Link and his bodyguard's car avoided the long parade and arrived at the MGM Grand Hotel.

He approached Tommy and offered to provide Leaflip Fish food at the casino.

Tommy wasn't so good at talking this time: "Link, you know. We have to save costs now. ”

Link didn't think he'd be able to get the lipfish to the casino right away, he just said, "I'll supply 2,000 pounds of the Leaflip Fish to the hotel for free every day for five days." As long as the hotel tries to get as many people as possible to taste it for free every day. ”

"But we need more manpower!" Tommy listened to him. A little sly.

Link rolled his eyes and said, "OK, deduct $30,000 a day from my dividends." How?" he paid for promotion. But it's an advertisement. But he also has conditions. "But the hotel has to let all the customers who use the leaf lip fish know what it is. ”

"OK, if your fish is approved for sale. I have no problem here. ”

A total of 10,000 pounds of leaf lip fish in five days is only equivalent to the production of one acre, while Link urgently needs to sell more than 50 acres of leaf lip fish. Whether or not we can sell those leaflip fish is a matter of course.

If this promotion is successful, the 150 acres of leaf lipfish he is breeding will be marketable. If that doesn't work, maybe he can bury the leaf lipfish under the vines to make fertilizer. He'll have a million pounds of extra fertilizer.

The dryness and sweltering heat brought about by the drought make people inevitably a little irritable.

However, Link knows that in the face of nature, human beings will be very powerless, and can only choose to adapt. Only those who can adapt will survive.

He's certainly not there yet. Moreover, the agriculture of Hans's farm is not the focus of his business. His most important business this year is wine sales.

He handed over all the wine marketing to Teresa Snatton. The latter just went to a few of his farms and took some wine, and then did the analysis of the market research.

It wasn't until today that Snapton came to report to him for the first time.

Link has been so busy that he has almost forgotten about her as a person. He just entertained her in the living room and said, "So, you're done with the market research?" After all, Snapton's team was only new to wine marketing. The wine market is also quite complex. They are understandably taking longer. He will forgive them if the results of their work satisfy him.

Snapton winked at Hannah, who was sitting next to Link, and when he saw Hannah burying Lian in Link's belly, he smiled and said, "And our preliminary marketing plan." She said as she took out a briefcase from her handbag and said. "Is this little girl your daughter with that Peugeot girlfriend? she's so beautiful, and she's also a favorite doll. ”

Link asked Hannah to sit down, reached for the briefcase and said, "Hannah is my daughter." Her mother is gone. ”

"Oh, I'm sorry! But she's so pretty! she'll be as pretty as your girlfriend when she grows up." ”

"Thank you!" he noticed that the woman could talk a lot.

He turned to the plan she had given, starting with a survey of the entire major wine-consuming countries. The report includes emerging economies in Asia, major countries in the Americas, and Europe.

He found that the marketing strategies in the report were different for each market. For example, in emerging economies such as Southeast Asia and South America, new wine lovers are cultivated mainly through advertising.

In a well-established market like Europe, word of mouth is mainly promoted through various wine magazines. Therefore, it mainly sells mid-to-high-end wines.

For the North American market, it is both.

Link was curious about her assertion in the report that "it is important to develop the Southeast Asian market".

When Snapton talked about his work, he became serious and serious, as if he had changed a person: "Although the development of brokerage in Southeast Asia cannot be described as a miracle like China and [India]. But since the financial turmoil at the end of the last century, their brokerage has been growing steadily, and the number of industrial workers is increasing. These young people are becoming the middle class in their country. ”

"But their income levels are still low. ”

"That's right. But wine culture is widespread all over the world. Quoting wine, is a fashion that has been around for thousands of years. As long as it is a sentimental person, they will drink some wine. The market in Southeast Asia is vast because it is difficult for them to grow wine themselves. It's all monsoon rainforest. There are no conditions for making wine. Our main competitor is China. ”

Link could only nod his head in agreement with her statement. It is true that Chinese wine is not expensive, and the production is higher than that of the United States. They occupy a geographical and are advantageous in price.

