Of course, there are strong doubts and condemnations on the Internet, and there are many who feel that there is nothing to be overly harsh on the law and rules:

"It seems that there are too many people in this society who are used to being morally kidnapped. I don't know if I've read too many martial arts novels, and my mind is full of 'three cups of Turannuo, Wuyue is light', 'one word is nine tripods, and the horse is difficult to chase'...... What is the purpose of the breach of contract clause? In order to protect the interests of both parties, Peninsula Liquor has obtained liquidated damages, and its interests have been protected, and similarly, Hongli has paid liquidated damages, and it has also implemented the contract. It's not about good faith. In this case, Hongli only made a choice, and it felt that it was more cost-effective to terminate the contract and pay liquidated damages. If Peninsula Liquor still feels that the liquidated damages are unbalanced, they should have set the liquidated damages a little higher. However, if the peninsula chooses to terminate the contract, it will also have to pay as agreed. The reason is the same as which great player club in the football world wants to not let go, and directly take the money to buy out according to the amount of liquidated damages, I don't see any club want to live or die? I haven't seen a media denounce? In the final analysis, this has nothing to do with integrity, this is business, this is the rule. ”

"It is necessary to popularize legal illiteracy, liquidated damages are also part of the contract, and the payment of liquidated damages according to the agreed amount is itself a manifestation of the performance of the contract and respect for the contract. This is a choice based on trade-offs of business needs, and there is no dishonesty. It's just that there is no doubt that in our country's cultural atmosphere and thinking habits, this incident is a minus for the corporate image of Hongli Satellite TV and even Hongli Radio and Television Media Group, and it will not outweigh the loss in the long run. ”

However, I don't know if it's really the reason for the "cultural atmosphere and thinking habits", or if some people deliberately think that they are confused, and it is not a big deal to watch the excitement, more of them are similar to the following scary news headlines and content:

"On the closing night of "Xiao Shiyi Lang", the inter-episode advertisement was changed for no reason!"

"Hongli Satellite TV's "Xiao Shiyi Lang" blatantly breached the contract and changed advertisements to arouse public anger!"

"Xiao Shiyi Lang" ended like this. Dare to ask where the word 'righteousness' exists?"

""Xiao Shiyi Lang" at the end of the play 'advertising door': people don't know what to do without faith!"

“…… At a time when domestic film and television dramas are encountering severe challenges from Europe, America, Japan and South Korea, and the annual output capacity has reached a new low, the feat of "Xiao Shiyi Lang" selling the copyrights of eight countries one after another with excellent word-of-mouth and quality has brought a touch of precious brightness to domestic film and television dramas. However, the act of defaulting on the wishes of the sponsors to replace the concentrated advertisements of the two episodes of the finale made people see their 'profit over righteousness' side, and also overshadowed this phenomenal ratings champion who had created countless online myths. ”

“…… Despite this incident, we should still see. In the past few years, Hongli Satellite TV has brought a lot of 'high-quality spiritual products' to the people through a series of high-quality film and television dramas, such as "Xiao Shiyi Lang" this time. However, a gentleman loves money and takes it in a proper way. We should also see that the pursuit of commercial interests cannot evolve into disregard and betrayal of integrity, rules and even the law. ”

……

Deng Zheng is most worried about this situation - at present, "Xiao Shiyi Lang" is very popular, and in order to attract news headlines, everyone invariably uses the four words "Xiao Shiyi Lang" as a reference, and this incident did happen in the finale of "Xiao Shiyi Lang", which is really difficult to break clearly. Someone else wants to be named like this. Indeed, there is nothing wrong with that.

However, the negative impact of this kind of similar reporting is very large, especially for many ordinary people who do not understand the process relationship between TV drama production, production, distribution, broadcasting, advertising revenue and so on.

Everyone only remembers that there is a very conspicuous "chivalrous man" logo at the beginning of each episode of "Xiao Shiyi Lang", which is a work of "chivalrous man", and the first name in the producer, producer, and screenwriter column is "Jin Liang......

Led by these eye-catching deliberately specious titles, many people took it for granted and put the big black pot of "Advertising Gate" on the backs of "The Great Hero" and Deng Zheng.

The experienced vice president Xu Tao saw that something was wrong, and after communicating with Deng Zheng, he convened a meeting with Qian Shihao, Erdete Huanping and others overnight. Actively discussed the coping strategy, and finally decided: on the one hand, urgently inform the relevant media to pay strict attention to the authenticity and rigor of the content of the headline. On the other hand, it took the initiative to issue an announcement to popularize in detail the rights and obligations between the TV drama producer and the TV station, which strongly proves that it has nothing to do with this "advertising door"!

