Chapter Eighty-Six: Complaining about Bitterness and Selling Misery
When Walter saw the news that the movie was blackened on TV, his face was furrowed, he was not frowning because the movie's reputation was blackened, but because many talk shows were able to explain all kinds of black materials about the movie so clearly, it was obvious that someone leaked secrets in it.
As for who the leaker is, he can't find out for a while, so he can only let Mike send someone to check it himself, after all, it is his business to promote the release of the movie, and now that the secret has been leaked, shouldn't he find it, does it have to be himself?
And Walter went to Lucas, the box office on the first day has been built, and now there is a mistake, which has affected the reputation of the movie, and naturally someone needs to stand up and refute those dark remarks, which is the best candidate is the film director Lucas.
On Wednesday, May 30, because the darkness did not spread due to time constraints, the box office momentum was quite good, with a single-day income of $3.2 million, and the box office popularity was obviously much smaller. Of course, even if it is small, this box office has already dominated the North American box office of the day.
It's just that on Thursday, limited by the darkness of a few talk shows last night, the movie's reputation declined, and the box office plummeted again, only $2.5 million, which shows that many viewers have resistance.
Fortunately, all the major newspapers in the United States on that day were bought off media public relations, except for a few tabloids who wanted to make a name for themselves, most of the newspapers collectively removed the black material of "American Style Painting" that was originally reprinted, and published an extremely sincere statement from film director Lucas, which was probably to the effect.
"I can't figure out why the movie I've worked so hard to make is being blacked out to deceive the audience? The theme of the movie is anti-Vietnam War, and I just want to use the life of Americans in the 60s to reveal what has happened to our good life since the Vietnam War.
As for the film switching city shooting, camera goofs, I want to say that there is no way to avoid this, no one can be perfect, our crew of actors has gone through hardships, I was going to shoot in Modesto-Mordesto, but unfortunately the local scene is no longer what it used to be, and there is no flavor of the 60s at all.
Later, I decided to shoot in San Rafael, but the ordeal did not stop, and the crew worked hard there, but because the filming disrupted the local order, the city of San Rafael conquered and expelled the entire cast and crew from the city. For this reason, after looking for many places to shoot but never ideal, the crew traveled to Sonoma - Sonoma, Concord - Concord and San Francisco - San Francisco, and other places, and finally went through some twists and turns before continuing filming in Petaluma - Park City.
This is why with the efforts of all our crew and crew, we have achieved a good result of 10 million US dollars at the box office on the first day, but now, it has been found that the results are untrue and deceived the masses. In this regard, I would like to ask you, we released in advance on May 28, with a box office of $5.32 million, and on May 29, there was a box office of $4.7 million.
But now, anti-Vietnam War movies like "American Painting" can be blackened, and I deeply doubt that some people who don't want us to oppose the Vietnam War are using their power to deliberately suppress us, and I know that my film has been treated unfairly, but I firmly believe that the general public will use their eyes to examine how the film is ......."
Selling bitterness is the best way Walter can think of, no matter which country it is, as long as it sells bitterness, it will cause a flood of public vanity, regardless of whether your movie is good or bad in the end, it will eventually restore the popularity of the movie.
This is very common in later generations, just like a certain big director in later generations, who repeatedly sold bitterness, threw the pot to radio and television, and finally used the content of the film that obviously did not match the movie promotion, which not only achieved gratifying popularity and attention, but also achieved excellent film results.
That's what Walter is doing now, since it has been blackened, if you refute it, it obviously doesn't help, the public is not a detective who gets to the bottom of it, they see your black material, once the reputation is not good, a vast majority of people will choose to give up.
Therefore, the best way is not to refute, but to shirk responsibility, and at the same time sell bitterness, the public who don't know the root cause will have sympathy and choose to understand for themselves, so as to discuss privately, and discuss the popularity of the movie between the positive and negative, and once there is popularity, there will naturally be more moviegoers.
Moreover, for the sake of truth this time, Walter also specially asked Lucas to say some ambiguous things to mislead the masses, after all, who doesn't want anti-Vietnam War films like "American Painting" to be popular now, naturally only the US government that is now retreating because of the Vietnam War, but still thinking about the war in his heart.
The masses are a very strange thing, and the masses of any country, once they feel that their country is divided, covering up the truth of the matter, and forcing the people to accept something, they will use their infinite fantasies to guess the conspiracy behind the matter.
To put it simply, Walter is going to bring a wave of conspiracy theories to the U.S. government, after all, this has always been a fantasy thing for many Americans.
As for why Lucas should be asked to complain, it's very simple, I'm afraid that no one can arouse the sympathy of others more than Lucas, a rookie director who has just become famous, right?
After all, when major newspapers publicized Lucas's deeds, they all formed him into an inspirational American Dream character, saying that he has been working hard, from an unknown young man, after some ups and downs, after coming into contact with the great director Spora, to the first contact with movies, the first time to write scripts, to the first time he was in charge of filming, and now he has become famous in movies......
People are sympathetic, especially after seeing an inspirational young director who was persecuted by the government and his work might be destroyed in the dark, many audiences who had given up or never appreciated it walked into the theater again.
As a result, on Friday, the film "American Painting" rebounded again, achieving a box office record of 3.2 million films, which could easily exceed $20 million in its opening weekend in North America.
For a while, many people in the industry who were ready to watch a good show were stunned again, so that many people began to contact Lucas privately to ask him if he had any plans for the next movie, after all, a director with a "money" path is very valued in this recession era.
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