Chapter 1103: Bloody Competition
If a USB flash drive and an I-drive are a tool, then a webcam is a combination of a tool and a toy. Aigo not only released this new product, but more importantly, it also provided several series of different software support. With these software, coupled with a webcam, there are so many things that can be achieved. If you're a young person, you can use it to chat with friends all over the world, show off your new clothes, If you are a company manager, then you can use special software and webcams to sit in the office and have live meetings with employees all over the world, just like in an office; if you are a factory manager, you can use another system to monitor the work of each process in real time, and even many places that were previously inaccessible to humans, you can observe without worrying about costs; if you are a police officer, it is even more useful, if you want a colleague in the video surveillance center to tell you where the prisoner is running, you can drive the police car to the front and wait for him, and no longer have to be tired to run after others like a dog, and there is a possibility that you will not be able to catch it in the end. The most important thing is that you can know whether the environment in front of you is dangerous for you, which is the most important thing for a profession like a police officer, who is not afraid of death.
In addition to these three small inventions that can change people's daily lives, everyone invariably looks at Aigo, which uses mouse heads as a trademark. The company is not new to computer hardware, it quietly screamed in Silicon Valley a few years ago with its optical mouse, and then quietly entered a dormant period. Most of its products are high-end optical mice, and it doesn't even have factories in the United States and Canada, relying mainly on patent licensing to expand its influence. This way does not attract the attention of ordinary people. It's just that everyone in the industry knows that there is such a mouse provider.
But this time it's different, it's aimed directly at the average user. At this time, everyone realized that it still has so many branches around the world. There is no need to rely on other people's sales networks at all, and it can achieve all sales goals by relying only on its own channels. Therefore, this time, Aigo's patent licensing requirements are very strict, and it is no longer sold casually, and even if it is authorized, it also strictly stipulates the production quantity, sale, and scope of use. The main products on the market are all produced by Aigo company, and the conditions of sales agents are almost harsh.
However, the more demanding it is, the more people have to grab it, because the sales prospects of these products are very optimistic. That's what it takes to buy and sell. No one cares whether your conditions are harsh or not, as long as you can make enough money, even if you sell a product and shout your father, there are still merchants who flock to it. As orders from all over the world flew into the company's headquarters in Toronto, Aigo's brand became a global reputation as a computer hardware manufacturer, and the privately held company became a veritable multinational conglomerate. Whoever doesn't have one or two products with the mouse's head logo on their computer desk is not a real computer user.
"Stinky rat, when will you give me back the child. Come back and stay with me by the way!If you don't come back, I'll take your company and house to find someone else, these things are my dowry!" Tan Jing's phone call quickly followed, although her wording was fierce. But Hong Tao could hear it from her tone, her mood was very, very good, and she was almost happy.
"Then you should get married. Five months later, I had to prepare a dowry for the second woman. Hong Tao did not show weakness at all. neither planned to return Hong Jing to Tan Jing, nor did he promise to go back to accompany her.
"Phew, you dare! Then I'll wait five months before getting married! When the new style comes out, the first batch of people who buy our products will not be able to scold you to death! No, they are scolding me, aren't you pushing me into the fire pit?" Tan Jing has no talent in the sport of bickering.
"Don't worry, no one will scold you at that time, and everyone will have to praise you for your contribution to human progress. When you made new clothes, did you scold the tailor? Blame him for why he didn't just make the clothes in place at one time and make them directly into a style that could be worn to death?" Hong Tao was not worried about the question raised by Tan Jing, it is normal to launch new products, who said that if it is researched and produced, it must be sold? This is a question of research and development costs, and each generation of products must exert the residual heat it should exert before they can die with peace of mind.
Hong Tao has a total of three generations of USB flash drives and webcam products in his hands, this release is only the first generation, and the second generation will be launched in 5 months, and the inventory of the first generation is almost consumed. At that time, the patent licensing of the first-generation product will relax the transfer conditions, and then make a lot of money at the end. At present, the production in the factory is already the second generation of products, and in about half a year, the third generation of products will be born again, replacing the first two generations of old products to become the mainstream.