It can be said that this response was very timely.

However, what they didn't expect was that some peers who had long been very unhappy with the "great man" were eyeing each other, just waiting for such an opportunity to discredit!

As a matter of fact. At present, under the impact of the Internet and new media, the business situation of TV media is not good, and the funds for purchasing dramas are tight. In addition to the first-tier satellite TV that can still cope with the relatively strong old capital, the second- and third-tier satellite TV and terrestrial channels generally have business difficulties. In this case, Deng Zheng and the "great man" invented the first "ratings gambling agreement". It has become a disguised means for many TV stations to reduce prices, that is, TV stations force the production company to sign an agreement, and if the ratings cannot reach a certain value, they will refuse to pay the final payment.

If you don't sign it, the TV station will open your mouth and say: "The great man of chivalry" can sign, why can't you sign?!

But because most production companies do not have the strength of "The Great Hero", they cannot guarantee that every TV series can meet the ratings, so this agreement, which is completely good for the "Great Hero", has become a bloody knife in the hands of the TV station, and many companies have fallen victim to this agreement, and many dramas have not been able to get the final payment, and some are even on the verge of bankruptcy.

Under such circumstances, how can we not hate the "initiator" -- the great man of chivalry? How can we let go of such an opportunity to disgust people?!

So soon, some people in the industry followed up and broke out: "The Great Man of Heroes" and Jin Liang's statement was untrue. "Xiao Shiyi Lang" signed a "gambling agreement" with Hongli Satellite TV, and the follow-up income is linked to the advertising revenue of the TV station, and it needs to be shared proportionally if the ratings meet the standard. It is impossible to be completely unaware of such a major incident and not have anything to do with it. Countless historical facts in human history have proved that as soon as something comes out, the most anxious to clear it up is often the most unclear......

This revelation appeared at this time, and it is definitely a "heart-wrenching theory".

Because of the previous dispute between the "Great Hero" and Nanguo Satellite TV, the "VAM agreement" was exposed, causing a storm in the city, and even shaking the entire TV circle to a certain extent, so the newly signed "VAM agreement" has a breach of contract clause that cannot be unilaterally exposed. And something like this, as a TV station, Fang Hongli will definitely not agree to be exposed, plus it is now taking care of itself, where can it take care of this. Therefore, no matter how experienced and capable Xu Tao is, he can't come up with dry goods to prove his innocence, so he can only guarantee very pale and weak:

"In view of the trade secrets, it is not possible to produce the relevant contract details for the time being. But the conscience of heaven and earth, the 'great man of chivalry' has nothing to do with this matter, let alone knows. ”

Fortunately, the image and reputation of Jin Liang and the "great man" have always been at the top, and all kinds of donations and disaster relief performances are at the forefront, so when the situation is unclear, no one is openly spraying for the time being.

However, immediately after, a group of people who didn't know if they were real fans suddenly came out, and all kinds of brainless and irrational remarks suddenly muddied the water even more:

"Nima, it is obviously a joint hype between the two sides, but it has dragged me back from "Xiao Shiyi Lang", and it has also damaged my reputation of Dajinliang!"

"Peninsula Liquor is a hairy, the centralized interstitial advertising space at the end of my big "Xiao Shiyi Lang" can be bought by you with a small amount of money? Take out the contract and see if it stipulates that your ad must be played in every episode, if not, other sponsors also have the right to put advertisements!"

"That's it! Everyone is discussing the results of "Xiao Shiyi Lang", just you unscrupulous companies are hyping up here, can you spoil the fun?!"

"I have long said that if you stand alone, you will be beaten as a bird. It turns out. The strength can't beat you, Jin Liang and the great man. will use other means to drag you into the water and smear you. ”

"There are a lot of things really TM, and Hongli Satellite TV is also really, don't you just want to broadcast advertisements for your own group's new products temporarily, just add them casually, why replace other people's, now people are holding on to it, and it will affect the reputation of our "Xiao Shiyi Lang" in vain?!"

If it's really that worthless, which company is crazy and willing to spend tens of millions of dollars to buy you for more than ten seconds every night?! But Peninsula Liquor uses "Xiao Shiyi Lang" to fry the real JB hateful! A wine seller, what's the big deal!" (To be continued......