Today's lecture by He Xiangdong is very bold, and his words are also very sharp, he started spraying art at the beginning, saying that art is to make money, although he is back a little later, but this is scary enough.

The voice hasn't fallen yet, and he has begun to criticize the cross talk masters in the outside world again, and the words are also very powerful, which is almost equivalent to scolding the street.

What is he going to do?

He Xiangdong shook his head slightly, exhaled a breath, and the depression in his heart was much less, he said: "I know that you all have a lot of doubts in your hearts, and there are many people who don't agree with my point of view, it's okay, I'll explain it to you slowly." ”

He Xiangdong raised a finger and looked at the crowd: "First of all, money, why did I say that the development of art needs money, I won't talk about it earlier, let's talk about it now, let's talk about our Xiangwen Society." ”

"Xiangwen Society was opened in Beijing in '96, and it has been exactly ten years now. At that time in 96 years, there was no so-called cross talk market at all, and there was no folk cross talk, at that time, the quyi performances and cross talk performances were all condolence performances, and occasionally there were performances outside, but they were all tickets, and no one would buy tickets. ”

This is inseparable from historical reasons, so at that time, it was said that cross talk was not profitable, and the salaries of the actors had to be paid by the state, and the inherent concept of the common people also believed that they did not need to pay for listening to music and listening to cross talk. ”

"You ask them to buy a disc, you let them go to the cinema to watch a movie, and they think it's going to cost money, and it's right to spend money, because people have this market. But cross talk and quyi are not, they don't have this market, people have listened to cross talk for decades, and they have never spent money, but you want to collect money here, do you think people are willing to give it?"

"So at the beginning of the opening of the Xiangwen Society, many units, enterprises and trade unions approached us, hoping that we would give them some free tickets. There are even many people who scold us for falling into the eyes of money, saying that the artists of those art troupes don't charge money for their performances, so we still need money?"

"Cross talk is originally a game that costs money to listen to, we have to eat with this, we are not actors in the system, and we don't have a national salary for us. So at that time, including until now, there were very few folk music gardens, and the reason was that they didn't make money. ”

"We have persisted for ten years, we have not sent out a ticket in ten years, we have spent a whole ten years, and we have made such a cross talk market, and now there are more than 20 folk cross talk teams in Beijing, 17 in Tianjin, northeast, Sichuan, Henan, from north to south, and the development of cross talk folk teams in these two years is very rapid. ”

"You know, in the past few years, China's cross talk market is still shrinking, and now it is thriving, it's only been a few years, I believe that in the future, there will be more and more cross talk teams in China, more and more people will listen to cross talk, and the cross talk market will get better and better. Therefore, the marketization of cross talk is folk, which is beneficial and harmless, and I don't know why those people are afraid of it as soon as they hear that cross talk is going to be marketized and popularized. ”

When He Xiangdong's last sentence came out, many people in the audience fell into thinking, why they are so afraid of the market, whether they don't like the market, or they are afraid of the market, and they dare not refine themselves in the fire of the market to see if they are a good piece of steel.

After all, the system and the market are different, and it is difficult to distinguish between good and bad in the system, and it is said that there is no first place in literature and no second in martial arts, and there is no evaluation standard for such things as literature and art, and it is correct no matter how you say it.

However, in the market, there is a very clear evaluation criterion, that is, the audience's preference and acceptance, what the audience likes, that is the truth, that is, the artistic level is high, and if the audience doesn't like it, you have to starve to death.

Many people are afraid of this, so they don't dare to come to the people, and they don't dare to accept the test of the market and the audience.

After He Xiangdong finished speaking, many people instantly understood what happened to Xiang Wenshe before, it turned out to be like this, and it turned out to be like this.

After being stunned for a moment, media friends continued to record He Xiangdong's speech.

He Xiangdong continued: "As for the cross talk master, cross talk artist, hehe, now the outside world uses this word very broadly, any actor is interviewed, doing a show, and the introduction given by people all say that this is a cross talk performance artist." ”

He Xiangdong shook his head and said: "I He Xiangdong has been in the arts for more than 20 years, and I have become a little famous in the past two years, but there are many media who have asked me to do interviews and do several TV programs, but no one says that I am a cross talk performance artist?"

"Huh?" He Xiangdong turned his head to look at the reporters on the side and asked, "Do you have any opinions about me, why don't you say that I am a cross talk performance artist?"

The media reporters were stunned for a moment and then laughed.

Everyone in the audience was laughing.

He Xiangdong shook his head with a smile and took the initiative to explain: "It's not that they don't want to report like this, but everything that wants to report like this has been suppressed by me, and I don't allow others to call me such words, because I don't deserve it." ”

"I don't deserve it. He Xiangdong looked at everyone and repeated it again.

He Xiangdong said: "Artist, what can be called an artist?" Let's take Peking Opera as an example, not many people listen to Peking Opera now, but in the old social period, including a long time after liberation, Peking Opera was a real mainstream art, like songs, movies, these are still side branches, that was the most glorious era of Peking Opera. ”

"But it is such a mainstream Peking Opera, after the liberation, there are only two people who have been named artists, one is Mr. Mei Lanfang, and the other is Mr. Zhou Xinfang, a Qilin Tong. Even a master like Ma Lianliang only fell to a famous actor in the end, that's all. ”

"It can be seen how heavy these three words are for artists, and is this something that anyone can bear? Is this a title that anyone can take on themselves?"

Everyone present was a little dumbfounded, usually they have long been accustomed to the three words of artist frequently seen in the media, and when they see older artists, they will also subconsciously think that this is an old artist.

They didn't know that the three words of artist were so heavy.

As for the media friends, they are also a little stunned, they are the people who most commonly use the word artist. The reason is also very simple, this is to praise the interviewed guests, and it is also to facilitate the publicity at that time, and they call it so, and the actors themselves are very happy.

This kind of thing that is pleasing to both guests and hosts, why don't they do it.

But they didn't know that the word artist was so heavy.