Chapter 40: The Spirit of the Bright Sword

The domestic environment has always been said to change, the layman looks at the lively, the insider looks at the doorway, the world changes too fast, and if you don't pay attention to it, it will make people scratch your head.

A few decades ago, who would have thought that the reform and opening up, all kinds of novelties poured into people's lives, and gradually people knew and accepted them, during this period the most commendable thing is the legend about wealth, who quit the iron rice bowl and went to the sea to do business to earn a lot of money, or who went to the north to resell grain to earn a lot of money.

It's just that what people don't understand is, when did a software seller make such a big fanfare? This is a new thing? But antivirus software has appeared in China since the Internet appeared, and who has ever seen an antivirus software advertised on TV all day long?

In fact, it is precisely because neither Baidu nor Tencent seems to have advertised on TV with great fanfare. But now it's clear that TV is a sea of antivirus software battles.

And this source is caused by the safety of mortals, a bold advertising slogan set off the beginning of the struggle in the software industry, causing people in the IT circle to sigh, when will we make software and make health care products as messy?

"At present, Ruixing is also placing advertisements on a large scale, mainly focusing on Shangxing Satellite TV, Jiang Min is making a big splash in newspapers in Yanjing, and the momentum is incomparable, as for Jinshan, there is not much action, but some small antivirus software companies are also a little ready to move......

Lin Fan listened carefully to Xu Sheng's return in the office, nodding from time to time. "This is a bit of a taste of the princes fighting for hegemony during the Warring States Period, what is Ruixing and Jiang Min?

Xu Sheng's brows were already furrowed, "Mr. Lin, when are you still in the mood to joke?"

Lin Fan stood up, patted Xu Sheng's shoulder, and let his henchman sit on the chair, "Now that we have a bargain, don't we allow others to resist? Who is not a human spirit in business, we can't just allow us to advertise and not allow others to fight, right?"

"Mr. Lin, I understand, but we also have to solve the problem, this is equivalent to the domestic anti-virus field to our encirclement, the popularity of other products is an inherent advantage, once the publicity is increased, it will definitely be more attractive to users. Xu Sheng clenched his fists and looked eager, "If we are not careful, we will be completely drowned in the sea of advertising." ”

"Lao Xu, have you watched the recent CCTV hit Bright Sword TV series?" Lin Fan suddenly changed the topic, and seeing that Xu Sheng was stunned, Lin Fan said to himself: "I especially like what Li Yunlong said in it, when you meet the enemy, you will show your sword, a real swordsman, when you meet your opponent in a narrow way, no matter how strong the opponent is, no matter how strong the opponent is, even if the opponent is the number one swordsman in the world, knowing that he is invincible, he must show his sword."

In a word, the brave wins when they meet on a narrow road!"

Lin Fan looked at Xu Sheng, "Old Xu, do you understand what I mean?"

"Draw your sword and fight?"

"Exactly, anyway, if we want to rise, we must step on other companies, this battle is inevitable, so what are you afraid of?

Xu Sheng's face was flushed, and the apprehension in his heart seemed to be gone for a while, and now he only had endless battle clothes in his heart, what about the three giants? He didn't expect that Lin Fan, who was peaceful and easy-going, would be able to say such domineering and iron-blooded words, could this be the true face of the boss?

Lin Fan smiled kindly, "Besides, we don't have no chance of winning." ”

"Oh?" Xu Sheng was really surprised.

"The reason why our company can quickly gain a foothold, one of the most important reasons is not more than the word free, other software let it come out in all kinds of tricks, and can not learn the essence, payment is their only way to make money, so in the end it will only draw a tiger and not an anti-dog. Lin Fan looked like a pearl of wisdom in his hand, "Besides, the example of brain platinum is in front of you, let the slander outside be like a tide, let the advertisements fly all over the sky, who can shake its sales, consumers' eyes are bright." ”

I don't know if Lin Fan persuaded Xu Sheng, or if his indifferent attitude infected Xu Sheng, Xu Sheng smiled in surprise, "It's that I got into the horns, and I only saw the other party's strengths but forgot my own advantages." The words were clearly full of apprehension.

"You are in this mountain, and you don't know where to go. Lin Fan smiled, "Is there any recent user data for mortal security?"

"Look at my brain. Xu Sheng patted his head and handed Lin Fan a folder he was carrying, "I was about to report to you." ”

While Lin Fan was reading the document, Xu Sheng also began to introduce, "Since we launched advertisements in print media, the number of users has been faintly increasing, until the beginning of TV advertising, which has carried out explosive growth, and now our user volume has exceeded three million ......."

"This is a good trend, the amount of the domestic cake is certain, the more we have users, the greater the weakening of other companies, and when our users exceed 10 million, it is the time to release our trump card, and then mortals will live safely. ”

Speaking of this, Xu Sheng's eyes couldn't help but light up, "I'm looking forward to that day." ”

"Will see. ”

When Xu Sheng walked to the office to speak, he suddenly stopped, "I think I'll also go to see the TV series you mentioned." Saying this, Xu Sheng was playful and made a gesture of drawing his sword, Lin Fan couldn't help laughing, Xu Sheng had obviously returned to his previous confident posture, and even made a rare joke with Lin Fan.

It's just that Lin Fan's brows are furrowed together, as the leader of the company, he can only give confidence to his subordinates, so he didn't say some things. The advantages of mortal security are indeed clear, and the prospects are clear. But the premise is that when mortals can persist to tens of millions of users, mortals' funds are obviously not as sufficient as the other party, and before the mortals' reputation and users develop, they will be directly buried by the overwhelming news.

It seems that some means need to be used, Lin Fan thought in his heart. Immediately, a wave of pride surged, what Ruixing Jiangmin, do it! In Li Yunlong's words, what the hell is the elite, Lao Tzu is the elite!

PS: The new book list is twenty-sixth, please recommend the collection to brush a wave, there is a book list I think this book is not bad, I added it easily, let Yeyi rush forward again, thank you