(There are two shifts at 8 p.m.)

With the research and development of other online game companies day and night, at the end of May, more than a dozen tower defense games of the same type were finally released, and they began to seize this emerging casual game market.

However, to their disappointment, although they tried their best, hyped up, and various preferential activities were frequent, after Lin Feng took the lead in enclosing the land, many online game companies shared less than 30% of the market, and 70% of the market share was still firmly occupied by the "second shijie". Of course, there are preconceived complexes of players, but also because of the new game mode of the second level launched by Lin Feng.

When players try to persevere in passing the 100 rounds and enter the second level, many players have become slightly tired of the gameplay of the first level, after all, it is not easy to pass 100 rounds, which requires a lot of time accumulation. But after the second level, the game has changed, and many players have been given a new experience, which makes everyone's enthusiasm rise again.

Coupled with the low monthly fee of 10 yuan launched by Lin Feng, it also made everyone happy. After all, at this time, Tencent's QQ membership service is also 10 yuan a month, and the yellow diamonds after the launch of QQ farm, as well as other diamonds, are also not low, in comparison, Lin Feng's "Plants vs. Zombies" The fee is extremely low.

The sum of these elements has made "Plants vs. Zombies" brilliant.

But behind the brilliance, there are also happy troubles.

"Lin Dong, the popularity of "Plants vs. Zombies" has far exceeded our estimates, but it has also affected the online rate of "Legend", and now the highest online rate on weekends has been less than one million, and the average online is only about 200,000, down 10 percentage points compared with before. Wu Zhaopu handed Lin Feng a stack of data and frowned.

Although "Plants vs. Zombies" is extremely popular, it is far from being comparable to "Legend" in terms of profit, and the profit of "Legend" has dropped by 10 percentage points in the past two weeks, which is quite a huge amount of money.

Lin Feng flipped over, not caring about the decline in data.

"Mr. Wu, "Plants vs. Zombies" is popular again, that is, a casual entertainment game, just a meal, not a meal. Although it will affect the profits of "Legend" for the time being, it will not pose a fatal threat to "Legend" in the long run. Lin Feng knocked on the table and said.

"On the contrary, Plants vs. Zombies has brought us a lot of players who have previously been very uninterested or even a little disgusted with Legends, and although they don't spend a lot of money on a game, it will undoubtedly help to increase popularity. Lin Feng smiled slightly.

Wu Zhaopu also admitted that "Plants vs. Zombies" made many players who were very unfamiliar with "Second Shijie" know "Second Shijie", and invisibly, the brand of "Second Shijie" was promoted.

"The second shijie will not have only one Legend, there will be many different types of games in the future, and now is the time to accumulate popularity. The prospect of the online game market is huge, and it will surely become a sunrise industry in China. Lin Feng said with confirmation.

"Well, but now many other online game companies have launched tower defense games, in order to seize the market, playing the slogan of permanent free, and pulling a lot of people over. Wu Zhaopu reminded.

"Hehe, rest assured. The monthly game cost of 10 yuan, I believe that many people are willing to bear, as long as the game is fun, I believe that players are still willing to spend 10 yuan to play. Lin Feng said with a smile.

The next day, Lin Feng announced on the official website that "Plants vs. Zombies" has a total of nine levels, each level has a different way of playing, and each level passed, the top 100 rewards will be greatly improved, and the first player to pass the 9 major levels will receive an official reward of 1000 yuan, and then every player who passes the nine levels can get a reward of 100 yuan from the official website, and a certificate of honor will be issued.

Lin Feng also set that every time he cleared a level, the player's title would change. Lin Feng brought the upgrade system in the fantasy novel to reality, giving each player different titles in different levels.

One-star game novice, two-star game veteran, three-star game master, four-star game master, five-star game master, six-star game emperor, seven-star game venerable, eight-star sage, nine-star game Douluo, and after passing the ten stars, he will be named the "game king".

