Compared to other supermarkets, Far Away has a big advantage. Pen % fun % Pavilion www.biquge.info

As Shen Qian said, the distance belongs to Li Dong personally, and whatever he says is what he says, without any constraints.

Li Dong said that the price will be reduced, so it must be implemented to the letter.

The day after Li Dong made up his mind, a document called "Ten Store Preferential Policies" was distributed to all stores.

On the third day, ten stores put out a "20% discount" promotional poster.

This efficiency is not ordinarily fast, and before other supermarkets can react, they see that the customer base that is becoming increasingly scarce has been reduced by almost half.

Although I can't talk about the court, compared to before, this gap is too big.

The managers of several supermarkets simply couldn't accept it, it was too pit, and they were all distressed.

In the past, when they were far away, they could earn at least a few million per store every month, but now, the loss is almost the same!

This is still before, and now the price has been reduced in the distance!

Eighty percent off, if this is summed up, plus various costs, it will be almost a loss of five points.

In other words, if you sell a hundred yuan now, you will lose five yuan from afar.

The ten stores in the distance have a daily turnover of at least more than 10 million, and at the end of the day, it is 500,000 yuan.

Of course, this effect is also leveraged.

The distant supermarket is right next to them, and now the distant things are almost 10% cheaper than other supermarkets, and the customers naturally don't mind walking a few steps to the distant place next door.

Although the more people, the more losses are made in the distance, and several supermarkets are also eager to lose money in the distance.

But they had to take the offer and cut the price!

If you don't go down, you can't do it, and then let the distance continue to do this, are there still customers?

People have inertia, once the dependence of customers is cultivated, under the same conditions in the future, others will naturally prefer the distance, so how to compete.

But this time the price was reduced too much, and several branch managers really didn't have the right to decide on the loss-making business.

As Shen Qian said, they have to report to their superiors and get approval before they can continue to reduce prices.

And this superior is first of all on the regional side, and if the regional side cannot give a reply, then it must be reported to the headquarters.

This process, which was originally designed to restrict the rights of the branch managers, has now become a constraint.

It takes time to make a report, it takes time to approve, it takes time to make posters and price tags, and without the above approval, the sub-managers do not dare to arrange it in advance.

In this way, the distance really took the lead.

For three consecutive days, the passenger flow from afar increased by 50%, and the daily turnover reached about 15 million.

There are even people who deliberately take a car from other districts to buy things, and it is only a few dollars for a car, and two yuan for a round trip by bus is enough.

But when you go to the city, you can get a 20% discount, and if you buy thousands of things at a time, it will be 200 yuan cheaper.

Everyone can calculate this account, and even with the distance, they have suffered a lot, and the business in Yaohai District is a lot worse.

Of course, other supermarkets that are not involved in the price war can't run, and the distance is almost a pot of stew this time.

……

Carrefour.

Since getting the approval from his superiors, the branch manager has been busy directing his subordinates to make promotional posters and change price tags.

When the promotional poster was hung up, the sub-manager of Carrefour was still thinking that this time he must fight to the death with the distance.

But before he came back to his senses, his subordinates reported to him: "A promotional poster has been put out in the distance, in order to celebrate the upcoming Christmas, the distant supermarket has reduced the price again, and the discount is 75%!"

"Poof!"

Carrefour's sub-manager almost spurted out a mouthful of old blood, and he can't get by?

Seventy-fifty off, you just get free!

The fat manager is full of sadness, Carrefour has never seen this kind of person in the world, and he really doesn't treat money as money!

In the past, when it was their turn to deal with other small and medium-sized supermarkets, it was their Carrefour who took the price to suppress people, when will it be the turn of others to deal with them like this?

Looking at the document in his hand that had not yet been hot, the fat manager sighed and said, "Report again!"

The assistant manager who heard the voice shook his head, this is considered to be an opponent, who knows if there will be any more price reductions in the distance.

Of course, this is all a matter for the upper echelons, and it is not her turn to worry about it.

However, the young assistant still reminded: "Manager, business has been getting worse and worse recently, with a daily turnover of less than 800,000 yuan, and if it goes on like this, it will really close down." ”

"Eight hundred thousand?"

The manager was stunned, because a month ago, his store had a daily turnover of nearly two million.

It's only been a month, how can there be 40% of the turnover left?

Although the price is one thing, there are many old customers and new customers, after all, the reputation is there, and there is no ability to hit the company's reputation in the distance.

But the performance has dropped like this, which is too shocking.

The assistant said, "Well, it's less than 800,000." And there are fewer and fewer people, now the people are still very picky, and they are afraid of high prices, and they are disgusted with poor things, yesterday there were at least seven or eight waves of people a day, and there were two cashiers who suspended service for more than an hour for this matter, and many customers saw this situation and went to the opposite side. ”

The manager said angrily: "Why don't I know about this?"

The assistant whispered, "Didn't you go to the region to report yesterday?"

The manager was stunned for a moment, and then scolded: "There is more than enough success and more failure! Originally, business was not good, but now it is so troublesome, and business is even worse!"

The assistant didn't dare to reply, but he complained in his heart, can he blame himself for this?

