Chapter 269: The Mind Begins to Wick
Link inspected the preparations for Habano Farms and talked to other young winemakers. I'm going to leave New Mexico.
It was almost dark when he left Havano.
He didn't want to go back to Washington, but he planned to go to New York.
Within two hours, his plane landed in New York. Snapton drove to the airport to pick him up and his bodyguards.
Because it was late, they just found a place near the airport to grab a bite to eat first.
Link had something to say to Snapton, so he arranged for the bodyguards to have another meal, while he and Snapton ate separately in a private room.
He didn't care about anything he ate or spoke, and Snapton didn't have the so-called ladylike temperament. She chewed the large steak into her mouth and said, "Since your infringement lawsuit was withdrawn, and that is called ......"
He reminded: "Luke Truss. ”
"Yes, that's him. He said that to date, the average daily sales of Blue Lagoon wines in the eastern states of the United States are 20 percent higher than they were before the turmoil. And it's steadily improving. The main market for mid-to-high-end wines is in the big cities of the Northeast. In addition, Miami and Hawaii also have a lot of sales. The fastest growth is in Seattle and Los Angeles. She added after swallowing the steak in her mouth. "Of course, I didn't count Las Vegas for this sales. ”
Las Vegas also has a lot of sales. At least 3,000 bottles of Blue Lagoon wine can be sold every day. But that's what Link had negotiated with those casinos and restaurants. So Snapton didn't include that data.
"How much have we sold so far?" Although the numbers seemed to be encouraging, Link still frowned. "How much do you estimate we will be able to sell by the end of the year?"
"Link, no one can say. But ......," she said, shoving another mouthful of steak into her mouth, chewing on it. "This infringement storm is known to the whole United States, and even foreign countries have heard about it. It was all negative news before, but now with Truss's statement. I had people wash the floor, and that could turn into an extremely successful advertisement. Predictably, sales will continue to rise. But how much will be sold, perhaps only God knows. ”
Blue Lagoon wines have only been on sale for the first year, and there is no historical data to refer to, and it is not known how effective this marketing will be. Link didn't know it was too early to ask about sales.
But this year's grape harvest was clearly another good one, and if he didn't empty some of his stocks, his cellar might not be able to hold this year's new wines.
"What do you think you think?"
"Four million bottles. However, the most sold are definitely those low-grade wines. ”
Link didn't plan to sell that much high-end liquor. However, he was quite dissatisfied with the sales: "Four million bottles in four months?"
Snapton looked up at him, slowly swallowing the steak in his mouth before saying, "My boss." I admit that the Blue Lagoon wine is good, but you also have to admit that it's just new. "A few million bottles in four months is not too much? This is not a two-dollar bottle. The lowest prices were sold for $30. This price is rejected by at least 70% of people all over the world.
"So, when the market opens, the sales volume of Blue Lagoon grapes will continue to increase?"
"If quality is guaranteed, it is a matter of course. But it's certainly not growing as fast as it is now. ”
Link figured out for a moment that he planned to sell 50 to 70 percent of last year's wine. In this way, you can only sell 20% to 30% of it at most in a year. And every year there is a new wine on the market.
In the long run, one day his farm will be filled with wine.
He thought for a moment and said, "Can you reduce the price of the promotion?"
"You'd better give up on this genius idea. My boss!" Snapton said unkindly. "A price reduction means a price reduction. If you're worried that you won't be able to sell too much wine, I suggest you drink more of it yourself, or feed it to the cows. ”
As she said something, she smiled and said, "It is said that Wagyu beef grew up drinking and listening to songs. Maybe you can give it a try. ”
Link was a little annoyed by her choking, and said, "So can you sell 30 million bottles of wine before September next year?"
"It depends on fate!" Snapton neither agreed nor refuted the goal he proposed. "Aside from beer, wine is the most popular alcoholic beverage in the world. The market is really big. The U.S. sells at least one billion bottles of wine each year. But most of them are low-quality sparkling wines under ten dollars. What you're trying to capture is a mid-to-high-end market that has the same large market share, but is more competitive. If you're lucky, maybe you can reach your goal. ”
Link was relieved when he heard her words. Is there any bad luck for him?
He thought about it and felt that he was too agitated. Although we will have to make wine again at the end of next year, we really need to sell as many wines as possible this year. But it's not like there's no other way.
For example, the extreme approach is to let the grapes rot in the ground.
"Okay. I'm sure you'll do your best. ”
"Of course I'll do my best!"
Feeling full, Link put down his knife and fork and wiped his mouth and said, "But there may be a task for you next year." So the better you lay the foundation for wine sales this year, the easier your task will be next year. ”
"What task?"
