Chapter 42: Viral Marketing

The conference room, four people, the atmosphere is somewhat dignified.

Lin Fan swept his gaze over everyone, "Everyone already knows the situation that mortals are facing, and I have decided to use viral marketing to fight a bloody way." ”

"Boss, you don't want to be like this, I can't stand it a little. Meng Ling covered her chest, and the smile on her face couldn't be concealed at all.

"Hahaha. ”

Lin Fan shrugged his shoulders helplessly, "Please cooperate a little, it's hard to feel a little bit 007." ”

Xu Sheng rolled his eyes, "Mr. Lin, with you, the Dinghai God Needle, we don't have to be nervous at all, okay?"

"Lao Xu, Lin always wants everyone to have pressure to work together, wouldn't it seem that Mr. Lin is doing this much?"

In fact, this is very common in Internet start-ups, from the main creator to the employees are not very old, it is the time to jump out, and the partnership is either an old acquaintance, or a classmate and friend, etc., the company's environment is naturally different from that of traditional enterprises.

"Strategically you have to despise your opponent and tactically you have to value your opponent. ”

Chaida gave a thumbs up directly, "Mr. Lin is speaking from a high position!" Lin Fan was helpless, since Chai Da was convinced by himself, he was completely integrated into the company, but this somewhat out-of-the-box character was also exposed.

"Mr. Lin, let's talk about this viral marketing. ”

Lin Fan knocked on the table, "The viral effect was first proposed by Yamauchi, the former president of Nintendo, which refers to encouraging the target audience to pass on the information you want to promote to the people around you like a virus, so that every audience can become a communicator, and let the promotion information produce a geometric growth rate in exposure and marketing." ”

"Mr. Lin, do you want to be so official?" Meng Ling said helplessly, "Can you tell me more about how to do it." ”

"Recently, when I was studying in class, I couldn't help but want to show off. Lin Fan smiled embarrassedly, and then his face turned straight, "Viral marketing is to use the public's enthusiasm and interpersonal network to spread and spread marketing information like a virus, and marketing information is quickly copied and transmitted to tens of thousands and millions of audiences." So a good platform is very important. ”

Xu Sheng deserved to be the vice president of the company, and blurted out directly, "QQ, post it." ”

"Tieba is the largest community among Chinese, and there are tens of millions of people online at the same time on QQ, but Tieba can be discussed instantly, which is obviously better. Of course, if in the future, the convenience of smart phones, the speed of instant messaging, and the closeness of social media, Lin Fan will definitely choose WeChat, and the circle of friends is a big weapon.

As everyone nodded, Lin Fan continued, "The key to viral marketing is to correctly guide people's willingness to spread and let people spread effortlessly. So a topic that caters to the tastes of the target users is a top priority. ”

Speaking of which, it was finally time for the drama to come, Xu Sheng couldn't help but say excitedly, "Mr. Lin, what are we talking about?"

Lin Fan whispered a word, everyone's faces were uncertain, but Lin Fan didn't explain more, but he knew how rampant the topic was in his previous life, and he replied to 300621 in just two days, and the number of clicks was 7607617. This was a series of magic numbers, which at the time caused a sensation in the entire Internet circle.

"Meng Ling, you have to quickly mobilize a team of 800 to 1000 people, the basic posting and reply requirements are mastered, each person registers twenty to thirty Tieba accounts, within five days I ask them to be on call at any time, commanded by the members of the operation team, and the three of you will be in the center to control, within these five days, all members will report the situation every hour, and public opinion will always be under our control........"

Xu Sheng and Chaida nodded from time to time, remembering the main points that Lin Fan said. Meng Ling had a different feeling in her heart, when she agreed to Lin Fan's invitation, she thought about it, and felt that she was a little impulsive? How big can the company founded by Lin Fan be? After all, he is only a young man of eighteen, and he is going to give up his lucrative job in Baidu to help him, once he fails, but her feelings suppress her cranky thoughts.

But when she came to mortal safety, she was surprised, it turned out that the mortal safety that was boiling on TV during this time was actually done by Lin Fan, and she was undoubtedly dizzy at that moment, it was too dreamy. The mysterious founder who created the myth of the industry turned out to be by his side!

And now, looking at Lin Fan's understatement and sketching the scene of thousands of people stirring the Internet, that expression seemed to be saying a trivial matter, Meng Ling's heart began to pound uncompromisingly, serious men are the most handsome, and at this moment Lin Fan is not only handsome, he is simply handsome!

Chai Da and Xu Sheng's mood is not much better than Meng Ling, they only feel that there is a fire burning in their hearts, everyone does business one step at a time, pay attention to steadfastness, even if there is passion, it is only at the moment of successful product development. But since following Lin Fan, damn, heartbeat, adrenaline, stimulation, there has never been a shortage of such things.

But they thought further, and this hype was definitely the first time that the Internet had ever been opened! Thousands of people went into battle to hype up a topic, and once it succeeded, it would surely be written into the history of Internet marketing! They suddenly had a sense of pride in participating in history!

Lin Fan clapped his hands, "Everyone, get moving, history will be created by us after all!" Lin Fan also saw the light in the eyes of the three subordinates, his heart was not so plain as it appeared, his heart was also burning!

"Mr. Lin, we will definitely succeed!"

"I'm looking forward to it!"

Lin Fan is indeed very confident, he knows very well the horror of viral marketing, and viral marketing is one of the most cost-effective ways in network marketing, digging deep into the selling points of products and creating public opinion topics suitable for online communication. The effect of detonating the viral marketing of enterprise products is very significant. This is the battle for the safe entry of mortals. When Ruixing Jiangmin still wanted to chase and intercept mortals in TV advertisers, who would have thought that mortals would open up another battlefield?

In the corner of the office, an old-fashioned gramophone squeaked and began to sound notes, the prelude was a passionate tone, this is Beethoven's Symphony of Fate, Lin Fan walked to the floor-to-ceiling window with his hands behind his back, he liked this piece not because of the first sentence written in the prologue: 'Fate is knocking on the door', nor because of the spirit that Beethoven wanted to express, 'I want to choke fate, he can't make me completely surrender.'" ’

It's purely that this song brings the word fate, just like the Chinese word for Tao and the word for law, it has a sense of ethereal reading, and it is inexplicably much higher. Of course, the most important reason is that this song is famous, and he doesn't know anything else.

It's the same with business, people can only remember the first.