"Dad, Yuanfeng's development to the current scale and volume can be said to have reached a bottleneck. The main reason is that the core planting industry, business model or business model of Yuanfeng is still the extensive cultivation of traditional agriculture. ”

"At present, 60% of the company's cultivated land is rented state farms, and the cost of renting land is increasing year by year, while the other half of the cooperative farms contracted with farmers have a low level of scale and mechanization, resulting in low land productivity in the company's main business. ”

"If we want to continue to improve the company's performance on the existing basis, we must first solve the problem of the yield of cultivated land. ”

"This includes reforms in many aspects, from seed improvement and research and development, soil improvement and use efficiency, research and development of agrochemical biological agents, the use of new land transfer policies to continue to expand the company's cultivated land, and the provision of technical support and financial support to contracted farmers. ”

"Regarding these aspects, I have detailed data analysis and solutions in the report, and I will report to you in detail one by one below......"

The Ye family's mansion, the third floor, Ye Lanting's study.

Ye Lanting sat on the sofa in the middle of the room, with a pair of glasses on his nose, listening carefully to his son's explanation, and sometimes looking down at the documents in his hand.

Ye Shikun stood not far in front of him, standing in front of a moving whiteboard, holding a whiteboard marker in one hand, and writing and drawing on the whiteboard while talking with a slightly excited tone.

"First of all, seed research and development, in fact, we have always been in the seed research and development of the investment is very weak, although the core of the source is planting, not the seed industry, but the seed is the core of agriculture, the promotion and application of improved varieties is to improve product yield, improve the quality of a most economical, effective way. ”

"Moreover, seed power is in someone else's hands. Others can raise prices at any time, and we can't control them, which is equivalent to letting outsiders hold their throats. We have our own seeds, and if others want to raise prices, we have the conditions to compete. ”

"Therefore, I plan to start from two aspects, on the one hand, hire internationally renowned scientists and domestic outstanding R&D talents with high salaries, invest funds, and conduct their own research and development, on the other hand, merge and acquire some excellent seed companies, and quickly form Yuanfeng's own seed bank through capital strength!"

"I have compiled some target talents and target companies, specific information, there is a list in the attachment to your information......"

"Secondly, it is the fine cultivation of the land, we are now basically relying on manual field management, and now some modern agricultural countries abroad, have realized the unified monitoring and management of soil resources, water resources, climate information and agricultural information (seedlings, moisture, insects, disasters) in the cultivated area, and build a networked and integrated supervision platform based on the standard system, evaluation system, early warning system and scientific guidance system. It truly achieves long-term monitoring, timely warning, information sharing, and remote control of planting, and finally realizes the purpose of improving yield and quality, saving water and fertilizer, and green planting. ”

"In recent years, I have invested in several high-tech agricultural companies abroad with this technology, and I can directly introduce this technology to China. ”

"Although it is necessary to invest money in the early stage and purchase various sensors and monitoring equipment to build the platform, once the platform is put into use, the company and farmers will be able to monitor and manage the progress of the field in real time, and improve the yield and quality of the product. ”

"I have estimated the cost and timeline of implementing this program on existing farms within the group, which is also explained in the annex......

"Third, the extension of the industrial chain. Yuanfeng also paid attention to the layout of the industrial chain before, and our subsidiaries under us have fertilizer companies, agricultural trading companies, processing companies and logistics companies, but basically they work independently, and the coordination mechanism between the subsidiaries is not perfect, the information and data are not exchanged, and the business has not formed a full synergy. ”

"Dad, you also know that I have invested in a lot of Internet companies in the past two years, and now there is a concept called Internet smart agriculture, which is actually the use of Internet information technology to open up all links of the industrial chain. ”

"Take the circulation link as an example: the United States is now using the Internet of Things technology to carry out the world's leading level of "smart agriculture" production, which has led to a new transformation in the agricultural industry chain. In order to improve product safety traceability and pricing capabilities, agricultural product e-commerce and agricultural material e-commerce have built online direct sales channels from producers to demanders. Among them, the agricultural product e-commerce through the business-to-business (B2B) and business-to-consumer (B2C) dual combination of the model of docking, planting, breeding and agricultural e-commerce adopts the B2B model, docking planting, breeding and agricultural enterprises, thus fundamentally subverting the traditional agricultural circulation channel system. ”

"Therefore, I plan to unify the background management system within the group, build the company's own e-commerce platform, and connect with several major domestic e-commerce platforms......

