Chapter 011 The Crazy New Newspaper
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For Capital News, this Friday in October is destined to be a day that will be written into the history of the newspaper.
Maybe I realized something, everyone came early in the morning. Even Li Haiyang, the editor-in-chief who is usually the laziest and likes to step on the second hand, came half an hour earlier than usual.
Gathered in front of the glass window in the office area, he looked at the two newspaper delivery vehicles of the distribution department with different expressions, and his mood was a little nervous.
After all, for a freshman tabloid with a circulation of less than 50,000 copies in a single issue, it is undoubtedly a very crazy move to spend a total of more than 100,000 yuan to buy an original novel by a writer who has not yet passed the market test to serialize, including the author's remuneration plus taxes.
Although everyone has already seen the beginning of this novel, it can be said that it is quite amazing.
But so what? In the end, it is the market that will test success or failure, and the taste of the masses is undoubtedly the most difficult to control. In this industry, it is never new for a column that is unanimously favored by all editors to end up being scolded bloody.
Based on this situation, the routine morning meeting was a little boring, and everyone was a little distracted.
After a few simple assignments, Gu Weiyuan stood up, rubbed his hands, and high-fived and encouraged: "Cheer up! Today we are a battle! Believe in my vision, believe in the vision of all of us! We will definitely succeed immediately......
"Mr. Gu, reader hotline!"
Gu Weiyuan perked up and waved his hand, "Quick, turn on the hands-free, take it in!"
After a while, all the editors and heads of departments in the conference room gathered next to the telephone.
"Hey, hello, this is Capital News. Excuse me, is there anything I can do to help?"
Where did the little girl who was the operator encounter such a battle, all the leaders of the newspaper looked at her with fierce eyes, and took a few deep breaths before she finished the sentence with a trill.
"What's going on with your "Pingxia Movie"?!" There was an old gentleman on the other side of the phone, and his tone was very bad and a little impatient.
The little girl's face changed, and she subconsciously set her eyes on Gu Weiyuan. All the onlookers around also heard that something seemed to be wrong, and their hearts suddenly lifted, their faces were very solemn, and they all looked at Gu Weiyuan.
Gu Weiyuan frowned tightly and motioned for the little girl to continue.
"Hello sir, is there something wrong?"
"Of course there is a problem! I said that you don't know how to make a newspaper, it's just nonsense! Make an international joke!" The other party's wording became more and more harsh.
I thought that "martial arts novels" as a new thing might make some readers uncomfortable, but I didn't expect it to provoke people like this!
"Sir, could you please be specific?" Receiving further instructions from Gu Weiyuan, the little girl asked stubbornly.
Next, based on past experience, she is ready to deal with the reader's outburst!
"A novel as good-looking as "Ping's Tracer Film" has only been put on a wedge, and there is not a word in the text! I said that you are like words? Do you do this, are you responsible for the majority of readers?!"
Yes?!
Nani?!
Whoosh?!
This plot reversal made everyone around the telephone dumbfounded and looked at each other.
I listened to the old gentleman on the phone who continued to chatter and relentlessly: "Tell your boss, don't engage in those who don't have it, and give all the layout to "Pingxia Film...... If I can do that, I will organize all our teachers and all my students to buy ......."
And like a signal, the old gentleman's phone set off a hotline frenzy, and the three hotline phones were not idle all morning.
Even later, Gu Weiyuan made a quick decision and took two new parts, and the leaders of several departments personally went into battle to answer and reply to calls from enthusiastic readers.
The content of all the hotlines, without exception, is about "Ping's Trace".
Most of them are words of encouragement and praise, which are very inspiring, and you can also hear the excitement of the readers, so although several department leaders, including Gu Weiyuan, were busy sweating and dry in front of the phone, the mood was the same as drinking iced sour plum soup on dog days, which was called a hearty and refreshing.
However, there are also some contents that are quite strange and speechless:
"It's all thanks to your newspapers, I just had a fight with my office colleagues! He didn't say that Xie Tianhua was amazing, I think it's better to extinguish the Ming Dynasty, and you ...... evaluate it."
"I don't think the little girl Yunlei should go to the Zhang family for revenge when she grows up, Zhang Zongzhou wants to save her grandfather, but her grandfather himself doesn't appreciate it...... But before his grandfather died, he forced her to swear a poisonous oath, and she also promised her grandfather, and it didn't seem right not to report it! Is it better to report it or not? Oh, I don't want to! You should give me an accurate answer, or I will go to the rooftop......
In just one morning, we received the number of hotline calls that we could not receive in the past two months, although we were so tired that we were sweating profusely and having a dry mouth from top to bottom, but everyone was in good spirits, as if we had beaten chicken blood.
What does this mean, it shows that the readers' feedback of "Ping's Tracer Film", that is, word of mouth, is excellent!
Good word-of-mouth is equivalent to having good reader stickiness, and with reader stickiness, even if the sales volume is not significantly increased for the time being, there can be a considerable amount of room for improvement in the follow-up promotion of Guò!
And this is only when "Ping's Tracer Film" only published a wedge, and the text did not cover a word!
I have to say, it's been quite a fantastic start!
And just when the peak period of the hotline came to an end temporarily, everyone was in high spirits and gathered together to pull the lunch box lively, a staff member of the distribution department broke in sweating profusely, and began to shout from a distance, "Mr. Gu, good news, good news! Today's 50,000 copies have all been sold out so far!"
"What! sold out so early?"
Gu Weiyuan almost choked on a piece of fat, raised his arm and looked at his watch: "It's only less than half past one in the afternoon, are you sure you are not mistaken?"
Everyone else stopped to eat, all in unison.
Everyone is not quite convinced of this situation, because although the newspaper claims to have a circulation of 50,000 copies in a single issue, in fact, since its establishment more than a year ago, only two issues have sold out 50,000 copies.
Other times, according to the survey results, except for Friday, because there is a three-day sales period, which is slightly more, there can be an average sales of almost 467,000, and the average sales volume of each issue on Monday and Wednesday is only 45,000, and this is still based on the sales of a full two days.
Therefore, a considerable number of newsstands often accumulate a small part of the last and cannot be sold, so they have no choice but to use it as a shopping partner, or simply dispose of waste paper.
It is precisely because of the unsatisfactory sales situation that the major newspaper kiosks have kept the purchase price very low, and each newspaper is five cents to a dime lower than that of a newspaper of the same level. Not to mention, at the end of the year, you have to get a lot of year-end feedback and thanksgiving gift packages!
So I heard that it has only been half a day, and all 50,000 copies have been sold out, and no one from top to bottom dares to believe it!
"It's true!"
Before the employees of the distribution department could squeak, the employees of the marketing department, who were also running out of breath, rushed to answer.
Just when everyone was shocked by this news, the employee of the marketing department finally added a sentence in shock, "Not only that, but up to now, 21 newsstands have called to ask if there are any newspapers, and strongly ask for double subscription in the next issue!"
Poof.
Someone was directly shocked by this extremely crazy news and squatted on the ground.