Chapter 226 [Cooking Wine on Heroes]

In the private room of the hotel, several exquisite cold dishes and a bottle of Kinmen sorghum wine brought from Taiwan.

Wei Yingfeng poured a cup for his brother and Chen Tianlang, which should have been done by Han Hongyun, but was snatched by Wei Yingfeng.

"Taste it, this is Kinmen's sorghum wine, it's pure, and of course it's strong. ”

Wei Ying gestured to Chen Tianlang.

Chen Tianlang picked it up and took a sip gently, spicy.

"Eating vegetables, eating vegetables and drinking alcohol are not easy to hurt the body. Wei Yingbiao moved his chopsticks.

After a while, the wine passed three rounds.

"Let's get down to business. Wei Yingbiao paused, "If Mr. Chen is not too troublesome, I would like to hear Mr. Chen describe in the simplest sentence your ideas for the future development of the world economy, especially the development of the food product economy." ”

Chen Tianlang thought for a while and replied: "It's very simple, I personally define the future development direction of food as two main directions. One is a brand recognition product, and the other is a diversified product. The so-called brand recognition products, I think it is probably similar to what Professor Wang said, with the reform and opening up, product production is becoming more and more abundant, and people's pursuit of goods from quantity to quality, and then to brand recognition. That is to say, the problem of eating a full stomach has been solved, whether the food is good or not is put on the agenda, and then what brand of delicious food has become the focus. To stay ahead of the curve in many food productions, it is essential that everyone knows our brand. ”

"I can understand that, but how do I do it?" asked Wei Yingbiao.

"Quite simply, to achieve such a goal, it is necessary to use a number of publicity means, including TV commercials, newspaper advertisements, celebrity endorsements, and so on. These soft propaganda are very important, of course, the most important thing is the hard publicity, that is, the quality of the product, the trust that the product brings to the public! For example, don't use gutter oil to make instant noodles!"

Chen Tianlang involuntarily spit out a little bit of the "gutter oil" time in his previous life. And this also made the giant Master Kong evaporate billions in just two hours, and he couldn't get up again after falling.

Wei Yingbiao didn't know what was going on, and he didn't take Chen Tianlang's last sentence to heart at all.

Then he asked, "I have roughly understood the brand recognition you are talking about, but what does diversity mean?"

Chen Tianlang smiled, "May I ask what you Dingxin do?"

"Needless to say, we started by opening an oil factory, and then we thought about it, and now we are making instant noodles, by the way, our instant noodle brand is Master Kong. ”

Chen Tianlang nodded, "In fact, this is diversification, you originally made sesame oil, but you made instant noodles, and you can also make pastries, drinks, and other food-related products in the future, this is not to put eggs in one basket, to diversify." ”

It is easy to understand, Wei Yingbiao and Wei Yingfeng brothers understood it as soon as they heard it. Even Han Hongyun, who was eating vegetables on the side, looked at Chen Tianlang stupidly, feeling that he spoke very clearly.

"Of course I understand this diversity, but what is the point, you can't always have a mallet in the west and a hammer in the east. Wei Yingbiao hit the nail on the head and asked the main question.

"That's right!" Chen Tianlang snapped his fingers, "It is true that we must grasp the key points in terms of diversification, and we must not aimlessly explore and develop." So I suggest you go with the Golden Triangle model. ”

"What is the Golden Triangle model?"

"Triangle is the least used side of all geometric figures, but the most stable figure, enterprises want to develop steadily, must take the trilateral route, and these three sides should complement each other, through each other, simply put, is instant noodles eat too much, will be thirsty, thirsty to do? But isn't it too monotonous to just eat noodles, so let's have some pancakes, eight-treasure porridge, and sandwich biscuits...... As long as it is a Master Kong brand, these things can be bought at once, which is simple, trouble-free, and convenient. ”

Hearing Chen Tianlang say this, Wei Yingbiao's eyes immediately lit up.

Wei Yingfeng also looked at Chen Tianlang with admiration for the first time.

Not to mention Han Hongyun, his eyes have already begun to twinkle little stars.

"But there is a very important principle to do well in this Golden Triangle model, do you know what it is?"

Wei Yingbiao thought for a while and concluded: "Quality is king!"

