. If there are too many of them, it can reduce the productivity of the overall service team.

Of course, if their products are selling well, that salary expense is actually not too high. It's just that in doing business, you can't ignore the shortcomings and mistakes in business just because you still have money to make.

On the plane, Jessica fell asleep.

Link's phone vibrated suddenly. He took it out and looked at it, and saw a text message inside: "We caught a rabbit and sent it away." ”

The message was sent by Douglas. Although they did not agree on a code word. But when he saw the message, he immediately understood that he was halfway done for Daugoras to do. If it goes well in the future, he has been troubled so many times, this time he can give someone some eye medicine.