231. Three-dimensional propaganda plan 5
Zhu Quan's opening immediately became lively in the group.
There are all kinds of theories, what made Zhu Quan endorse, let him use the RV to broadcast live, and then promote the RV.
"Live broadcast is an idea, but I don't have time to go, I can find a professional anchor or UP master. β
The idea of live broadcast is a bit reliable, and Zhu Quan pondered how to promote it.
"Brother Quan, how to sell a car, you think slowly, you get me one first. β
Zilong has never forgotten Zhu Quan's RV, and has been nagging to ask for one.
"Do I have that configuration?"
"yes, you're naΓ―ve. β
"My cost is more than three million... β
βγγγγ β
All of them are a string of ellipses.
"My car is high-equipped bulletproof, and it was said that sniper bullets can be protected against mines, otherwise how could it be so expensive. β
"The trench is inhuman!"
"Forget it, then get me a low-level one... β
Although Zilong has a little money, he is not extravagant enough to get an RV that costs more than 3 million, so he can just make a 350,000 yuan to have a good time.
"It's simple, there is a tutorial on the website with your own, you just go to place an order, they will evaluate a price for you, if you think it's suitable, then go to the interview, the price, and finally give you a discount, this point of certainty, we still have a drop~~"
"ojbk, I'm going to get it, support Brother Quan!"
Zhu Quan saw that Zilong was so positive, and planned to pour some cold water on the others.
"Zilong is a hobby, don't learn from him, there's no need to waste money in order to rush my performance... β
RV is not something that everyone likes, and it has great limitations, and he is also for the good of these brothers.
"Don't worry, we're not stupid. The moon god said, and the others echoed it.
"But there is a saying, there is an RV at home, go out to travel or something, it is quite suitable, a family of three or four, go out to play for ten days and half a month, than live in a hotel at ease. β
The shadow god is also a little nervous, and it is estimated that he was arched by Zilong.
"Okay, if you're interested, figure it out for yourself, if you really want to buy it, just give me a list in the end, I'll give you a discount, let's not talk about it, I have some ideas, go and think about it first!"
Turning the phone to silent, Zhu Quan turned on the computer and began to draft a plan.
He already had some plans in his heart, and he had to discuss the specifics with Zhang Hang and them.
After all, no matter what publicity, funds come first, although he is the nominal boss of Hangtong RV, but rashly and directly transfer funds, for Zhang Hang, it is disrespectful and ununited.
A team without cohesion, don't want to do anything well, Zhu Quan is still very measured.
The next morning, Hangtong RV Zhang Hang's office.
"Mr. Zhang, XCMG, this is a plan I got last night, you can take a look. β
Zhu Quan handed them the two printed documents.
This attitude made Zhang Hang and Xu Gong look at each other and nodded secretly.
Although they had dealt with Zhu Quan before, at that time, it was the identity of the customer.
After the headquarters issued the letter of appointment, they were still a little worried about whether the new leader would be foolish and self-righteous.
After all, in most people's minds, those who eat soft rice are considered little white faces, and in addition to being good at kung fu and handsome and unexpected, what else will the little white face do?
But Zhu Quan's performance made them dispel the thoughts in their hearts.
Looking at other people's attitude, not only to do things, but also to treat people, it is simply impeccable.
There was a lot of inner drama, but the two of them didn't delay the speed of reading the documents.
"Uh, you're marketing a marketing plan?"
After looking at it for a while, Zhang Hang raised his head and asked.
"Yes, what we lack now is not technology, but market, so I think my focus should be on marketing. β
"In terms of technology, you and XCMG are in charge, and I am not mixed with the layman, and I also believe in our Hangtong technology. β
There is nothing wrong with saying this, and laymen must not lead insiders, otherwise they will be in chaos.
There is no such thing as Hangtong's technology, especially in the field of buses, which is the world's leading.
The RV itself is also a modified bus, which is a piece of cake for Hangtong.
Zhang Hang and the two glanced at each other, "XCMG, you call Li Mao from the market public relations, this thing has to be evaluated by professionals." β
It can be seen from this that the division of labor within Hangtong is extremely clear.
It didn't take long for Li Mao to rush over, and after saying hello, he took the document handed over by XCMG and began to read it carefully.
When I saw the wonderful places, I would circle them with the pen circle in my hand, ignoring the gags of the other three people.
"Tsk, that's right, Mr. Zhu's marketing plan, not to say perfect, is at least unconventional and feasible to implement. β
"Oh, tell me what you think. β
"Contemporary marketing, to put it bluntly, is to increase exposure, so it is said that allowing up masters or outdoor live broadcasts to participate, these are definitely good for the exposure of our RV. β
"On the other hand, after it is exposed, someone has to take the lead in trying it, and Mr. Zhu himself, whether it is other celebrities, will have a good demonstration effect. β
"In addition, the establishment of a strategic cooperative relationship with the wild tourism camp built by the state also provides ideas and destinations for RV enthusiasts. β
"If these three are combined, it can be said that from popularity to spokesperson to practicality, it is perfect in one step. β
Li Mao roughly analyzed this plan, the earth-shattering sound of the sycophant beating, how much water is in it, I don't know, but at least speaking, it is feasible, not like something to fool people.
"Hey, Director Li, you're blowing a little too much, I'm embarrassed. Zhu Quan waved his hand, and his old face turned red.
"Hahahaha. β
Several people laughed one after another, everyone knew that there was an element of blowing in it, but there was one thing to say, to get such an evaluation from Li Mao, Zhang Hang also began to pay attention to this matter.
"In this way, Li Mao, the specific implementation details, if you communicate with Mr. Zhu, he is the drafter after all, and there should be deeper ideas. β
"Mr. Zhu, this time I have to work hard for you to be a strong man. β
Zhu Quan waved his hand disapplausively, "What you said, in his position, he is planning his affairs, I am sitting in this position, if I don't do something, it is better to step down as soon as possible." β
Zhang Hang smiled slightly, it seems that Xu Dong's vision is indeed superior.
"That's okay, then it's hard Mr. Zhu, and I will also instruct the financial side to give financial support to this marketing plan and give the green light all the way. β
In the next few days, Zhu Quan basically soaked in the Hangtong RV.
The content on the plan does not seem to be much, but when it comes to the implementation details, it is not something that can be done in one or two sentences.
And the first of them is to find the anchor and the up master, which made him think hard.
But fortunately, with Li Mao, a professional, some problems have been solved under the communication, and the plan or something is almost perfect.
Next, what he needs to do is to go to the magic capital again, and he has to ask for a favor.
γγγ