At the same time, to create a series of Yuanfeng's products of the brand, at present, Yuanfeng's "Siyuan" rice has been a national famous trademark, but also the company's fist products. But there are more agricultural products, which have not formed a brand effect and have low added value. ”

"Dad, Yuanfeng is now not high in the use of funds, especially in the annual grain season, we have to make large bridge loans with major banks, the risk is too high, although the company in order to solve this problem, but also participate in some commercial banks, but this can only ensure that the cash flow during the critical period will not be problematic, we need to improve the company's financial efficiency and investment direction. ”

"It is necessary to actually control at least 1-2 large commercial banks, and use a variety of financial instruments and investments to maintain and appreciate the value of funds. ”

"I think we also need to set up our own financial company, trust, insurance, fund ......"

"Yuanfeng needs a lot of funds next, including providing farmers, agricultural machinery, farm tools, purchasing intelligent large-scale farming machinery, investing in research and development, etc., and even needs to provide small loans for farmers......

…………

The sunlight that came into the room from the window gradually moved from the west side of the room to the east side, and the light outside the window became dim.

For a whole afternoon, Ye Shikun gushed about his thoughts on the future development strategy of Yuanfeng Group over the years and elaborated on it to his father.

The old man Ye Lanting basically didn't speak in the middle, just listened silently, nodded occasionally, and sometimes picked up a pen and wrote and drew on the documents in his hand......

In the end, when Ye Shikun finished speaking, he sat on the sofa opposite him.

"Dad, what do you think?"

Ye Lanting put the document in his hand on the sofa beside him, took off his glasses, and looked at his son with deep eyes.

The look in his eyes was very complicated, with relief, appreciation, and doubt...... , more, is a kind of meaningful.

The first thing he said was: "According to your practice, will Yuanfeng still be an agricultural enterprise in the future?"

Ye Shikun nodded affirmatively: "Of course, Yuanfeng has always been a group company with agriculture as its core industry, but we will transform from a traditional agricultural company to a high-tech modern agricultural company!"

Ye Lanting nodded and asked the second sentence: "What do you think is the difference between an entrepreneur and a capitalist?"

Ye Shikun Weizheng, his father's question made him think a lot for a while.

He seemed to understand a kind of his father's feelings from this sentence......

He replied earnestly: "I think that capitalists are pursuing the maximization of profits, seeking profit, and making money is their only goal; and the most important characteristics of entrepreneurs are their love for their careers, an open mind, and the spirit of innovation that keeps pace with the times, as well as a sense of responsibility to the society and a sense of historical mission!"

Ye Lanting smiled.

He was noncommittal about Ye Shikun's answer, and then asked the third sentence: "If you do this, there will be a lot of resistance, how determined do you have?"

Ye Shikun gritted his teeth and looked directly at his father: "Dad, I firmly believe that this will be an opportunity for Yuanfeng Group to take off again, even if the resistance is great, I have 100% determination and courage to do it!"

Ye Lanting nodded.

Stand up and walk to the desk next to you.

took out a document from the drawer, walked back to the sofa, turned the document to the last page, and placed it on the coffee table in front of Ye Shikun.

"If you're determined to do it, sign it. ”

Ye Shikun looked down, a little dumbfounded.

The body of the document is obscured, leaving only the signature line on the last page.

His first reaction was: "Nima, the old man asked me to sign it,...... Isn't it a remarriage agreement?......"