"I think you've heard about Martha, and they negotiated an agreement with Peru to import alpacas. ”
"I've heard that. Although she is very annoying, she still has a lot of skills. ”
Convincing the Peruvian government to agree to the export in a short period of time, and convincing the U.S. government to allow imports, is really impossible to do without any skills.
"I import a lot of alpacas, not only to breed them myself, but also to promote them in the northern United States. This is a marketing promotion task. In addition, I will invest in the construction of a textile factory, and your team will also need to market the alpaca wool products. ”
"When?"
"As early as the end of next year. It's still a long time, but I think the sooner you prepare, the smoother your work will be. ”
Snapton looked at him with a smile for a moment before he said, "Link, I'll kindly remind you." Don't trust people too much in the future. ”
"What do you mean?"
"No one is going to tell anyone about their business plan for a year from now. Not even your own staff!"
After hearing what she said, Link smirked and said, "Because you're worried about leaks?"
Snapton didn't laugh and said, "You want me to prepare in advance." You'll have to tell me all the plans, and I'll need to tell the rest of the team about them. And a year is too long, I don't know if I'll still be working for you after a year! ”
Link thought for a moment, nodded and said, "I see what you mean. But I'm sure you'll continue to work for me, and you don't have to tell your team about all your plans, do you?"
Snathorn laughed and said, "Let's not talk about the rest." But where do you get the confidence that you think your charisma will make me work for you all the time?"
"It's not that I'm charismatic. It's because maybe only I can accept your unique temperament. ”
"For example?"
"For example, when you talk about work, you can eat a steak in a big way!"
Snapton was stunned for a moment, then laughed and scolded, "What the hell!"
Link put away his smile and said, "Teresa, I'm serious. If you don't want to work just for me. I can also fund you to set up your own company. ”
"Really?" said Snapton, genuinely surprised. "You're so optimistic about me?"
Link looked her in the eye and said seriously, "I know you're ambitious. And I think the cooperation between us doesn't have to be just an employment relationship. We can partner with a company that you can trust, and you can take on other marketing business. I can also get dividends from it. Why not?"
Snapton smiled and said, "Maybe I'll really look to you for an investment one day." ”
"I'll wait!"
Snapton suddenly said, "Would you be surprised if I said that my favorite thing to do is not marketing?"
"Of course not! What I am doing now is only the most beneficial, but not my favorite thing to do. ”
"If I'm going to invest in a business, you're willing to fund me? That's a very risky industry. ”
"Business investment? What's that?"
"Just one direction. For example, we should be optimistic about some enterprises that have high-quality assets but are not doing well for the time being, acquire them through hostile takeovers, and then spin off and sell the non-performing assets for profit! Of course, we can also reorganize some assets to make the enterprises burst into vitality. Then sell it at a high price. ”
Link thought for a moment and understood what she was talking about. That's not her originality either. In fact, there are quite a few people who are in this business.
Many multinational corporations are formed through continuous mergers and acquisitions. It's just that Snathorn's method is more direct and crude. It's like a cheetah, only staring at a sick and weak target.
This kind of acquisition is not for business, but to break up and sell those companies to make money.
"I can give you a small amount of money right now, but I don't think you want to make a fuss. ”
"So, I'm going to wait until you have enough money before I ask you to invest. I think you'll remember those words then. Right!"
"I don't think you'll be waiting long!" Link was still thinking about what she had just said.
He had just set up a bank. It takes a long time to expand a bank's branches across the United States. And he is not going to turn the bank into a savings bank. He just wanted to be an investment banker.
If Snapton's business can really be done, all his funds can be handed over to Snapton through the bank to make that kind of investment.
Buying a business, and then selling the unwanted business to the needy business at a relatively high price, leaving only the high-quality business you want, can reduce the acquisition cost. And he can use that kind of investment to collect some high-quality assets for himself. And the notoriety is not borne by him.
The more he thought about it, the more he felt that there was something to do. As for whether such hostile mergers and acquisitions and split sales will have any impact on the original employees of those companies, it is not within his scope of consideration.
However, he didn't trust Snapton enough to hand over his entire wealth. He now has a large amount of money, and he has a full controlling interest in the investment bank. The money comes out of the bank, and it's also his money. If Snapton can't be trusted, he's really gone.
So, Snapton remains to be examined!
He thought for a moment, smiled and said to Snapton, "If you can sell 30 million bottles of wine next year." I can invest you at least half a billion dollars. How's that? Bet it?"
"I can't do it?"
"Then when it's done, I'll invest in you!"
Snapton raised his hand: "Deal!"