"Then why do we still have to explore the market there? The market we open up is also easy for Chinese wine merchants to seize the market. "When it comes to wine, there's really no conclusive verdict on who is better.

"We took those red wines and tore off the labels, and then we found some professional wine critics and asked them to give professional reviews," Snapton said with a smile. Although those wines are not yet at their true drinking season, they give a rating that is no worse than the average wine on the American market today. ”

"Well, the quality of my wines is pretty good. Link is quite confident about that. "So the price of our wine is certainly not too low. That also means that we will be at a disadvantage in the market. ”

"But we can grab the premium market there. Snathorn said with a smile. "Our team has done analysis and research and believes that your wine, the worst quality, can be priced at more than $30. Wine at this price is already affordable only for the middle class in Southeast Asia. But we've looked at your production costs. We think that a red wine, even if it is priced at ten dollars, you will still be very profitable. ”

Link calculated in his heart that if he removed the investment in fixed assets such as wine cellars, barrels, bottling lines, etc. Even if you take into account the cost of storage, the cost of each bottle of those wines sold this year is about five dollars.

But even if his cost is low, he can't afford to pay a price of ten dollars a bottle. You know, it's easy to lower the price of a commodity, but it's hard to raise it. In particular, he didn't intend to force down the compulsion of his wines, at least not by that much.

So he shook his head and said, "Ten dollars for the price, I can't possibly agree!"

"yes, so we think that your wine, the lowest grade, can also be priced between twenty and twenty-five dollars. Add in the import taxes of various countries, etc., and the final retail price will reach more than $45. A wine at that price can be a mid-range wine in the local area. ”

Link thinks that many working-class people in Southeast Asia, even the middle class, would not buy such expensive wine to drink at home. He thought of a possibility and said, "You mean, you're going to target hotel wines?" and if his worst wines could be sold as mid-range wines in those areas, it would certainly be the best.

"Yes. The tourism market in Southeast Asia is booming. If you can open their market. Our red wines were of good quality and good value for money. Just open the door to their hospitality industry. The reputation of our wines can be spread to other countries around the world with tourists from all over the world. ”

He listened to her as he looked at the plan. Slowly, he found that the plan seemed to focus on Southeast Asia: "You are so optimistic about the Southeast Asian market? I think the wine market in Asia is mainly South Asia, and there is East Asia. Worldwide, out of the Asian market, North America and Europe are the real main forces. ”

"You're right. But we need to look at it from another angle. ”

Snapton said with a smile: "There is quite a strong protectionism in Europe, and we can only slowly open up the European market with the good reputation of medium and high-quality wines." ”

"There are so many wine brands to choose from in the North American market, and no matter how much we advertise or advertise, the results are not very good. For the U.S. market, we need to seize and develop at the same time. So we think soft advertising might be better. Such as using the fame of celebrities, such as Link's own reputation. We also approached Kane Monterey and Gary Weinercook, both of whom were willing to advertise our wines. In addition, we will look for various American wine magazines and they give us good reviews. ”

Kane Monterey he knows, but who is the other one? He asked, "Who is Gary Winercook?"

Snapton laughs and says, "Gary Weinercook is not a wine critic. He's just an internet celebrity who spreads wine knowledge through the internet. His web show attracts a large number of wine lovers. Through him, we can open up new markets. Of course, the quality of our wines has to be acceptable, and we have to pay him a sponsorship. ”

Link has seen in the report that Snapton divides his wines into nine grades. Upper, middle and lower, each of which is divided into three grades. According to this classification, the retail suggested price is also formulated. The lowest price in the United States is 30 dollars, the middle is 300 dollars, and the highest is 2,500 dollars a bottle.

"What is the basis for the price you set?"

"The average wine lover can usually accept a hundred and fifty dollars or so for wine. And the quality of our $150 wine is on par with the appraisers, and our wine has not aged for eight months. I think that after eight months, our wines will have an advantage in terms of quality. ”

"And we've found that more than half of our wines can be priced at $100 to $400. Less than $100 accounted for less than twenty. So you own at least 30% premium wines. Given that you are planning to cellar a large number of wines, we plan to target low-to-mid wines as a marketing target. ”