Chapter 1265: Start with Internet celebrities
After ending his daily call with Taeyeon, Kim Jong-kwon rubbed his temples tiredly.
Everything seems to be a little too simple.
A whole week has passed since the release of his new order, and there have been a lot of announcements and other things, but maybe because it is not a very influential first-line program, the effect of publicity is not as good as imagined.
"Upton Funk", a new English single he had high hopes for, did not achieve explosive results, but because of the lack of exposure and topicality, most people actually didn't know that such a song existed.
Not to mention the proud results on the billboard, it is a huge question whether or not it can be on the list at the end of the publicity period!
During this trip to the United States, Kim Jong-kwon admitted that he was a little overly optimistic.
Now calm down and think about it, the last success was thanks to the neon earthquake, the so-called charity performance attracted the attention of the world, so that the debut of "Sugar" was able to be exposed to the public with a stunning image.
As a result, many companies such as Warner have been attracted to negotiate cooperation.
To put it bluntly, it's a group of guys who see that it is profitable and run to the white wolf with empty gloves!
It stands to reason that with the first success, this trip to the United States should not be so uncomfortable, but we also have to consider how long it has been since the last time we opened up the European and American markets!
How many people will continue to pay attention to him if he has not appeared in the public of the United States for a long time, and he is still an Asian?
To put it bluntly, no matter how popular a song is, there are so many divine comedies coming out every year, and it is understandable to forget him early.
What about PSY being a god directly with "Gangnam Style"?
ran so many commercial concert awards ceremonies last year, but after the follow-up song pounced, a few people still remembered this unattractive Asian fat man.
After figuring out where the symptoms were, Kim Jong-kwan couldn't help but start thinking about how to deal with it, at this time, Warner's step-by-step propaganda methods alone would definitely not work.
The top priority now is to have more exposure, even if a song is good and brainwashed, if no one listens to it, it will be a 'noise'!
Kim Jong Kwon has confidence in this song, and he also has confidence in himself, as long as more people can listen to it and click on it, then the time for him to break out will not be far away!
It's just that it's easier said than done, but it's extremely difficult to operate, otherwise it wouldn't be his turn to be distressed, does it really matter if it's Warner's side?
Can't make money, Warner's side is definitely more anxious than Kim Jong Kwon!
"Propaganda ... Exposure... Topic... Kim Jong-kwan kept muttering these words, looking for a solution.
It's a pity that this RM family concert was only held in a small area in Asia, and it was obviously the wrong direction to take advantage of this shareholder wind, and it also involved his energy to a certain extent, and he still needed to find time to attend the concert and the recording of RM, which was even worse.
Although you can ask for leave, you don't have to do this step unless you have to, anyway, the publicity here has not had much effect, and he can still take care of it in a short time.
"From the beginning ... It's hard!"
Kim Jong Kwon casually turned on the TV and prepared to change his mood, it was really because the gap was too big, how could he be regarded as a popular superstar in Asia, and it would not be an exaggeration to say that he was watched by people wherever he went, but in Europe and the United States, he is at most a better 'Internet celebrity' than passers-by?
Well?
Wait a minute!
Internet celebrities?!
That's right, in this era of rapid development of the Internet, what else is easier to gain huge popularity, clicks and topics in a short period of time than Internet celebrities!
Although many people think that Internet celebrities are unreliable, they are nothing compared to traditional artists.
But it is undeniable that Internet celebrities can be artificially created, and they don't need to invest much energy and capital, as long as they find the right direction, it is not a fantasy to become popular on the Internet overnight!
Perhaps for many people, Internet celebrities are the limit, and it is difficult to become a serious star artist.
But this problem does not exist at all for Kim Jong Kwon!
He doesn't want to change from an Internet celebrity to an artist, but wants to take the road of an Internet celebrity as an artist, so as to get everything he urgently needs in a short period of time!
Feasible!
The more Kim Jong Kwon thinks about it, the more reliable he feels, what he lacks now is instant popularity and topics, as long as more people can pay attention to his new songs, everything in the next can rely on quality to win!
But how do you become an internet celebrity?
Kim Jong Kwon frowned again, he really has no experience in this area, so he can't let him play naked.
In the end, he is still an artist, a star, not a real grassroots, and has a lot of image concerns.
Just as he was thinking, the finger that had been pressing the remote control stopped moving, and the picture on the TV attracted Kim Jong-kwon's somewhat distracted gaze.
"Dance Out of My Life" is a movie from several years ago, a typical Hollywood song and dance film, and there are many sequels, and it is not clear how many Kim Jong-kwons are being shown on TV now.
But the plot in this movie gave him a great inspiration!
Watching these American-style boys and girls play personality and dance hip-hop in various places with many people such as subways and highways in order to win eyeballs in exchange for clicks, Kim Jong Kwon feels that this is not the right path for him to become an 'Internet celebrity'!
The premeditated flash mob action coupled with the riotous performance of the song "Upton Funk", with the character of the American imperialist people who pursue individuality and love new things, Kim Jong Kwon feels that there is really a lot to be done!
Anyway, even if you fail, there is nothing to lose, it's much better than dying slowly now, fight!
After figuring it out, Kim Jong Kwon decisively turned off the TV and went to bed, it's too late today, and it's not too late to discuss it with Warner tomorrow, Lao Mei's work time and personal time are very clear, and it's disgusting to call now.
The other is that Kim Jong-kwan is also full of confidence in persuading Warner to try his methods, no matter how clever the propaganda methods are, they must be implemented in his whole person, as long as he takes a firm stand, Warner must be the one who compromises in the end!
Alas, the dignified Grand Slam actor has been reduced to the point of using 'Internet celebrity' as a breakthrough, which is really embarrassing to lose home!
It seems that he did the right thing by not hyping up his new single in South Korea in advance, but it has been a week since the release of the new song, and a lot of news about him has been transmitted back.
It's just that Park Chang-cheol and Taeyeon didn't tell him the specific situation, and it seems that the doubts are not small!