Chapter 477: Prelude
After the special program of "The Masked Singer" was broadcast, the popularity and reputation increased suddenly. Pen ~ fun ~ pavilion www.biquge.info
was originally in a suppressed situation, but it was reversed all of a sudden.
Although it does not have an advantage, in the current situation, "Dancing Miracles" does not see any advantages.
What's more critical is that everyone's discussion of "The Masked Singer" is all about the content.
And "Dancing Miracles", the biggest gimmick is still the two superstars!
This comparison shows the gap.
Compare them to each other, who is more exciting?
It's definitely "The Masked Singer"!
And this kind of program with a strong competitive nature and decryption nature brings people a sense of expectation that is far stronger than "Dancing Miracles"!
"The 6 used by the variety channel!"
A lot of people sighed.
You can not like the content of the show.
But no one dares to deny this propaganda tactic.
Not to mention the funding, just this kind of castrated version of the program is like a textbook, and it is estimated that many people will imitate it in the future.
There is no denying that this show must be from Ye Qing's handwriting.
Haven't you seen that now the promotional songs of TV dramas have become the standard for the promotion of big-budget TV dramas?
The same recipe, different tastes, this method has been verified in front of Ci Qin, and the audience is very convinced.
"I now kind of believe in the 70 million funding, which is definitely not an exaggeration. ”
"Just the equipment, the stage, the guests, and the singers on stage, how much does it cost for each issue!"
The ratings for the advance version are out.
Because it was broadcast on Wednesday and the attention was not enough, it was not high, only 1.51%.
The increase in ratings is mostly in the second half.
That is, after the broadcast, the audience only increased a little bit.
arrived at a few scenes of Li Qiqi's PK, and it was a breaking point in the ratings.
In my heart, this rating is a bit low.
When the ratings come out, some people are still laughing, the masked singer, that's it.
But what happened next was unexpected.
The ratings for the "The Masked Singer" special were not high.
But on the Internet, it's really popular!
On the second day alone, the video click-through rate directly exceeded 10 million.
The split PK video has been spread like crazy on every social networking site.
"How can they be so popular? These people don't sing very well!" someone wondered.
The Masked Singer special program, almost none of the above guests are professional singers.
Although they are all stars, none of their main professions are singing.
Although his singing skills have reached the point of a professional singer, he is still inferior to other singers who rely on singing to eat.
However, no matter what others say, this show is popular for no reason.
Finally, an industry analyst said: "Can't you see it? This focuses on the mask, which makes people guess who is singing under the mask, which is the biggest attraction in itself." And their singing skills are really not weak, they are all carefully selected, and they can reach the level of ordinary professional singers, and it is not surprising that they can become popular. ”
"This reason is not enough, if they invite them all to become popular, then professional singers are coming, isn't it even more popular?"
"So this is just a special program, the official program, is the arena of singing skills!"
At this point in the analysis, people who understand have already figured it out, and some people understand something although they are in the clouds.
That's "The Masked Singer", it's really going to be popular!
……
"It's only 1.51% of the ratings, and now the variety channel is planted!"
CCTV set, the people in the "Dancing Miracle" column group were all smiling when they saw the ratings.
In their opinion, the special program of "The Masked Singer" is no different from the early broadcast of "The Masked Singer".
Since it's all just this rating, what else is there to fear?
From the ratings to the big is indeed this idea.
However, Fang Zhijun felt that something was wrong, and he faintly felt a little unsteady in his heart.
Sure enough, when the video of "The Masked PK Show" was in full bloom on the Internet, he knew where this feeling came from in his heart.
The topicality of this show is so powerful!
Even if it's two superstars, they can't be suppressed!
"What the hell is this......" Fang Zhijun looked at Weibo, picked it up with his hand, but couldn't smash it.
"What a wicked sect!"
He squeezed his fist hard, feeling a little weak.
At this point, it seems, there is no other way.
It's only been two days since it was officially broadcast, what else can they come up with?
Some time ago, he still had time to invite superstars.
But now, what can I do in two days?
He really didn't expect this situation.
The blessing of the two superstars was simply a yellow robe, and the situation of one side down at that time, and the time was so close, he couldn't think of any other way for Ye Qing to do.
However, the facts are here, Ye Qing has really turned over!
Judging from the time when this special program appeared, this program was simply prepared.
In such a short period of time, Ye Qing can find a masked singer and record a show?
This is obviously impossible.
If you don't have enough time, even if you have time to record, what about editing?
Such a well-edited and produced production is definitely not rushed out.
Fortunately, the popularity of the two shows now can't tell the winner or loser, at most they are evenly matched.
Everything, just use the ratings to speak!
……
"Boss, you're really expecting things!" Xiang Qianqian called and slapped a sycophant.
Two days ago, he also felt that the show was a little dangerous.
Even if the special program is recorded in advance, I am afraid that there is no way to compete with the two superstars.
Who knows the effect of the special, unexpected.
With the current expectations of the audience, to be honest, he can't find a reason why the ratings will hit the street.
"It's not that things are like gods, but that you should have made some preparations!" Ye Qing ignored the moving horse, but said: "The show is about to start broadcasting, remember to strike while the iron is hot, this episode of the show focuses on using Li Qiqi's name to promote, and there is one day left, so I want to pull more heat." ”
At this critical time, there is no time to waste.
"Got the boss. Moving forward, he hung up the phone happily.
Bai Zhi, who was sitting opposite Ye Qing, saw him hang up the phone, and then said: "This special program is a little too risky, if the audience doesn't like the content, it will inevitably affect the ratings of the official program." ”
It is rare to use the content of the official program directly for special programs, and most of them do other programs with guests.
Although appropriately revealing the content of the program can enhance the audience's sense of expectation, there are risks associated with this approach.
Ye Qing smiled.
The risks are there.
But confidence is greater.
If this show can't attract an audience, then what's the point of him working so hard?
(To be continued.) )