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Tommy Coklein walked over to his desk and took out a box of cigars from a drawer and gave Link one, "Try it?"

"Thanks! my daughter won't like it!" Link refused.

Cockein was a little surprised: "You have a daughter? ”

"I didn't know I had a daughter until I was Christmas last year. Now she's with me!" Link said with a smile.

Cockeline lit the cigar and said, "You're a good father." I smoked at that time and avoided my children. And chew two pieces of gum before kissing them. ”

He slowly exhaled a puff of smoke and said, "You have so much wine, even if you could wipe out all the big casinos in Las Vegas." It may not be sold out. ”

"But it's better than a bottle that doesn't sell!" Link said, taking a sip of his coffee. "A little adds up. "He's really thinking about putting his wine on the wine list of all casino hotels.

Cockein said with a smirk, "But I don't know when your relationship with them became so good!" The Venetians, in particular, may not have paid a penny in dividends that year. Maybe two years.

Link laughed and said, "It's true that my relationship with them isn't very good right now. But I think I have a way to get them to want to restore their relationship with me. ”

Cockeline thought about it for a moment, and probably guessed Link's plan. He smiled and shook his head and said, "If you want to use gambling to get them to their knees, you'd better not do that." Before, you were just a simple gambler, but now you are not. You're a director of MGM, and you're already in our circle. If you still win their money like you used to, force them to agree. You're even going to get us MGM in trouble. ”

Link smiled and said, "Don't worry, I won't win them too much." Unless they refuse to see me. ”

"Okay. As long as they don't complain to MGM. Cockeline tucked the cigar between his fingers and gave Link a suggestion. "If you want to sell your wines, why do you try to find a marketing team?"

"There should be no marketing team dedicated to marketing wine. ”

"Maybe there's no specific single brand of wine. But there are definitely those that specialize in marketing wine. Bordeaux, Louva Valley, etc. Red wines that many people think are a brand, but in fact it is only a origin. Wines from those origins have a dedicated marketing team. As far as I know, wines from California's Central Valley, West Coast, and other regions have professional marketing teams abroad. ”

Link really didn't expect this, other wineries produce very little wine, and there is no need to hire a marketing team to work for him. But he was different. The production may be larger than the total production of a major producing area in some countries.

He thought for a moment and said, "Thank you for the reminder." I think I'll find a suitable marketing team. ”

"If you're looking for it, I think you can look for it in advance. I know a nice marketing team. Although they don't just do wine projects, they do wine marketing projects that are relatively successful. Coklein said, biting on his cigar. "If you're interested, I can give you the phone number of their leader. ”

"Of course. I'm interested!" Link's biggest weakness right now is that his connections are too narrow. And the Internet seems to allow the vast majority of people to know all the news without leaving their homes. But there is a lot of information on the Internet, and he may not be able to enter the right keywords to find the information he wants.

It's better for Tommy Cockline to be able to provide a phone number now than to look for it himself.

After he got the number, he put forward the last purpose of coming to Tommy Cockline this time: "Tommy, director Christopher Nolan plans to make a gambling film about Las Vegas. That needs to be filmed inside the casino. MGM Casino, can you find a place for them to shoot?"

"That Nolan who directed "Inception" and "Dunkirk"?"

"It's him. ”

Cockeline shook his head and said, "That won't work, Link. I can't give you this face. You know that filming is forbidden in casinos. ”

"That's not absolute, is it?" Link said after a moment's thought. "And there's a first time for everything!"

"It's impossible for us to stop any of the casino's halls for even an hour. And making a movie can't be done in a day or two. ”

"All they need is a big, empty gambling room. Of course, they also want to be able to photograph slot machines and gambling halls. ”

"No, no. That's absolutely not a no, we need to be responsible for the privacy of our guests. Cockeline insisted that he disagree.

Link thought for a moment and said, "I think you can make vague demands on the crew so that they can't expose the clear faces of the guests in the movie." And it only takes a few shots. ”

Questioning, Cockeline asked, "You seem to be very concerned about this movie." Did you invest in it?"

Link didn't hide it either: "They were going to make a movie about my months in Las Vegas. And I do have an investment in electric bells. ”

"I know!" Cockein seemed annoyed. "I don't think you told us the inside story of the deal!"