The reason why we want to adopt such a method is, on the one hand, to extract the surplus value of each generation of products, and more importantly, it is a very ulterior purpose, that is, to crack down on peers! A year ago, Hong Tao asked a professional business data analysis company to make a detailed calculation of this kind of market behavior. According to the data obtained by experts, such new products are the safest in the first three months after their launch, and there will be no imitations, plagiarism and infringing products on the market because it is too late. It takes more than 3 months to complete the process of imitation, plagiarism and infringement, to finalize processing and production, and then to market sales.
From 3 months to half a year, it is the climax of similar products, at this time it is necessary to keep an eye on every similar product in the market, as long as there is a head-up, you have to pick up the big stick of the law, the first time to involve the other party in the infringement lawsuit, no matter whether the lawsuit wins or loses, you must drag the other party to death, strangle in the cradle. At the same time, if a new product can be launched at this stage whose index performance is significantly higher than that of the previous generation, it will be a huge blow to similar competitors. The products they have just produced are outdated before they are launched, and even if they can escape the punishment of the law, these products will be worthless, and if they want to imitate the next generation of products, they may even have to replace the machinery and equipment, and the huge financial pressure will overwhelm a large number of competitors.
So what if there are still a few particularly tenacious opponents left? Or this method, while using lawsuits to drag the opponents, and then using technological advantages to cause product misgeneration, one generation to suppress the other generation. The first time it was not crushed, then the second time, the company that can survive the two huge losses and continue to compete with Aigo has only one situation, that is, the shareholders of the other party have a blood feud with themselves, not to make money at all, but to take revenge, regardless of the cost. Then this is not a business behavior, what Hong Tao needs to find is not a business data analysis team, but should go to the killer.
This is the pure business competition model in the European and American business fields, where the loser is bankrupt and the winner is full of oil. It sounds very bloody, very brutal, very inhuman. However, this kind of competition is the driving force behind the development of business models and technology, because this kind of competition is generally not interfered with by other factors, relying on only two points, one is capital and the other is technology.
At present, Hong Tao happens to have these two conditions, he is not short of money, and there is no shortage of technology, not to say how strong his laboratory technology research and development capabilities are, but the stupid bird flies first, and the time to fly first is still a little long, and it has been flying for several years, and it has formed enough technical accumulation in certain technologies. Once this virtuous circle is formed, it is very difficult to break because it is a ring that moves forward, and unless a more advanced alternative suddenly appears, it has the potential to enter a monopoly period, just like Microsoft, Cisco, Intel. At that time, Hong Tao should no longer worry about who the competitors are, he should be worried about how to leave one or two competitors with a little strength for himself, otherwise the big stick of anti-monopoly will be smashed down, and he will never stop if he does not cripple you.
This is also the business and technological development model of Western developed countries, they encourage you to become bigger and stronger, but they will never let you monopolize the entire industry, that is to dig your own grave, not only can not promote the development of productivity, but also become a roadblock to development. Some people may say, Microsoft and Boeing don't both belong to monopoly industries? That's right, this is the lag of the law, Boeing has been split up by the anti-monopoly law once, but after being split, a branch will soon grow into a giant, which has to say that its technological superiority, continuous innovation makes it infinitely energetic. But in the United States, it has only formed a monopoly on the project of large passenger aircraft, and in the small and medium-sized aircraft market, it is not even the top three, which is also the cleverness of Boeing, it is not incapable, but deliberately does not touch these projects, so as not to reach the threshold of the monopoly industry, and will not be beaten again.
Microsoft's situation is much better than Boeing's, with the precedent of Boeing being split, Bill learned smarter, he did not cross the river by feeling the stones, but cultivated a competitor for himself, that is, Apple, as long as Apple does not withdraw from the field of operating systems, then Microsoft will not meet the conditions for monopoly in legal theory, and it will not cause big legal trouble.
But in both cases, Boeing and Microsoft use it once, after having their precedent, the U.S. business law will also improve, and it will be very difficult to play this trick again. Whether from the standpoint of Boeing and Microsoft, or from a legal point of view, this situation is normal, everyone is spying on each other, attacking each other, running in with each other, and through self-improvement, the rules are getting more and more perfect, and there are fewer and fewer loopholes. A rule that can evolve and repair itself is advanced, and it is a backward rule that does not change for decades, changes randomly once every few days, and changes without any basis with the subjective thoughts of some people. If the rules are behind, everything will be behind, this is doomed. (To be continued......)