Chapter Ninety-Eight: I Control the Future
In his previous life, Walter had a bad impression of following the trend of mainland films, not caring about the audience's feelings, all kinds of false publicity, and domestic films used the movie prices of imported films to fool the audience, and then quickly rolled up the money and left.
However, in this life, in the third week of the release of "American Painting", small theaters around the country continued to release the same type of movies, and a month after the release of "American Painting", except for the theaters directly or indirectly controlled by Disney, the United States did not allow those urban anti-Vietnam War films of the same type to be released for various reasons, but other movie theaters were showing these movies with a tolerant attitude, and even many theaters that were jealous of Disney's "American Painting" deliberately took this opportunity to compress "American Painting" , you still want the movie to continue to have an explosive box office a month after its release, which is obviously impossible.
Even in later generations, although the number of films scheduled by the movie theater chain has always been determined by the box office in the United States, you can't guess the other party's thoughts at all. What's more, at the beginning of the release of "American Style Painting", because of the hype in the early stage of the movie, almost all theaters in the United States gave a large number of films, and now it is of course very correct to reduce your film schedule.
If you look at it this way, it is indeed luck that the box office of "American Style Painting" can break 200 million. After hearing this, Roy nodded in agreement, and then continued: "I will urge Mike to continue to increase the promotion of the movie, and we must find a way to make the box office of the movie reach $200 million before the first round of screenings, after all, this is Disney's first time, and it must be done perfectly." ”
"Of course, but Uncle Roy, you don't have to worry, if you can achieve it, you will naturally have it, and if you can't reach it, you can't force it. Roy advised, and in his heart, of course, he hoped that the film would reach $200 million before the first round of screenings.
Of course, judging from the current situation that Disney can make money every time one more person goes to the movie to pay to watch a movie, if Disney really decides to promote it desperately, the box office of $200 million is still very promising.
Later American films also have a so-called summer schedule, that is, from the end of May every year, that is, around Memorial Day, to September 4 Labor Days - around Labor Day, it has a long time span, and it is the summer vacation, teenagers will go to the movies on vacation, and family reunions, so this is also the most important schedule for all film companies.
Now "American Style Painting" also has this kind of opportunity for a long schedule, of course, in terms of time, it will definitely not be as standardized as later generations, and it is expected that by the beginning of August, the popularity of the film will decline, and the whole United States will be down one after another except for the theaters controlled by Disney.
However, Walter believes that as long as it is not the reputation of the movie itself, there is a cliff-like decline, under the effective publicity cycle, with the movie being changed by Walter from the PG level of the original time and space - the counseling level, artificially relying on the relationship between operation and the film association, to G - the popularity of the public level suitable for all ages to watch, the movie should not be a problem under the post-operation to earn tens of millions of dollars at the box office every week. Having said that, this kind of behavior of relying on time to lengthen the screening schedule has also been widely adopted by later generations, after all, it is a good way to increase the box office.
In the original time and space, the summer schedule of American movies also appeared because of the very successful box office of "American Painting". When it relied on the production cost of 777,000 US dollars, it swept over 115 million US dollars at the North American box office, the film revenue was 92 times the shooting cost, and even the total rental of the video tapes was as high as 55.88 million US dollars.
Later, because of the success of "American Style Painting", the so-called summer blockbuster - "summer blockbuster" in later generations also came from this. Among them, Lucas and Coppola, two good friends, also fought for the box office explosion and the problem of profit control, which eventually affected the friendship between the two. However, in this life, Coppola, who had no chance to get involved in the filming of "American Painting", naturally could not compete with Lucas for the distribution of film profits, and Lucas, because of the appearance of Walter, had no chance to make his Lucasfilm one of the producers of "American Painting", and the box office dividend income was also worse than half.
As for Walter himself, it is obviously impossible to regret whether he has cheated other people's money. Again, there is no fairness in this world, either you exploit others, or others exploit you, and there is no reason to sympathize with any guy who is weaker than you, unless the other party can stand on an equal footing with you.
Roy didn't get the answer he expected, and his tone was a little lost, but he quickly changed and continued to ask Walter: "If you follow the plan you gave me, within ten years, Disney can really become what you say, become the top giant in Hollywood?"
The topic jumped quickly, and Walter was not ready for a while, but soon, he realized what Roy meant. His so-called "own plan" is nothing more than the grand blueprint for Disney's development that he recommended himself to Roy at that time.
For this plan, Walter is confident, so he said with great certainty: "It will definitely be possible, as long as I follow my steps, Disney will definitely make Disney a top giant in Hollywood." ”
"Why?"
"It's very simple, I have the future, and I see everything about the future. ”
"Hah!" Roy opened his mouth and laughed, then looked at Walter and said, "Walter, you know what? This joke of yours is not funny at all. ”
"Maybe you take it as a joke, but I'm not joking, as long as I take control of Disney, my plan can come true, believe me, Uncle Roy, hasn't "American Painting" already validated my vision?" Roy replied sincerely.
"But it's just a movie?"
"What if there is another movie that has a box office of over 100 million?"
"Is there another one?" are you sure?" Roy asked in amazement.
"Of course, I'm pretty sure. ”
"If there is, I'll definitely put you on the board. ”
"We'll see!"
"Don't be so confident, take a look at this before you decide. Seeing Walter's abundant confidence, Roy interrupted and took a document from the desk drawer for Walter to see.
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