Fashion magazine is like a dark horse, when it appeared in the Chinese magazine circle, it instantly blinded everyone's eyes, the first issue of this small magazine was founded with double ice as the cover, people can't help but be surprised that the energy of this magazine can invite the most popular double ice in China.

And the legend of this magazine is not only that, in just half a year, the sales of the magazine have exceeded 200,000 per issue, this is a monthly magazine, which means that only six issues have reached such a high level, and this achievement is gradually rising. At this time, people learned that the head of Mangren Fashion was Su Mang, the former editor-in-chief of the fashion group Harper's Bazaar, and everything seemed to be explained but fell into deeper confusion, why did she resign? How did she think of starting a magazine with a character theme?

At this time, this strong woman in the eyes of the outside world is dining with her real boss.

"If I hadn't taken the initiative to find you, I guess you would have forgotten about me. ”

"Mr. Su joked, the fashion is thriving in Mr. Su's hands, and I am naturally happy not to disturb. To be honest, when Lin Fan learned about Su Mang's achievements, he couldn't help but be a little stunned, after all, the Harper's Bazaar magazine made by Su Mang had only reached nearly one million, but now it has become one-fifth of what it used to be in just half a year, and the account can't be counted like this, Su Mang still has done this with a new magazine.

Su Mang is still elegant, in fact, she has lived a rough life during this time, yes, she has connections that she didn't have before, she has a good team, but this can't change the fact that she started from scratch, she needs to promote a magazine that doesn't have the slightest fame to users.

"Boss, you're terrible dressed today. ”

Lin Fan glanced at his outfit a little helplessly, sweatpants, t-shirts with casual suits, this is okay? He has always liked a certain type of clothes by buying many sets at a time, saving him the trouble of cleaning up.

"A white shirt with black sweatpants is a good thing, but boss, your identity means that you can't face people as young, which will make you look discredited. I recommend that you wear it with black or blue casual trousers, and sneakers are not available, preferably leather shoes, and ....... in cowhide."

"Okay, Mr. Su, I surrender, I admit that you are an expert in this area, but I think we have more important things to discuss. ”

Su Mang was stunned for a moment, "Okay, Mr. Lin, you're right." Su Mang took a sip of coffee, she didn't talk about business, but reported the work of this section first, whether Lin Fan wanted to listen to it or not, this was her attitude, "The first issue of the magazine lost 200,000 yuan. ”

Lin Fan's expression was not surprised, this is normal for a new magazine, because the magazine is not well-known, it often needs to be distributed for free, which means that the first issue of Su Mang will give away at least 10,000 sets, after all, losing money also means a part of the printing cost.

"The second installment lost 400,000 yuan. ”

Lin Fan was still very calm.

"The third installment lost 600,000 yuan. ”

Lin Fan was still very calm.

"The fourth installment lost 800,000. ”

Lin Fan was a little stunned.

"The fifth installment lost a million. ”

Lin Fan has only one question on his mind now, and now the sales of 200,000 people in Fashion Magazine will not be a large part of it for free. But Lin Fan didn't show any anger, and he believed too much that Su Mang would give him an explanation.

Sure enough, Su Mang smiled, "In the sixth phase, we made a total profit of three million, and all the money we lost before was earned." Mr. Lin, I have lived up to your expectations. ”

Lin Fan laughed, "I'm more curious about Mr. Su's business method now." ”

"In fact, there is also the credit of Mr. Lin. ”

"Me?" Lin Fan was really surprised.

Su Mang said all this unhurriedly, "In fact, before the launch of the magazine, I found many people in the name of the boss. ”

"For example?"

"Mr. Robin Li of Baidu, Mr. Guo Guangchang of Fosun Group, and Mr. Liu Yonghao, Chairman of New Hope Group......."

Lin Fan was already stunned when he heard Su Mang's eloquent words, "I am familiar with these people except Lao Li, and I am not familiar with anyone else, will they give you face?"

Of course, Mr. Lin should not underestimate himself, the hundreds of thousands of advertisements are small money for these companies. Su Mang held the goblet in her hand and tapped the wall of the glass, which was a small habit when she was in a happy mood, "In fact, when these companies are willing to advertise in magazines, the fashion magazine is already invincible, but at this time, I can't help but think, I have such good resources, am I only satisfied with making a magazine that will not lose money, and may surpass Harper's Bazaar in the future?"

"Of course you won't be satisfied. Lin Fan gave the answer.

Su Mang smiled as a matter of course, "So I made a bet on myself with the half-year advertising fee of eight million, I can't wait, I want to quickly build momentum to make the fashion bigger, if I lose eight million and can't do it, then I will honestly start step by step." ”

"In the first issue, I printed 100,000 copies, except for the 20,000 copies purchased by enterprises, and the rest were all evenly divided, in Yanjing high-end clubs, high-end restaurants, entertainment venues, clubs, office buildings, a total of 3,800, in the magic golf course, high-end restaurants, entertainment venues, airport exhibitions, clubs, chambers of commerce, airlines, car sales point banks, etc., a total of 4,655 ......."

Lin Fan unconsciously grew his mouth, which of the magazines did not start in the surrounding areas now, and only began to spread to the whole country, but Su Mang had great courage and spread it directly to the whole country, and she succeeded!

"Fashion is a magazine for high-end men, I set the limited sales layer in the big cities of Shencheng, the magic capital of the eyes, by comparing the purchase volume of each place, I will adjust the distribution intensity in different areas, and then now I have made a magazine with 200,000 sales, fortunately, I succeeded. ”

Although Su Mang said it simply, Lin Fan knew that this was obviously not a simple matter, the construction of the sales network, the planning of the content theme, and the dealings of various companies, if Lin Fan was asked to do it, Lin Fan did not dare to guarantee that he would be able to make such achievements in half a year.

"Mr. Su, you have worked hard. ”

Su Mang shook his head, "I enjoy these jobs, and I always have two things to do when I come to Lin this time." ”

"Coincidentally, I also have one thing to find Mr. Su. ”

"Then I'll ask you to say first, the first thing I want Mr. Lin to cooperate, I decided to write about you as a fashion figure in Fashion Magazine in June. ”

Lin Fan was immediately happy, "Coincidentally, I just wanted you to cooperate with me to make a publicity." ”

"Looks like the two of us want to go together. Su Mang was also a little surprised that the two of them had a clear heart, but she was more concerned about the next thing, "Mr. Lin, the second thing, I want to make another magazine." ”

Su Mang seemed to be afraid that Lin Fan would think too much, so he hurriedly explained, "Mr. Lin, after all, I have more dealings with the entertainment industry, Harper's Bazaar focuses on fashion, and fashion is more of a commercial level, I don't want fashion to fall into entertainment magazines, but I don't want to lose the entertainment sector, I want to make another magazine about fashion and entertainment." ”

Contrary to Su Mang's expectations, Lin Fan was very calm, "Can you make room for working hours, will you be overwhelmed?"

"The last thing I'm afraid of is work!"