Chapter 657: Global Expansion

The Benihans Group is also a multinational company, big and small.

Finley Wilson reported on Perfect's domestic business and began to report on the work of overseas companies.

It can be said that last year was the second year of the Benehans Group's development outside the United States. However, before Martha only made a foundation, and this year it really began to develop.

The Benihans Group's business development varies from continent to continent, with the promotion of Bennice No. 1 wheat in Asia mainly underpinning. Major countries in Asia do not intend to buy seeds directly, preferring to produce seeds through partnerships.

And in Europe, in addition to seeds, those bacterial products are also being considered. For example, super natural gas bacteria. But that's just propaganda. Seed sales are the same as in Asia.

Africa is mainly carried out in the mode of promotion, and the largest project so far is the extension demonstration farm that Link himself went to Tanzania to develop. In addition, the Benihans Group has rented a mountainous area in Ethiopia suitable for coffee cultivation, but there are no coffee trees there anymore, and the coffee producing areas have been destroyed by leaf rust.

In Australia, the only business is the operating Millug Farm. The farm, which is more than 60 times the size of Manhattan Island, is still being renovated.

The best way for the Benehans Group to do business outside the United States is in South America.

Needless to say, the Alpaca project with Peru is a well-established project.

In addition to the Llama Baby project, South American Benehans has purchased a number of cattle farms in the rainforest region in Brazil. But shellfish aren't just for cattle, they're about restoring the vegetation of the rainforest. Of course, it is not possible to completely restore the rainforest vegetation, but to plant some nuts and fruits that are unique to the tropics, such as coffee, Brazilian chestnut and banana. At the same time, some multi-flowered plants are planted to breed bees. And the ground is stocked in the woods with cows, cows, and so on.

This is another business model that takes into account both image and making money.

But those projects still need to wait for technology. The Benis Institute is working on a number of high-yielding plants.

The Benihans Group's fastest growing project in South America is currently the coffee project.

In both Colombia and Peru, the South American company Benihans has purchased large tracts of mountain rainforests that are also ready to grow coffee. And now it has already begun to be planted.

In response, Finley Wilson reported: "In the mountains of Columbia, we have purchased three acres of woodland totaling 23,000 acres. In the eastern part of Peru, a total of 39,000 acres of mountain forests were purchased. The climate and soil of these woodlands are suitable for the cultivation of Akabila coffee, but due to traffic problems, there are natural coffee trees in the forest area, but there are not many of them. Companies in South America grow coffee in those areas and open the way at the same time. The planting will be completed next year. ”

"What is the progress of research on coffee leaf rust control organisms?"

"Toxicological experiments have been completed and ecological experiments are being conducted. ”

"What about the research on Abicala coffee?"

"This study will take much longer. A third of the coffee grown there is the result of research by the Benis Institute. That would take more than three years to know the exact results. ”

Link nodded and said, "This project can't be stopped. Funding must be secured. ”

"Understood!"

Finley Wilson replied, "For coffee research, the institute hopes to study the cold-tolerant and drought-tolerant Abicala coffee tree. I heard that there has been a lot of progress recently, and the corresponding gene fragment has been found. Maybe we will be able to start planting experiments next year. ”

Link was aware of this project at the Institute.

Coffee, which usually needs to be grown in the rainforest. It must also grow in a well-drained area, with plenty of rain and a climate with suitable temperature and humidity. So coffee trees usually grow in mountainous areas at a certain altitude in tropical rainforests.

The Benis Institute hopes to study coffee trees that grow outside of the rainforest. The plan was to use the abundant water resources of Hank's Farm and Fairway Peak Farm to grow coffee trees in the desert.

According to Link's latest plan, each of the two farms will have at least tens of thousands of acres of land for high-density coffee cultivation.

Coffee is a high value-added industry. If we can develop Abicala coffee with strong disease prevention ability and high yield. Link's position in the world's agricultural industry can be raised to a higher level. So Link was quite supportive of the project.

