Chapter 200: Franchise Stores
Lu Yu's two sentences were very fast and coherent, and no one was given time to react at all.
But when he finished speaking, the whole venue exploded!
Lu Yu wants to co-establish the Xinyang Maojian Tea Factory with 432 villagers?!
The first reaction of all tea merchants is to vomit blood!
This Lu Yu's brain show is funny?!
Such a good tea, and now that he has such a big reputation, he actually chose to set up a tea factory with more than 400 villagers?
It sounds like a lot of people, but it's not a matter of numbers!
Those poor tea farmers can only come up with a few dollars when they all add up? Any tea merchant present can come up with ten times the money!
Can be subsequent.
But there are many quick-witted tea merchants who reacted!
Lu Yu's words were obviously not meant for the tea merchants present, let alone the intention of making fun of the tea merchants!
In fact, he said it to a national audience!
You know, because of various events, the number of viewers who are watching this live broadcast is now several times more than before!
The focus of what Lu Yu said was not who to work with, but his last sentence......
Within three years, Xinyang Maojian guarantees full manual production!
In this era of mechanized production, pure handmade products are more precious!
Especially tea!
Regardless of domestic and foreign, the assembly line operation of large-scale machinery production lines has long become the mainstream.
Only the best tea or the tea made by the master will be made by pure handmade ancient method!
And now!
Lu Yu actually said that all Xinyang Maojian were all handmade, and he was obviously taking advantage of this live broadcast opportunity to advertise Xinyang Maojian!
And this ad is also appropriately done, without the slightest smell of fireworks.
It is foreseeable that within two days, the sentence "all Xinyang hair tips are all handmade" will spread all over the country!
That's an infinite number of times better than any commercial or publicity!
Lu Yu is simply an out-and-out marketing genius!
……
After a while, the rest of the tea merchants also reacted.
There was a round of applause in the venue!
Because they know that Xinyang Maojian is really going to be popular this time! And it is several times more popular than any previous champion tea!
Good tea, high popularity, impeccable marketing!
Xinyang Maojian has been born, and it is unstoppable!
The tea merchants' gaze at Lu Yu became more eager, and now their desire for Xinyang Maojian was stronger than ever!
I saw that the atmosphere in the venue had reached its highest point.
Lu Yu also nodded secretly with satisfaction in his heart, this is the effect he wants!
He just wants to make Xinyang's hair tips not sound, and it will be a blockbuster!
The host on the scene is also very experienced, and when he saw this, he immediately asked with a smile: "Then Mr. Lu, what are you going to bid for the part of Xinyang Maojian's rights?"
As soon as the problem came out, the audience fell silent again.
Everyone waited with bated breath.
Lu Yu smiled and said, "Actually, what I want to bid on today is...... The right to open a Xinyang Maojian franchise store. ”
Xinyang Maojian franchise store?!
There was a sudden sound of inhaling in the venue.
Everyone knows what it means to be a franchise.
Tea merchants have their own shops, but they don't just sell one type of tea.
In the past, after they got the right to sell or the share of supply, they would place the tea in their existing stores and sell it.
When the popularity of this tea has passed, it will be removed from the shelves and another tea will be found to sell.
But the franchise store is different, in a sense, the franchise will only be able to sell one type of tea!
From the storefront to the interior decoration of the storefront, and even the publicity, it is only for one kind of tea!
That would be a large investment in fixed assets!
At present, it is not that there are no franchise stores in the market, but those are all world-famous teas such as Assam, Darjeeling, Ceylon black tea, Dongying Gyokuro, etc.!
In the absence of any foundation, there has never been a situation where a franchise store has been opened for a qualification evaluation of Huaxia Champion Tea!
Could it be that Lu Yu is so confident in Xinyang Maojian?
In fact, Lu Yu certainly understands this situation.
It's just that he not only has confidence, but also wants to make this trend the norm!
In his original world, which of the top ten famous teas in China does not have its own franchise store?
He now wants to make Xinyang Maojian an eye-catching brand and a benchmark!
Especially for the Huaxia in this world, there is a need for a kind of tea to take the lead in setting up the banner of Huaxia tea!
Looking at the hesitant expressions of the tea merchants, Lu Yu picked up the microphone and smiled: "If you have any questions, you can ask them on the spot." ”
After the tea merchants looked at each other for a while, a representative of the tea merchants finally slowly raised his hand.
"May I ask Mr. Lu, our company is absolutely confident in the quality of Xinyang Maojian, but after all, Xinyang Maojian has a single variety, how can a single variety support a franchise store?"
The rest of the tea merchants nodded when they heard this, even the best products have aesthetic fatigue.
It is obviously very difficult to support a franchise store with a single variety.
Lu Yu also nodded and said with a smile: "First of all, thank you for your affirmation of Xinyang Maojian, and the next thing I want to say is that in fact, the variety of Xinyang Maojian is not single. ”
"Xinyang Maojian is just a category of green tea, for example, the autumn tea I took out when I participated in the evaluation is different from the spring tea of the next year. There are more Mingqian tea, Guyu tea, Chunwei tea, summer tea, and autumn white dew tea, etc. ”
"Of course, this is just the traditional harvest season, just like the quality, and it is not enough. ”
"Because of this, I also distinguish the varieties and prices of Xinyang Maojian by different origins. ”
"For example, on the top of Zhenlei Mountain, the Xinyang Maojian is watered and nourished by natural pool water, and I named it 'Thunder Marsh Jet Cloud' tea. ”
"In the near future, many different brands will be developed, such as Cheyun Maojian and Jiyun Maojian. ”
"As long as time goes by, the categories of Xinyang Maojian are bound to be more and better, and the influence will be greater!
With a few words, all the tea merchants fell into silence and shock again.
They didn't expect Lu Yu to think so long-term and be so creative even about the follow-up development!
One type of tea, countless brands, each brand has its own merits and differences!
Even the best-selling teas in the world are just that, and even slightly worse!
Is this Lu Yu's real ambition?
After a long time, another representative of the tea merchant asked, "May I ask Mr. Lu, what are your requirements for the franchise store?"
At this moment, the tea merchants' address to Lu Yu had become an honorific, and no one felt inappropriate.
Lu Yu's imagination and the Hongda vision outlined have deeply shocked them!
In fact, they're already starting to get excited about opening a franchise!
Lu Yu smiled slightly when he heard this: "Thank you for this question, this is exactly what I want to say." ”
"Xinyang Maojian's franchise store not only has requirements, but also has very high requirements! I require that the scale and location of each Xinyang Maojian franchise store should not be inferior to that of foreign famous tea franchise stores in the same area!"