Chapter 150: The Critics' Turmoil

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Back in the United States, after settling Natasha and Jean Reno, Walter went to Disney, found Robert, and asked about the progress of the promotion.

The first clip trailer of "Enter the Dragon" has been released, after all, it is an advertisement inserted on the scene of "The Tonight Show", and there are a lot of people who have seen it, and this is a film that has proven itself at the West Berlin International Film Festival in Europe, plus Bruce Lee's film shooting with Hollywood's commercial plot as the standard this time, for various reasons, it has naturally attracted a lot of attention.

It's just that the news fed back from the movie has a polarizing trend, and some people love movie trailers and praise the unforgettable kung fu charm of the movie clip.

There are also those who don't like it, extremely criticizing the movie trailer for being simple and rude, and the content in it is not suitable for children and children, and some people even directly question how a movie with Asian Americans as the protagonist can be advertised on a talk show in the prime of the United States.

Basically, according to the final survey, most of the people who love it are young people in their twenties, and they are very yearning for Bruce Lee's actions in movie trailers.

It is said that after "Enter the Dragon" won in Berlin, the fame spread to the United States, in conjunction with the "Tonight Show" advertisement. There are many video stores in the United States that are looked down upon by guys who didn't buy video tapes because they were out of stock for Bruce Lee's first few movies.

And those who don't like it, but extremely demean the film, according to the marketing department, most of them are critics. I'm afraid that for them, seeing the yellow race so popular in the United States, their hearts are very unbalanced, just like the brainless fans and brainless blacks of later generations, they don't take the quality of the works seriously at all, but they are just bought or discriminated against by region, and they are extremely stopped.

If you think about it, it's not surprising that people have this kind of reaction, even because of the brainwashing education of young people. But for celebrities, what young people really love is that the other party is heinous, and a bunch of brain-dead fans will not be afraid to wash the floor for them, everywhere.

So, unlike critics with some other purpose, most of the comments they made were positive expectations for the film, which was a relief to the Disney people who had signed an unequal deal with Walter in the first place.

It's just that those critics' film reviews ultimately represent the mainstream of public opinion, and they are published in newspapers and media, constantly with a crooked rhythm, and it is also very troublesome. This thing is like being swiped on the Internet before it is released in later generations, maliciously reducing the reputation of the movie, and affecting the box office pre-sale, which is very powerful, if Walter doesn't want to make up for it, the final result is that many viewers who have not seen the movie will completely cancel their plans to watch the movie even if the movie is released.

This is really a problem, it seems that Bruce Lee's Asian appearance still makes some people dissatisfied...... Walter, who learned about the situation facing "Enter the Dragon", muttered to himself, he had a bunch of newspapers with unfavorable reviews prepared by Molly on his desk, and hurriedly flipped through a few sheets, none of which were very favorable reviews.

"We would love to know that Disney has tasted the sweetness of live-action movies since filming "American Painting", and it is very partial to movies with small investment and big returns, but it is obvious that this trailer is full of a failed action movie atmosphere, especially the other party also asked Bruce Lee to direct, I don't know if the guy who can only do this kind of martial arts kung fu can really use a camera?" said a well-known film critic in the Los Angeles Times.

Of course, there are also people who conduct serious analysis, but this kind of serious analysis is even more of a headache for Walter, because the critics who obviously write serious analysis do not sit on their own ass.

For example, a report in The Hollywood Reporter wrote: "Obviously, Disney has shown signs of its own rise in live-action films, and continues to focus on discovering new directors, as we all know, the quality of a movie depends largely on the director's directing ability." However, in this "Enter the Dragon" trailer, most of what I saw was Bruce Lee's interpretation of his oriental fantasy, in which Asian kung fu can easily hit everything, which seems to me to be a new feeling, but I don't know if the audience can accept this transformation. ”

In this report, the critic's tone seems to be normal, and he tells what happened impartially, but as long as you look carefully, you can see that it is a trap to mislead the audience, which is obviously to provoke these audiences to despise the films directed by Asians, so that they will no longer watch the movie.

In this regard, Walter can only explain that the identity of Asian Americans is a thorn in the side of some critics, after all, racial discrimination is common everywhere.

Fortunately, there are still very few of these guys who make clear comments, and most of the film critics have not spoken out, maybe they are maintaining objectivity, or maybe they just want to make a good review fee from the film company after the movie is released. In short, the comment incident is not big, but it is not small either, and we must find a way to solve it.

Thinking of this, Walter picked up the phone on his desk, dialed the number of Mike's office, and after a polite greeting, Walter asked, "Mike, how are you going to deal with this matter?"

"I've seen film critics who have written reviews, and most of them are hard-nosed, and it's very impossible to get them to cover it up with a different report. As for the solution, I plan to spend money to find other well-known film critics and write good reviews to temporarily reverse public opinion, and strive to stabilize the movie's reputation at the level before the movie is released. Mike said so, the plan is conservative, but it is also very effective, Walter felt that after being swiped by the opponent in later generations, he hurriedly found a water army to make up for it on the Internet, but unlike later generations, Mike did not deliberately find someone to find those film critics.

"Yes, your proposal is worth trying. Walter nodded and said, "However, haven't you thought that we can use these film critics to create a publicity that is not weaker than the success of "American Painting"?"

"What do you think?"

On the other end of the phone, Mike said in a puzzled tone, he has been doing publicity and distribution for many years, and he is actually very familiar with these routines, and he has not thought of any other way to make up for the impact of these public opinion kidnappers on the publicity of the movie. It's just that with the last collaboration of "American Style Painting", he didn't dare to be small Walter, because he knew that Walter often had unexpected ideas.