590 [The Toy World Has Lost Its Voice] (2)
This made Xu Wenhui cry and laugh, he fought for life and death for a year and a half, and in the eyes of outsiders, he played everything, music, film and television, fashion luxury, comics, novels...... I play everything, but in the end, I don't even make as much money as I make from playing with toys!!
A Rubik's Cube, in three or four months, earned Xu Wenhui more than several times more than a year!!
Xu Wenhui didn't know what to say. Pen | fun | pavilion www. biquge。 info
In fact, the company's biggest expense is not the cost of materials, not those branch factories, but advertising around the world.
And, in the end, Xu Wenhui and Manager Wang found that the company actually did not spend much on this point, but made a lot of money, because in terms of advertising revenue, in addition to the naming rights won by the Xu Group itself, the sponsorship fee of the rest of the event organizers, the world's designated beverages was as high as 5 million!!
In addition, there are airlines, automobile companies, and hotel restaurants designated by Kowloon Toys Company, etc., and the sponsorship fees of all these companies add up to tens of millions of income.
However, the bulk is still those intangible benefits, and the clothing is contracted by Xu's Versace and Metersbonwe for free!
President He Chaoying believes that only after the end of the global Rubik's Cube finals, her two brand clothing companies will start to double their assets in the next six months!!
In addition, there are also the trademarks of Xu's Group, etc., which will also enter the field of vision of people around the world!!
These are intangible brand benefits, and the benefits earned in the future are incalculable.
At last.
There is also the right to broadcast and broadcast the event.
Xu Wenhui and Kowloon Toys Company found that although they have been expanding the scale of the event, in the end, the entire Xiangjiang sub-division of the event was held, and the income was still as high as more than 20 million Hong Kong dollars, excluding the consumption, there were still nearly 10 million left!!
In addition, there are two major regions in Europe and North America, where the competition is more fierce and more crazy, and those foreigners are about to fight for the right to broadcast and broadcast.
Of course, only the senior management of the Xu Group and related units know the specific situation, and even the officials involved in this matter on the Hong Kong British side do not know!
However, whether you know it or not, because of this worldwide Rubik's Cube Competition, the Xu Group has made a lot of money, and the British government of Hong Kong has also benefited a lot!!
Because of the holding of this sub-division, the finals have not yet started to drive the local GDP, tourism, the number of participants has risen sharply, and the hotel industry and service industry have made a lot of money!!
Because of this incident, some officials in Hong Kong and Britain had a very good impression of Xu Wenhui and the Xu Group, and for this reason, the International Youth Association Xiangjiang General Association originally planned to present Xu Wenhui with a discussion of the 'Xiangjiang Ten Outstanding Youth Award', and there was no need to discuss it, and the decision was immediately made.
Such a young man, he can't give an award!
※※※
Hong kong.
There are more and more heated discussions!
"Go buy 'Xu's Rubik's Cube', it's so fun! I'll vouch for my personality!"
"Hit the street, who hacked this toy two days ago? Keep saying garbage garbage, I bought it to play with the mentality of trying it today, and I became addicted to it as soon as I played!
"Hehe, fun is fun, simple is simple, but you think it's funny to get the championship at your level, there are countless masters who are better than you, and the Rubik's Cube Contest has events such as speed screwing, blind screwing, and the least step, etc., it is too difficult to play brilliantly!"
"How much is being sold?"
"I don't know!"
"Who knows?
"The toy company and Xu's have not been announced, who knows the specific data!"
"I don't think this sales will be lower than Lego's bricks, and the worst is on par!
Xiangjiang is the base camp, many people have bought a Rubik's Cube, they are very happy, even if they don't play, they will buy a child and give someone a small gift.
These people watched the overwhelming discussions about the Rubik's Cube in the newspapers and on TV experts, and everyone knew that there would be not too few people playing with this toy!
However, they don't know how much there will be, and only the data is the most reliable.
A lot of people are waiting, waiting to see the results of the Rubik's Cube!
Xu Wenhui also knew that he couldn't hide it now, so he didn't hide it anymore, anyway, the acquisition of Lisheng was almost completed in mid-to-late April!!
It was about seven or eight o'clock in the morning.
A staff member of a Kowloon toy company, in the daily newspaper of Next Magazine Media that day, saw him say: "You had better be mentally prepared first, the global sales data of the Rubik's Cube may have exceeded everyone's imagination, I don't have the total sales volume of this toy here, but as far as our sales data in Asia is concerned, we can already predict a seven, seven, eighty, eight, eight, don't blame me for not reminding everyone, be mentally prepared first!"
When the gossipy eat-up masses heard the news, they all had a newspaper in their hands, and they scolded while reading it!
"How much?"
"Hit the street, don't sell it!"
"Isn't that appetizing? How much do you sell?"
"Your sister is going to talk about it!"
"What are you prepared for? Could it be that the sales of the Rubik's Cube can be 10 million? Think too much? Lego's sales in the first quarter of this year are not so much, you Rubik's Cube can have twice as many bricks? It won't be so high, right? I know the Rubik's Cube is fun, but the bricks are the classics of Lego, the third largest toy manufacturer in the world, and the popularity has been inherited for many years, but it is not a soft persimmon!"
"Half the story!
"Is there really tens of millions of sales?"
"My God, if that's the case, then the Rubik's Cube isn't against the sky?"
"Or maybe five million?"
"Five million is high enough!"
Everyone is speculating!
Several people in the toy industry were also shocked, and followed everyone to guess and analyze.
But only those who are really inside are very silent at this time!
No one revealed the slightest rumor, and some media wanted to inquire about the rumor in vain, so they just waited for the news!!
It's so appetizing!
The more this happens, the more curious everyone becomes!
One hour ......
Three-hour ......
Some things may be hidden from ordinary bosses, but they can't be hidden from industry insiders, everyone is a person in a circle, and everyone has a network.
After all, the Rubik's Cube of Kowloon Toy Company has not been sold for a day or two, but it has really erupted in the attention of the whole people in recent times, and countless people in the industry have gotten the talk about the sales of the Rubik's Cube from various channels!
Then, the toy world lost its voice!