By the time the premiere ended, it was already about ten o'clock in the evening, and after the premiere, it was also the time when "American Painting" was simultaneously released in theaters across the United States. People who had already gone through the anti-Vietnam War hype in May also crowded into the screening of "American Style Painting" at this time.

As for being able to arrange simultaneous premieres in theaters across the United States, this is also thanks to the hype of the anti-Vietnam War in May, which makes most theaters very optimistic about this movie, especially its surprising only one round of screenings today.

In fact, it is better to say that it is a public screening, but it is just an advance of the movie, Walter and Disney played a trick in this matter, they directly scheduled the premiere and public screening of the movie to one day, and it was released at ten o'clock tonight, not that it is equivalent to an early screening day tomorrow.

Originally, according to Disney's intentions, it was planned to premiere yesterday and officially land during the day today, but it was rejected by Walter. After all, there must be a lot of people in the United States to pay tribute today, and if it is broadcast during the day, it will definitely cause the daytime release, the audience who goes to see the movie is scarce, and the box office is naturally not good, which is undoubtedly not the result that Walter wants.

What Walter wants is that at the beginning of the movie, there must be a kind of movie theaters in the United States that are not said to be full, after all, it will not be shown, but at least the big theaters must be full, and the small theaters have about half of the occupancy rate, so he will be given up during the day, and even can only choose the night, so that he can only play a language game.

There is a reason for this, although the movie has done enough hype, but on the day of May 28, it is not a good day at all, because it is a Monday.

As we all know, whether the movie is successful or not, the box office is very important, after all, even if there is no word of mouth, but the excellent box office can still cover it all, and if you want a good box office, you undoubtedly need more audiences to enter the venue to watch, but during weekdays, there are obviously not too many people watching the movie.

Therefore, with the development of movies, many movies in North America later liked to premiere on Thursdays and Fridays to warm up, and then release them on weekends, in order to hope that more people would come to watch movies on their free holidays. It is precisely in this way that the later Celestial Dynasty gave birth to some Spring Festival files and National Day files during the development week, after all, most of those who have jobs will not put down their work and take time to watch movies.

Therefore, this time is also a challenge for "American Style Painting". Although I know that choosing today is not a good day, but it is really this day, which is too appropriate to the theme of the movie, and it is the day that is most likely to attract audiences to come and watch the movie.

Convinced that with the previous hype marketing on such a holiday, there would be many Americans who would rather change their schedule of the day than go to the theater for a sneak peek, so it was finally set on this day, even if it was only one round of screenings.

Back at the villa, Walter did not immediately have the most in-depth communication with Basinger, but plunged into his study, poured a cup of coffee on the desk, and waited for the landline phone to ring.

Walter knew that the phone would ring at some point, giving him the effect of the first simultaneous release of the movie in the United States.

The wall clock on the wall was ticking, and after Walter had already drunk his third cup of coffee, the landline phone of "Jingle Bell" rang, and Walter immediately picked up the phone to answer it.

"Hello, who?"

"Walter, it's me, Mike. ”

"How's it going? How is the first release today?" After all, it was the first time to make a movie, no matter how calm Walter was, he couldn't hide the excitement in his heart at this time, and hurriedly asked.

"Don't worry, don't get excited, it's fine. Mike obviously felt Walter's excitement on the other side of the phone, which made him relieved, and then paused and said: "According to our feedback from major theaters, the lowest movie theater attendance rate in small places is about 60%, and many movie theaters in big cities are full, obviously our early publicity was successful." ”

"Well, that's all, what about the box office on the first day of the movie?"

"I'm sorry, listen to me, the preliminary box office statistics are $5.4 million, and the exact number will not differ by $200,000. Mike said excitedly, and he could hear the surprise in his tone, after all, tonight alone, the movie will pay for itself, although this is the result of them sending people to call one by one to inquire about the ticket sales, but the error should not be too big.

"Thank you, I hope you have a good dream. Walter hung up the phone with a smile, but said secretly in his heart, not only a good dream, I'm afraid you won't be able to sleep tonight.

Hearing the figure of $5.4 million, Walter really breathed a sigh of relief, it stands to reason that the total box office of the movie on the first day must be much higher than that of ordinary movies, after all, this movie has long been known to the United States, so this movie is equivalent to a TV show that has long been promoted, tempting many audiences who have long stopped coming to the cinema to watch movies and choose to stay at home to watch TV, and the box office will naturally be much higher than ordinary movies when they come to the theater to watch the movie again.

In addition, theaters across the United States deliberately schedule films at this point in time, and many American people pay tribute to their relatives during the holiday of Memorial Day, most of them are because of the early publicity, so that their whole family watches the movie together, which is a great blessing in itself, so it is only equivalent to an early screening, and it will definitely blow up at the box office.

But this is just one night, and it is obviously impossible to have this kind of result again. After today's daytime, most people have to work and go to school, and if they don't watch movies, the box office will definitely plummet, and it can't be ruled out that some theaters have fewer films. Therefore, the box office of tomorrow's weekday will shrink to a great extent, and it is very likely that it will only be about half, and it can be estimated that the total box office tomorrow will not exceed this number at most.

Of course, even if it is less than half in the future, the total box office of that day will be about 2 million dollars!

If this momentum can be sustained, as long as it does not plummet, Walter is almost certain that the box office of the movie may be more than $20 million in the opening weekend!

Based on this calculation, even if the later trend is extremely poor, the North American box office of "American Painting" this year is unpredictable. Of course, in any case, after tonight, "American Painting" will not lose money, and even for every additional person who watches the movie, he can earn an extra income.

Moreover, if the popularity of "American Style Painting" can be guaranteed to continue in the next few months, and the film will be made in theaters, it will not be generally wonderful. By the way, there are also videotapes, and at this time, as long as the box office of the movie is good, the sales profit of the videotape will not be low, so we have to hurry up and urge the board of directors to start preparing.

However, how to ensure that the popularity of "American Style Painting" does not decrease?

ps: The author's new book, everyone feels that the book is good, you must remember to collect it, and vote for it!