For two days, Lin Fan sat in the safe office of mortals and looked at the report with peace of mind, Liu Erbao, your mother called you home for dinner, this topic has been replied to more than 280,000, the number of clicks is full of 3 million, and the number of retweets is .......

"How's it going out there?"

"Lively, very lively. Xu Sheng waved his arms, overjoyed.

"Thank you Baidu. Lin Fan muttered in his mouth, fortunately, Baidu has not yet had to register an account with a real-name system like later generations, otherwise how could everyone have so many vests.

The newspaper Xu Sheng handed over had already explained everything, and Lin Fan looked up.

A few days ago, a post titled Liu Erbao Your Mother Called You Home to Love Dinner became popular on the Internet, and it triggered a wave of public opinion in just two days, which is enough to prove that the number of domestic netizens has increased, the information is fast and entertaining, and it shows that the Internet era is coming...... "West China Metropolis Daily".

The staff of this newspaper has explored the beginning and end of the Liu Erbao incident in detail, and the earliest posting IP is shown as 333.33.333, but this person seems to have evaporated after posting this post, but no one pays attention to these, everyone is more interested in Li Yunlong, the political commissar called you back to fight, Brother Xiaoyao, Ling'er called you to feed the child, this kind of ridicule ...... "Yangtze River Daily".

The day before yesterday, Liu Erbao's incident became popular on the Internet, but the reaction of netizens is the biggest highlight of this matter, throwing away the number of clicks and replies that attract attention, those Liu Erbao's relatives who suddenly appeared made people laugh, and for a while the Internet was Liu Erbao's parents and even the little aunt of the distant second cousin could appear, this is an era of entertainment, and it is also a boring era..... "Huaxia Entertainment Weekly".

.......

Xu Sheng licked his lips, "Mr. Lin, there are already more than a dozen provincial newspapers, a national newspaper report, Sina Sohu and other portals are also involved, I believe that as long as we wait for some more time to ferment, the impact will definitely get bigger and bigger." ”

"Pay attention to the heat, the team will take it down after two more days of hype. ”

Lin Fan is already very satisfied with this result, and the rapid popularity of the post is to attract the attention of the media and attract the print media to take the initiative to report. Whether it's the hype of the thousand-person team or the choice of Warcraft, the person with the largest traffic, it's all for this result. When people's enthusiasm subsides, and mortals only need to stand up and prove that the hype was done by themselves, it will definitely cause an uproar and cause another round of reporting on mortals, and then the purpose of this hype will be achieved.

This hype is Lin Fan's reference to the Jia Junpeng incident in his previous life, in 09, a post by Jia Junpeng and your mother calling you home for dinner became popular on the Internet, and then according to the principal, the hype used more than 800 Internet practitioners, and only three percent of the huge replies were the real masses.

This has become a classic case of viral marketing, taking advantage of netizens' curiosity, strong entertainment spirit and spoof fun, and successfully completed the hype.

Now Lin Fan is in a good mood, he has paid no more than 300,000 yuan, but he can attract so many newspapers and websites to take the initiative to promote, who else can stop the rise of mortals after this time?

At the headquarters of Ruixing, Jiang Qiang is still looking at the company's financial annual statements, and the user's paid membership service is currently the main revenue channel for antivirus software, but as for the placement of advertisements, it can be put aside, after all, users are the foundation of a software. This quarter's finances have dropped by five percent, and Jiang Qiang couldn't help but curse, mortals are just-stirring sticks.

Why should a good antivirus be free? You played yourself bankrupt, but you hurt us companies. However, Jiang Qiang has been in business for many years, and there are countless winds and waves, although he was disgusted by Lin Fan, it couldn't affect his thinking.

It is impossible to change the payment, so there is only a fuss about the price. Thinking of this, Jiang Qiang's eyes suddenly lit up, he can launch a preferential package, users can buy a one-time purchase for three months with a 20% discount, half a year on 7.5% off, a year on 7% off, Ruixing's brand has not fallen, the technical strength is strong, the loyal user base has not been lost, once someone buys a preferential package, this is equivalent to trapping users.

Trapping users for half a year, a year, so what are you afraid of? At that time, the small company of mortals had long since closed down, and the world was still its own world. The more Jiang Qiang thought about it, the more excited he became, and he couldn't wait to convene a meeting immediately to carry out this decision.

Unfortunately, while technology is important, marketing is even more important.....

The fermentation of the Liu Erbao incident has obviously exceeded Xu Sheng's expectations, and he is a staunch believer in the Internet, believing that the Internet can change people's lives. But when he was taking the subway, he saw Liu Erbao written on the platform of the subway waiting station, and your mother called you to take the subway, he was a little happy, the subway station was quite interesting, and the business sense was very keen.

Xu Sheng is also an otaku, and it seems that technical men are like this. In addition to socializing, he spends most of his time at home, and he comes to the supermarket to stock up on food. It's just that he was suddenly stunned, and looked up at the display screen in the square, on which a line of big characters was scrolling: Liu Erbao, your mother called you to buy clothes. The bus stop sign in the distance seems to be writing Liu Erbao, your mother called you to take the bus. Even the person who sells clothes says Liu Erbao, your mother called you to buy clothes......

For a while, Xu Sheng only felt that the world was spinning, and this world seemed to have become another world, but this new world was created by him! The sense of accomplishment in his heart could not be expressed in words, he really changed this world, even if it was very small! It turns out that human beings can really do it!

Still buying something, Xu Sheng turned his head and walked out of the shopping plaza, "Hey, is it Lao Chai? Where are you, come out for a drink." ”

For the overwhelming Liu Erbao-style ridicule, Lin Fan had already expected it, which had a derogatory adjective called rubbing heat in later generations. Merchants are often keen, Liu Erbao's topic is so hot recently, and there are so many spoofs, young people love these the most, and hanging such a title can obviously attract business.

For the behavior of rubbing the heat, Lin Fan is happy to see it. This and Lin Fan's hype is a complementary process, the store borrowed the fame of Liu Erbao's incident, and the influence of Lin Fan's hype has officially moved from online to offline, the Internet is virtual, reality is real, and only by influencing reality is success.

Two days later, all the people involved in the hype withdrew, and Lin Fan quietly watched the fermentation of the incident, he was like a cunning hunter, waiting for the most suitable time to deliver a fatal blow.