"I'm not that stupid. In fact, I just told them that MGM had to bet against the Atlantic City casino for some reason, but you guys approached me without a proper representative. And I asked them not to use the MGM name in the script. ”

"Nope. It has to be used!" said Cockein, after a moment's thought. "Even if they don't use it, other people will think about it. In that case, it is better to say it clearly. That would at least make MGM Hotels more famous. ”

"The reputation of the hotel is already resounding. ”

MGM has the highest number of rooms in the world. With more than 5,000 rooms, it is the most hotel in the world. And the Hollywood factor also makes MGM Hotel famous.

"I'm going to see the plot about our MGM to decide. Cocklain felt that Link's fight with the Greek gambling king could bring MGM's reputation one step closer. "I want the film to be kind to us at MGM. Only then will I be able to convince the other directors. ”

"Nolan once said that they would write the script as objectively as possible. I don't think there's something inexplicable going to come out of it. ”

"That's for the best!" Coklein nodded. "However, I had to read the script before I could decide. "If it's good to be objective, during the time when Link dominated the casino, MGM didn't seem to have anything to blame.

"OK, I'll have them come and talk to you about the specifics after the script is written. "At this time, if you can talk about Coklein, his purpose has been achieved.

Cockeline laughs and says, "If your movie is really going to be true, I'm looking forward to how you can convince other casinos to agree to your shooting." ”

"I'll try to be friendly with them. Link said with a wry smile.

In fact, the Nolan brothers did say that they wanted to shoot the interior of three of those casinos, especially the Venetian Casino. Because that's a high-[anti-harmony] tide plot in the movie. And MGM is of course the more important one, because the plot shaped by the movie reached its peak in MGM's shocking gamble.

So both casinos, Nolan Bros., want to get the real picture. Other casinos can be simulated using montages or other casino interiors, or even computer-generated graphics. But it would be nice if more casinos could agree to let them in and shoot it.

Then the problem is, his relationship with MGM is good, but with the Venetian, they can really only be described as enemies. If he had made his film, the Venetian would probably not have easily agreed to let the crew in anyway.

"Maybe you can go and gamble again. Maybe that will bring them to their knees. ”

Link certainly wouldn't be that stupid. If he still gambles, the casinos will inevitably be annoyed. He laughs and says, "Let's talk about the marketing team." The team you introduced, did they have any success stories? I'm talking about wine!"

Cockein saw him change the subject, and stopped joking with him, and his face became serious: "The head of that team is a friend of mine. His team has more than 20 years of successful marketing experience, including Sun City Real Estate in Las Vegas, some personal high-end brand fashion, and urban tourism in the East, including Long Island. They used to market Argentinian wines in the United States and had good results. In addition, the marketing of American blueberries in the European market is also a relatively good case. Now they are the most well-known independent marketing team in New York. ”

"Maybe I'll find a chance to talk to them. ”

Cockline nodded, "I was on that team for two years, too. So I have a certain understanding of marketing. If you want to develop a good marketing plan for a product or product, you must have enough product and market information, and you must do a lot of preparation. If you really need that kind of service, I suggest you go to them in advance. The more time they have, the better they will prepare. I guess that way they can come up with a better marketing plan for your wine. ”

Marketing is the establishment of a specialized discipline, which is not just as simple as sales, and it is not just advertising. The most advanced approach of marketing is to use the laws of the market to create a market for a specific commodity.

Although it is still a promotion in nature, the method is mainly advertising. It's just that ordinary advertising is to simply seize a market in an existing market. In addition to seizing a market, marketing should also create a market atmosphere and expand the entire market.

The wine market is huge, with an overall market of $250 billion. But there are more than 28,000 vineyards and many producers and sellers around the world who share the market. The competition is also fierce. Wine is a consumption with strong inertia, and it may not be easier to seize the market from other brands than to open up the market. Because the market size of wine is increasing at a high rate every year.

So if Link simply advertises, he may be able to grab some new or still getting started with wine lovers, but for some customers who are used to a certain wine, advertising doesn't make much sense. And those customers are high-end customers.

Some high-end wines are brands that have been formed over decades or even centuries, and have been deeply rooted in the hearts of the people. And he has the best grapes, of course, he will not be satisfied with just occupying the middle and low end of the market. The wine brand needs to be built with care, and he wants to build his red wine into a high-end brand, which is not enough just by advertising.

So he really needs a marketing team to do a long-term marketing plan for his brand.