I thought of the last time I wanted to dig myself to be the assistant to the store manager, although the position is not as good as now, but the salary is higher than now, should I make preparations?

At the same time, the same scene is happening in several supermarkets.

As soon as their price reduction document came down, the price was reduced again in the distance, and this day really couldn't be passed.

It's not a loss to sell things, but such a big store is there, rent, salary, water and electricity, all of which cost money!

There is no business, things can't be sold, and once the expiration date expires, you have to deal with a large number of them, and that's money!

Unlike distant places that lose money to gain popularity, they lose money, but they even lose customers.

Several supermarket managers are vaguely aware that this time I am afraid that there is really big trouble!

……

Not to mention how other supermarkets respond, Li Dong is no longer in Pingchuan now.

When it comes to the price war, you set your own strategy, and you don't need Li Dong to worry about other things.

On December 24, Li Dong caught the morning plane and went to the capital.

This time I came to the capital, and it was the first time that Qin Yuhan took the initiative to call Li Dong to go to Beijing.

Qin Yuhan's tone was depressed on the phone, and she didn't say anything when Li Dong asked, just asked Li Dong to accompany her.

His girlfriend was invited, and it happened that Pingchuan was in no hurry, so Li Dong naturally hurried to the capital.

Coming out of the airport, Li Dong shuddered.

The winter in the capital was too cold, and the hard cold wind blew and made Li Dong feel a little stiff.

Pingchuan is the south, although the weather in the south is also cold, but it is definitely not as cold as the north, and it is still dry and cold, even the air seems to have no moisture, take a breath, Li Dong's lungs are a little uncomfortable.

Outside the airport, Li Dong met Qin Yuhan.

A white down jacket wrapped the graceful figure tightly, masks, hats, and ear covers, if it wasn't for the other party coming up, Li Dong really didn't recognize it.

Looking at Qin Yuhan, who looked like a little stupid bear, Li Dong suddenly smiled and said, "Didn't you say that women are not afraid of the cold?

Qin Yuhan glanced at him, puffed out his mouth and said, "Who told you that women are not afraid of cold!"

Li Dong crooked his mouth, looked at a few women passing by and said, "Look at how people wear them." ”

Qin Yuhan glanced at it, and saw several women in short skirts walking over, and immediately snorted: "Others are others, and when I get old and get sick, I'm not so stupid." ”

Li Dong laughed, didn't tease her anymore, but praised: "This white down jacket is well chosen, you look more beautiful than before." ”

"So I wasn't pretty before?"

The corners of Li Dong's mouth twitched, and he smiled dryly: "Beautiful, I've always been so beautiful." ”

Seeing this, Qin Yuhan laughed, and when he saw that Li Dong was a little trembling, he complained: "I told you that the capital is very cold, and you are still wearing so little, are you frozen?"

As he spoke, he took Li Dong's hand and stuffed it into his pocket.

Li Dong didn't resist either, holding her hand and putting it into his warm pocket together.

The two walked for a while, stopped a taxi, Qin Yuhan reported the name of the place, and the driver didn't say much, just drove away.

In the car.

Qin Yuhan said: "I booked the hotel for you, three-star, don't you mind?"

"Whatever you do, I can live anywhere. Li Dong said with a smile.

"That's good, the four-star and five-star ones are too expensive, and I don't want to give them up. Qin Yuhan grinned.

Li Dong smiled: "Why don't you be reluctant, if you have money, you will spend it, don't save it next time, if the money is not enough, tell me." ”

Speaking of money, Qin Yuhan fell silent.

Li Dong didn't notice it at first, but when Qin Yuhan was silent, Li Dong felt that something was wrong, and said softly: "What's wrong?"

Qin Yuhan's eyes suddenly turned red, and he choked up a little: "Li Dong, I'm sorry." ”

"What the hell is going on?"

Li Dong hurriedly half-hugged her and said softly: "Tell me if you have anything, don't cry, it's ugly to cry in winter." ”

"Hmm. ”

Qin Yuhan snorted, and said a little uncomfortable: "Li Dong, I'm so useless, I lost more than 100,000 yuan for the money you gave me." ”

"Lost?"

Li Dong didn't understand what was going on for a while, and when he saw Qin Yuhan, he was about to cry again, and hurriedly comforted: "What is a hundred thousand, it's not enough for me to earn in minutes, your husband and I have money, not to mention hundreds of thousands, millions and tens of millions are nothing, don't be uncomfortable." ”

Qin Yuhan didn't feel anything unusual, she just felt that Li Dong was really good to her.

The driver driving in front couldn't help but twist his body, your sister, now the young man is bragging more and more!

A guy who sits in a taxi, opens and closes his mouth for tens of millions, and he is not afraid of the wind and flashes his waist.

glanced at the girl in the back row through the mirror, the driver pouted, this little girl looks very good, but it's a pity that she has such a boyfriend, I'm afraid I will suffer in the future.

Li Dong didn't care about the driver's thoughts, and gently patted Qin Yuhan's back to comfort the little girl who had been hit.

Speaking of which, the girl in front of her is only twenty years old this year.

(To be continued.) )