In the early 70s, the promotion of movies was not as varied as later generations, after all, with the popularization of television, the number of moviegoers continued to decrease, so that various film companies were reducing the amount of production, resulting in a continuous decrease in the output of film sources, production costs are also decreasing, and the cost of natural publicity and distribution is also much less.

For more than 10,000 theaters throughout North America, when the first round of screenings is over, the potential of the film can be seen.

Of course, as for what is the potential of the movie, it is naturally how the box office of the movie is, after all, on the one hand, it is limited by the decrease in the number of moviegoers, and the box office of many movies at this time is not as good as some movies in the fifties and sixties.

On the other hand, there is a problem that cannot be avoided in any film and television literature, and that is the rampant piracy.

Walter originally expected that according to the potential of "American Painting", the box office of the movie should be infinitely close in the third week, and even directly break 100 million, but the pirated video tapes that were circulating everywhere outside slapped him in the face, which caught him off guard, and even doubted whether his movie would break 100 million in the first month, and at the same time expressed his surprise that there were so many pirated copies in the United States.

In fact, although the United States attached great importance to the crackdown on piracy and the copyright protection of works in later generations, it was almost difficult for piracy to flow out on a large scale, effectively protecting the interests of the original work.

However, at this time, although the United States was also cracking down on piracy, and even the "Copyright Act" had played a significant role in the genuine edition since its inception in 1790 and its revision again in 1909, it was obvious that with the development of the times, the piracy of literary works in the United States was gradually maturing at this time, but it was still in the stage of exploration to crack down on film and television piracy.

Even now, the 1976 revised "Copyright Law" has not yet been promulgated, and many pirates can take advantage of various legal loopholes to evade sanctions, which has directly damaged the profits of those hot films.

Limited by the technical problems at this time, after the third week, a lot of low-cost pirated videos were revealed on the market, which suddenly led to a decrease in the number of officials by about 20%.

After all, now that the economy is in the Great Depression, many people's lives can only maintain their own food and clothing, as for watching the movie once, unless the movie is very good, it will naturally not be after watching it, and then waste more money to go to the theater to swipe tickets, at this time the spring of pirates will come.

Piracy of "American Painting" began to spread on June 12, and it is said that any store on the street that rents and sells video tapes can find a movie video from the owner's hidden backstage, and the price of a video tape is only five dollars, and it is cheaper to rent it out and take it home.

Walter was very annoyed when he knew about this, but he also knew that there was no way to do it, piracy could not be cracked down at any time, not to mention that the relevant laws in the United States were still missing, fortunately the Internet has not yet appeared, otherwise the future mainland films have just been released, and the piracy will be overwhelming, I am afraid that it will make him cry.

When the movie is popular, there will be a phenomenon of piracy, except that the publicity and hype of the original "Godfather" in the early stage of the movie is not as good as "American Style Painting", which led to the box office being worse than "American Style Painting" in the first weekend, if it is according to normal logic, it should have a box office performance of more than 100 million yuan in the first round of release.

It's just that very small people, with the piracy appearing too quickly, no matter how good the quality of your movie is, you will have to lose a lot, not to mention the current "American Style Painting".

In this regard, Walter can only hope for the public's conscience, and on the other hand, he will continue to let the public relations media use all their efforts to hype up the theme of "anti-Vietnam War", and mention some of the dangers of piracy, hoping that everyone will go to the theater to support the movie and so on.

On the other hand, it is suggested to Disney to step up the production and distribution of their own genuine audio tapes in advance, since some people are not willing to go to the theater to watch the movie, and prefer to rent and sell video tapes, it is better to let the genuine audio tapes flow into the market in advance, although it may affect the box office, but this part of the profits cannot be lost to those hateful pirates.

"Fortunately, the effect of the crackdown on piracy in North America in the future is unprecedented, and I really hope that day will be introduced as soon as possible, otherwise, with the blessing of piracy, even if I want to create a more powerful commercial film, I will suffer greatly. ”

In the office, after receiving an affirmative reply from Disney's senior management that the production of the video of "American Painting" would be carried out in advance, Walter leaned on the table and sighed, he had already reminded him that unless Disney had deep pockets and was willing to give money to pirates to make money, it would be time for them to wake up.

Ding!Ding!Ding......

The landline phone on the table rang suddenly, and he answered the phone casually, slightly surprised, because the other party was Robert who he had placed in Hong Kong, and he actually called at this time, frowning, and then Walter thought carefully, could it be that "Enter the Dragon" was filmed?

"Boss, Enter the Dragon has been filmed, and Bruce is doing his own post-editing......"

As soon as Robert spoke, Walter smiled, and sure enough, this other trump card in his heart was finally coming to an end.

"Are you all right? After I left, during the shoot, Bruce didn't embarrass you anymore, right?" Vought asked rhetorically.

"It's just a few minor frictions, and as you command, as long as it's not against the rules, we're all humbling Bruce and doing everything he wants. ”

"Good. ”

"Also, since we continued to intensify our inspections of movie props, the crew has rarely lost anything since then, and according to Allen's calculations, that alone has saved the crew about $20,000 in unnecessary expenses...... Later in the statistics, I believe Disney will soon receive. ”

"Okay, thank you. By the way, how is Bruce's health lately? Is there anything unusual?" Suddenly, Walter thought of some things in the afterlife, and asked sideways, remembering Bruce Lee's sudden death, but this was this time, and he didn't want him to have an accident before the movie ended.

"It's good, but he's very short-tempered, and if it weren't for Redmond's dissuasion, he'd always do something unreasonable. On the phone, Robert's voice of gritting teeth was very obvious, and it was obvious that Bruce Lee made him feel very bad.

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