Chen Tianlang feels that it is really comfortable to talk to the person in front of him, because he can always understand exactly what you are trying to say.

"Listening to your words is better than reading for ten years. Wei Yingbiao smiled at Chen Tianlang and said.

At this time, Wei Yingfeng interjected and said: "There are only a handful of people in this world who can make my brother say this. ”

Chen Tianlang looked at Wei Yingbiao for a while, nodded and said, "I believe that Mr. Wei must be a great person, you must have a grand blueprint in your chest." ”

Wei Yingbiao smiled, "The dream is indeed there, but it is still far away. However, if I can get the help of a great talent like Mr. Chen, I will have more confidence in my dream. ”

Chen Tianlang smiled and shook his head, "I'm sorry, I'm just shallow, I'm afraid I can't do it." ”

"How can it be? Mr. Chen's words just now have shown that your insight into the overall situation of the future is far more than anyone else. Moreover, listening to what you just said, you should have a great idea about the operation of physical goods, and this is where our Wei brothers are weak. If you can help me, it will definitely complement each other. ”

"Thank you, Mr. Wei, for your kind invitation. Chen Tianlang still shook his head.

"Can you tell me why?" asked Wei Yingbiao.

Chen Tianlang thought for a while and said with a smile: "Because I don't like to work for others." ”

After speaking, he smiled and took Han Hongyun's hand and walked away.

Han Hongyun couldn't stop turning around and laughing at the boss Wei brothers to apologize, which made him very embarrassed.

Wei Yingbiao was a little dizzy by Chen Tianlang's decisive words, and after a long time, he turned his head and looked at Wei Yingfeng and laughed. "Brother, what do you think of this Chen Tianlang?"

Wei Yingfeng was silent for a long time, "At least he is a great talker." ”

"What if he's not just a talker?"

"In the next ten years, in the food industry, maybe this person will compete with you for the world. ”

Wei Yingbiao opened his mouth and laughed happily, "With a person like Chen Tianlang, whether you are an opponent or a friend, it is a fortunate thing. ”

……

"Hey, Chen Tianlang, why did you refuse him? Do you know that the Wei brothers are entrepreneurs from Baodao? They are definitely well-known big names in Tianjin. After the two left, Han Hongyun asked, "It's your honor that people can take a fancy to you, why did you just say a few words and then refuse?"

Indeed, in this era, because the country's economy was still relatively poor, it vigorously attracted foreign capital and carried out reform and opening up. Since then, whether it is Hong Kong or Taiwan, they are all looked down upon on the mainland, and many people are proud to be able to enter such a joint venture, and to be reused by such a big man, it is even more like the smoke of the ancestral grave. But such a good thing, Chen Tianlang refused, how could this not surprise Han Hongyun.

Chen Tianlang turned his face, looked at Han Hongyun, and said with a smile: "Your vision is not bad yet." ”

After speaking, he raised his head and looked at the blue sky, and said: "This pair of Wei brothers is indeed not mortal, if it weren't for my appearance, their group would become a huge monster in the future, creating amazing wealth in the food industry." In particular, the boss Wei Yingbiao is even more powerful, and will set off a stormy food revolution in the entire mainland market. ”

"Hey, the sun is coming out of the west, and the handsome guy Chen will also praise people. ”

Chen Tianlang smiled and didn't say anything. Although it was only a few minutes of conversation just now, Wei Yingbiao's sincerity, atmosphere, tolerance and courage as a doer had already made Chen Tianlang feel deeply, and this feeling was indescribable.

"Since you think he's so great, why don't you follow him?"

"Want to hear the truth?"

"Nonsense, of course. ”

"Because I don't like to be a supporting character. Chen Tianlang said, looking at Han Hongyun, "But from the beginning, people like Wei Yingbiao, no matter who they are, can only be a supporting role." So, I turned him down because I don't like to be a supporting actor. ”

Speaking of this, Chen Tianlang suddenly understood Qin Wenjiu a little, why he suddenly attacked himself in the first place, and wanted to drive himself out of the Pearl Shopping Plaza, or even Nandu, because from the very beginning, he stole the limelight of him as the king of Nandu.

Yes, in this world, who is willing to play a supporting role?