The announcement of this news has stimulated the enthusiasm of players, and also allowed "Plants vs. Zombies" to firmly occupy the absolute market share of tower defense games. Especially when different players are in different levels, this stimulates the mentality of comparing and showing off among players. Now only three levels have been opened, and with the increase in the number of levels cleared by players and the gradual opening of nine levels, Lin Feng believes that the comparison and competition between players will become more and more intense.

No one wants to be left behind, especially when it comes to IQ. Lin Feng believes that no one wants to admit that he is stupid and that his skills are not as good as others.

Newspapers and magazines across the country have also published relevant strategies and experiences, pointing out how players can break through each level as soon as possible. However, due to the change in the gameplay of the second level and the increase in difficulty, only a few people have passed the second level and advanced to the third level.

When many players complained that the second level was too difficult, Lin Feng timely published a detailed introduction of the first and second levels, plant attributes and zombie attributes in the monthly game magazine of "Second Shijie" for players to study.

With this official release detail, many players have combined several sets of care with the combination of plant attack power and zombie HP and speed, and the number of players who have passed the first and second levels has greatly increased after a lot of research and practice. In addition to stimulating the enthusiasm of players, it also indirectly increased the number of senior members of the "Second Shijie Club".

After all, this detailed data on plants and zombies is only available for free to premium members, and the magazine is not available on the market. Although there are many websites that publish pirated copies and publish them on the Internet, without Lin Feng's authorization, no magazines can publish such news. In desperation, many players can only choose to become a senior member of the "Second Shijie Club", but fortunately, the "Second Shijie Club" has a lot of benefits as a senior member, and all the players who have become a senior member say that it is worth it, and it also makes the many players who are forced to join a lot less resentful.

After becoming a premium member, when he got the beautiful magazine in his hand, the little resentment that Zuihou had left suddenly disappeared. In particular, there is an introduction to the third level, which makes everyone sigh that it is worth it.

The third major level launched by Lin Feng, the map has not changed from the second major level, but four new portals have been added. Zombies will enter the portal exit on the other side through the portal, and over time, the portal will send changes, which means that the player will have to temporarily change their strategy as the location of the portal changes, rearrange the plants, delay the zombie attack, and eventually destroy the zombies.

It's just a small addition, but it makes the game much more interesting, and the experience that has been announced by many players before is not applicable here. As portals change, tactics can no longer be rigid, and various tactics must be applied flexibly. The best places to place plants that many players have designed before are all invalid.

Improvisation is the only way to do it in the third level.

The launch of the third major level has made many players addicted. This makes many players no longer have a fixed placement route as before, and then sit quietly and wait for the zombies to be sent to the door to be destroyed, although it is relaxed and leisurely, but it lacks excitement and a sense of achievement. Now the new third level gives them a sense of excitement and accomplishment that they didn't have in the previous two levels.

Taking advantage of this, the highest number of online users of "Plants vs. Zombies" exceeded 1.2 million, once again breaking a series of records previously set by "Legend". And such a small casual game, but it has reached the first throne of domestic online games, which makes people laugh and cry.

The success of "Plants vs. Zombies" has also put many online game companies in a dilemma. Whether it is time to continue to develop large-scale online games or seize the small-scale casual online game market. Of course, everyone knows that large-scale online games are king, and although small casual online games are popular, popular, and have a wide range of players, they also have a fatal weakness, that is, low profits.

The reason why casual online games are called casual online games is that they are a casual and entertaining and relaxing game, and it is also destined that most of these players will not be able to spend too much money on this game. It's impossible to be as persistent and crazy as you are to play other big online games.

Do you want popularity or profit? Choose one of the two, in front of many online game companies. It was a tough choice, but they didn't have much time to think about it. Lin Feng's "second shijie" is constantly encroaching on market share in both the large-scale online game "Legend" and the casual online game "Plants vs. Zombies", and they must choose one as a breakthrough in exchange for living space.

But is it true that casual online games are not profitable? -- Lin Feng never thinks so.