Dec. 5, 8 a.m.

Outside the main store of Xinhua Bookstore, a long line of more than 100 people lined up, with wet and cold dew on their heads and faces, but the big guys kept talking, and everyone was full of energy.

"It seems that this is a group to buy books, and everyone has something to talk about. Alas, early in the morning, covered with cold and dew, if the author knew, he would probably be moved!"

The staff of the bookstore, who was about to open the store, was full of emotion.

"It's not, it should be the one who bought You Zihan's "Ice Kite" again, the best-selling queen deserves to be the best-selling queen, this "Ice Kite" has occupied the top spot on the national bestseller list for two consecutive months, and last month it exceeded 200,000 copies in a single month, tsk, it's amazing!"

Another staff member said.

"Not necessarily. The main audience of You Zihan's books is still literary and artistic youth, most of them are women, and they are not too old. You look at this team, there are men, women and children, I think it is likely to be Mr. Guowei's "Life Journal", the recent super bestseller, this book is suitable for all ages. ”

"In this way, it may also be "Difficult to Taste the History of the Han Dynasty", which is very popular on TV!"

"Hmm. There may also be what "Bloody Money Dart", although the sales peak of this book has passed, there are still many fans of books like this!"

At 8:10, the bookstore opened for business, and everyone in line rushed in, and the staff introduced with a smile: "Good morning, "Ice Kite" is in the No. 1 best-selling counter, "Life Journal" is in the No. 3 best-selling counter, "Difficult to Taste the History of the Han Dynasty" is in the No. 2 counter, and "Bloody Money Dart" is in the ......"

"Where is "Ping's Tracer Film"?"

"That's right, we queued up to buy "Ping's Trace", why did you introduce me to those?"

"We just need "Ping's Tracer Movie"!"

In the midst of the gossip crusade, the staff was stunned and wondered: "That, everyone, everyone is here to buy this book...... Books?"

"Yes!" said in unison. "Hurry up, where is this book, we've been waiting in line for half an hour!"

The staff swallowed her saliva and looked embarrassed, because she had never heard of this book at all, or the partner next to her saw the opportunity quickly, quickly checked it on the computer, and said with a smile: "I'm sorry, the new books on the shelves today are temporarily arranged in the 16th cabinet of popular literature." Please go over there and buy it!"

Finally supported everyone away, and while the two girls took a long breath, they couldn't help but look at each other:

"What kind of book is "Ping's Trace"?"

"I don't know, the author's name is Jin Liang, and he is completely unfamiliar!"

"There are more than 100 people queuing up in the morning, it is not common, should not only be placed in the ordinary counter?

"I think this idea will work!"

……

10 a.m., Chongmen Bookstore University City Store.

As a fan of "Ping's Tracer Film" at this stage, the enthusiasm of college students is much more exaggerated.

A buying group of more than 500 people from more than a dozen colleges and universities in the university town shocked the well-informed bookstore staff as soon as they appeared. The store manager happened to be there, although he didn't know anything about the book at the moment, but seeing this situation, he immediately made a decision and transferred "Ping's Tracer Video" to a more eye-catching position on the best-selling counter!

Starting at nine o'clock, I was busy for almost an hour, and finally sold more than 1,500 copies, which is quite an amazing result!

However, what happened next was a little incomprehensible to him, and the students who had purchased the books did not rush to leave, but continued to stay in the store, looking around for an audience that might like the book, and began to sell it:

"Hello big brother, buy books. Have you ever watched "Ping's Tracer Movie"? I haven't seen it, that's definitely the most regrettable thing. Let's go over there and check it out, it's going to be gone! I've just grabbed two copies!"

"Classmate, are you still looking for chivalrous novels to read? Do you know if you are outdated? Now you are reading martial arts novels, take a look, "Pingxia Film", is it not as high-end as your blood, crying blood?

"Of course I'm not a staff member of the issuer, but look, this is my student ID. I'm actually here to buy books, and I've been queuing up for a long time. Sister, if you don't feel at ease, you remember my school and my name, and if you don't look good, you can beat me and scold me!"

It is a pity that Comrade the store manager has been in the industry for many years, and has never encountered such a situation, and secretly sighs that Nima's publisher really doesn't want Bilian in order to sell books in these years! Finally, he finally couldn't help but grab a recent classmate and wondered:

"Classmates, how much does the publisher give a day for you who do zero promotion? 50 to 100?"

"Give money? It's funny, we all volunteer to promote it! Do you know how good this book is, how classic it is? If you don't know, please look through it to the store manager, believe me, I will never waste your time. ”

Comrade store manager was stunned, quickly took out a copy and flipped it up, five minutes later, he endured the idea of wanting to continue to look down like a hook in his heart, and directly jumped up, and commanded resolutely: Hurry up and open a separate best-selling counter for "Pingxia Film"! Put it in the best position at the door! Also, make a guide sign in the most eye-catching position at the door of the store!

……

Gu Weiyuan was actually very apprehensive in his heart, when he first took over the publishing house, he was full of ambition, and the sales volume of the five volumes of "Ping Tracer Film" was estimated to be more than one million, so he decisively signed a crazy contract with Deng Zheng of "10 points of sharing and guaranteeing 100,000 copies", thinking that with the excellent quality of "Ping Tracer Record", there was no problem at all, and he would definitely make a lot of money!

However, in the past two weeks, I have found that things are not so simple!

The first is the problem of the overlap between newspaper readers and physical book readers, after investigation, this degree of overlap is far less than he imagined, and can even be said to be extremely low.

The second is the problem of distribution channels, consumers are often passive, eye-catching hard publicity, the best counter location is definitely more effective and more reliable than the so-called good reputation, but the influence of "Autumn Rain Publishing House" is limited, and the influence of Chongmen Bookstore and Xinhua Bookstore, which are ranked second in the industry, is negligible, and even because the author "Jin Liang" has no reputation, he finally did not even compete for the qualification to put on the best-selling counter. And you must know that these two are the absolute majority of physical book sales, and if you lose these two, you will be dead!

At present, what he can rely on, in addition to those small and medium-sized bookstores that can be influenced by "Autumn Rain Publishing House", as well as a few bookstores whose managers happen to be fans, is only by virtue of the strength of "Pingxia Film" itself: fan cohesion, reader loyalty, and the good word-of-mouth effect that may be brought in the future......

In view of this, he is still quite worried about the prospect of the first printing of 30,000 copies!