Finley Wilson added: "Research institutes in Africa and South America are currently cooperating. They are working on banana varieties that are more resistant to disease and have higher yields. After the research, it is planned to grow it on farms in South America and promote it in countries in eastern Africa. ”

"South American companies are looking to buy sugarcane forests, and the research institute there is working on sugarcane with high sugar. Progress also seems to be going quite well. ”

When Link heard this, he put down the papers in his hand and said, "What projects are the institutes in Asia and Europe currently working on?"

"The Asia project is currently researching targeted biological control methods for invasive species such as giant bottle snails. They are still in the early stage of data collection for this project. The study protocol has not yet been developed. ”

"Big bottle snails?"

"Yes. This organism is now found in paddy fields and water systems throughout the eastern continent of Asia. They are an introduced organism that is harmful to the ecology in a wide range of ways. They also requested funding for research into biological control techniques for mosquitoes, rats, flies and termites. We think this research has a lot of promise. ”

Link's surprise was that Asian companies were eyeing this thing.

But come to think of it, this project is still really marketable. Rats are very annoying animals in big cities. Of course, the same is true in rural areas.

In cities, there are more and more garbage heaps, and there are more and more rats. And in some countries, rats are infested, so to speak. For example, India, for example, Australia.

They spread diseases, harm agriculture and are arguably a scourge to the whole world. If it can be controlled biologically. Billions of dollars in sales a year are not a problem.

Not to mention mosquitoes and flies. Mosquitoes, in particular, spread more diseases. Every few years, mosquito-borne diseases occur in the world.

Link thought of this and asked, "Are these projects approved?"

"Asian companies are considering setting up projects. However, no relevant reports have been received. ”

Although the U.S. headquarters is the headquarters of the group, companies on each continent have a certain degree of autonomy. They will make a quarterly report summary, but they do not need to ask the headquarters for instructions on everything.

"You talk to Deere about it, and if you're worried about funding, the headquarters can support you in that regard," Link said. As long as the argument is feasible, get started as soon as possible. He felt it was time for him to talk to Dill about working in Asia.

Finley Wilson said, "Well, we'll talk to Asian companies as soon as possible. ”

He paused, saw that Link had no other instructions, and continued, "Also, the Super Yeast bacteria are being tested. The results were found to be unsatisfactory. ”

"What is the shortcoming?"

"In terms of efficiency and starch conversion. However, the project team, together with a project team from the African Institute, proposed a new project that they hoped would ideally study the high-yielding tree agency, hoping to use the tree department starch to produce fuel alcohol. ”

Link thought for a moment and said, "This project has been demonstrated, and in terms of funding, it can be arranged." This is a project that can be scaled up on a large scale in Africa. ”

He had visited Africa and knew that the Tree Department had great planting prospects in Africa. If we can develop a high-yield tree agency, it will also be a project that can take into account both image and profit.

Finley Wilson nodded and said, "I'll talk to the relevant departments." See where their argument goes. I'll report back to you as soon as the results of their arguments come out. He paused and then said. "But for the projects we're working on, it's conservatively estimated that we'll need $680 million next year. If more projects are added, we estimate that it will cost about a billion dollars. ”

"I think our revenue can support those expenses. ”

"Absolutely. However, according to our plan, we will also see a significant increase in the cost of promoting our products and after-sales service. Just the group headquarters has drawn up a promotion budget of 700 million US dollars for the time being. And Asia has a $280 million promotion plan. Europe is 60 million dollars. Africa, because part of the extension funds can be financed by the Hans Foundation, has a relatively small plan, but a $20 million extension plan has also been proposed. In South America, a $130 million plan has been proposed. ”

"Once you've summed it up, send me all their plans. ”

Finley Wilson closed the file and said he had finished reporting: "Okay. ”

Seeing that he had finished his report, Link also paused his pen for a moment and said, "I'm thinking about going public with the Benehans Group." So next year's revenue, I don't care about profits. I hope you think about this more when you are working. Of course, if you can make the Benehans Group grow faster and earn higher profits, you will also be treated better. ”

A company goes public in order to make money and continue to develop. So before going public, the speed of the company's scale expansion is very important. The larger the scale, the higher the valuation of the company.