Deng Zheng was not surprised by this at all.

In the eyes of many people, as long as they serialized "Shooting the Condor" at the beginning, they didn't ask for too good, and if they could form a stalemate with "Grass Mang", there would be a strong topicality that would continue to expand. "Shooting the Condor" has a topic, that is, Jin Liang has a topic, and Jin Liang has a topic, that is, Zhang Danfeng and the TV series "Ping Trace" have a topic.

Because of him, these are connected in tandem.

This in itself is a strong selling point, and it has the effect of stabilizing the morale of the TV station. Coupled with the 35 million 40-episode medium and large-scale production zuò, director Jiang Zhipeng's golden signboard, and the gimmick of the first domestic martial arts series, it is very attractive for advertising investment.

In this case, it is strange that there is no TV station to come to ask the price!

However, the prices of several TV stations in the first round of asking prices were not ideal, and after several rounds of talks, two feasible plans finally appeared:

First, in accordance with the requirements of the current "one drama three-star", the first round of broadcast rights will be jointly purchased by the three satellite TV stations and broadcast together. The single episode is 900,000, and the three satellite TVs share 300,000 each;

The second is that Nanguo Satellite TV purchased the first round of exclusive broadcasting rights at a price of 800,000 per episode, that is, it was the only TV station that could be screened by all local satellite TV stations in the country during the first round of screenings.

"Little Bird Culture" is more inclined to the first plan, with a single episode of 900,000, and 40 episodes are 36 million. Not only did he protect his capital, but he has already earned 1 million. With this guarantee, the audio and video products, online video copyrights, and so on will be net earned! This is an ideal ending for a costume TV series that has not yet started filming!

Because costume dramas are different from modern dramas, there are many ways to pull sponsorship during the filming of modern dramas, all kinds of advertising placement, patch advertisements are money, and the brand of the community developer where the main characters live in the play, the brand of the car they drive, the brand of clothes they wear, the brand of drinks they drink, and even the brand of the toilet they sit on...... As long as you want to implant ads and pull sponsorship, there is nothing you can't take care of.

But costume dramas can't do it, you can't even take care of a toilet paper sponsor if you bring it in!

Therefore, "Little Bird Culture" and Jiang Zhipeng both tried their best to promote it, and Jiang Zhipeng, as a director, of course, also wanted to return to his roots as soon as possible and travel lightly.

But Deng Zheng disagreed, or the "Great Hero" studio he represented disagreed!

He unveiled his hole cards and made a blockbuster in a row, so he naturally didn't want the first martial arts drama to be sold at a cheap price without any constructiveness!

Therefore, he put forward the idea of a "gambling agreement", that is, on the basis of the current plan, add an article: delineate the benchmark ratings, if the average rating of "Ping Trace" is higher than the benchmark rating in the future, the price will rise by 50,000 yuan for every 0.1 episode higher than the rating, and if it is lower than the benchmark rating, the TV station only needs to pay 80% of the purchase price.

To put it simply, for example, if a satellite TV buys "Ping Trace" to prepare for prime-time broadcast at 20-22 o'clock in the evening, then use the average annual ratings of the prime-time TV drama of the satellite TV last year as the benchmark rating, for example, 1.13. If the average rating of "Ping Trace" at the end is 1.34, then it is 0.2 higher than the benchmark, and the price of a single episode will increase by 100,000!

0.3, a single episode rose by 150,000!

And so on......

But if the average rating of "Ping Trace" at the end is lower than the benchmark rating of 1.13, then if the original single episode price is 300,000, then you only need to pay 80%, which is 240,000!

As soon as this idea came out, the first thing to strongly disagree with was "Little Bird Culture" and Jiang Zhipeng, who thought it was crazy!

How good is it to make a good return to the cost in advance? Do you have to engage in three or four things! Moreover, if you buy out the cost in advance and buy it out at once, who says that it has nothing to do with the ratings? If the ratings of the first round of broadcasting are high, there will naturally be a large number of TV stations to buy the right to broadcast the second round, and if the ratings are high, the audio-visual copyright and the online video copyright will naturally rise.

But no matter how unhappy they are, it's useless, "The Great Hero" studio, as the first producer, accounts for 60% of the shares, is the largest shareholder, and has the largest right to speak.

After Xiaoniao Culture and Jiang Zhipeng Tong Guò Deng Zheng, the "middleman", struggled several times to no avail, they did not say more, in their impression, it is absolutely impossible for a TV station with absolute right to speak to accept this so-called "gambling agreement", which is simply unheard of!

However, to their surprise, one TV station readily agreed!

That's Nanguo Satellite TV!

In fact, when Nanguo Satellite TV first saw this so-called "gambling agreement", it also felt ridiculous, damn, when will it be your turn to make the rules of the game for small production companies?!

But calm down and think about it, this is simply a sure win, because the ratings calculation is accurate to 0.01, and the price increase standard in the "gambling agreement" is calculated by 0.1, you know, nationwide, the average ratings increase of 0.1 may be at least three or two places of improvement, I thought that there were millions more viewers per episode, and the increased advertising costs were incomparable, far more than the 50,000 more paid for a single episode!

And if the baseline is not reached, the original 800,000 percent discount for a single episode has become 640,000, and 6.4 million will be saved in 40 episodes, which greatly avoids the risk of buying films! The most important thing is that this baseline delineates the average ratings for that time period throughout the year, as long as you don't copy the bottom or count down, you still have to earn!

It's all good!

And if you think about it deeply, the producer dares to propose such a gambling agreement, which shows that it is very confident! This kind of self-confidence is also a spur and incentive for the producer and the main creative team of the TV series, and it is easier to produce high-quality dramas!

As the richest in the country and the most geographically located provincial satellite TV, Nanguo Satellite TV has a fairly average advertising revenue capacity and ratings market share, and has been struggling in the middle of secondary satellite TV, and it is not far from Capital Satellite TV, Donghai Satellite TV, Huangmang Satellite TV, Blue Sky Guard, and Hongli Satellite TV, the "five tigers of first-line satellite TV".

In a word, influence and status do not match the status of the rivers and lakes!

I always want to ask for new changes and forge ahead. And the breakthrough they chose was in the TV series, and the success of the last bid for "The Legend of the Martyrs" was a step.

That's why they love working with a producer with a pioneering and enterprising spirit, and they basically only think about it for one day and readily agree!

800,000 per episode to buy the first round of national exclusive broadcast rights, plus a "gambling agreement"!

The TV stations agreed, and "Little Bird Culture" and Jiang Zhipeng naturally couldn't have any more opinions, so the rest had to concentrate resources, reach a consensus, and work hard to improve the quality of the film.

But if you want to say that there are no hidden worries in your heart, it must be false.

For a provincial satellite TV, the average ratings of prime-time TV dramas throughout the year often represent a ratings habit, where is it so easy to reach and exceed? !

Alas, this Rausch "Chivalrous Master" studio is still too young and too unsafe to do things!