Chapter 531: Take the initiative
Hanova Farm is still occupied at night. The winemaking task is heavy, and those winemakers have to work until 1 or 2 a.m. every day to get the grapes finished in time.
In fact, the best time to brew is in the evening.
It's late autumn, but daytime temperatures in New Mexico are still high. The temperature was a little cooler in the evening, and the grapes were not so susceptible to spoilage. However, Hanova Farm's brewing plan is quite good, and the grapes are quickly sent to the juicer as soon as they are delivered to the brewery.
Link, on the other hand, only worked during the day, and spent the evening in his room at the Hanova Farm villa watching the video sent by Tiger. It was aerial photography from a helicopter.
In the afternoon, he asked Tiger to fly a helicopter around Bell Farm a few times to secretly photograph the other party's winemaking work.
In the video, he can see the grape harvesting machine and a large number of workers busy. It seems that the other party is really going to make this year's grapes with all their might.
He watched the video and turned it off halfway through. All he had to do was know that the other party was making wine seriously.
During the winemaking season, Hanova farms are filled with this kind of drunken taste. The pomace from the juice is sent back to the vineyard for fertiliser. The alcohol produced by the fermentation of grape pomace can affect most of the farms.
At this time, this is not a pleasant place. He happened to be on his way to California. So he flew to Sacramento early in the morning on his own plane.
Paul Hobbes knew what the heat could do to mechanically harvested grapes, so he also asked for grapes to be harvested at night and juiced in the morning before the temperature rose, so that the wine could be more pure.
Luke Truss also stayed up all night as they prepared to go to eat and rest before starting work after the hottest part of the afternoon.
I don't want to hear the shrill sound of airplane engines and the screech of airplanes tearing through the air.
They looked up at the same time and saw a business plane flying over a vineyard not far away, less than two hundred feet above the ground.
Paul waited for the plane to fly and asked loudly, "Is this Mr. Malone's plane?"
Luke Truss shook his head with a calm face and said, "No. He watched the plane fly far west and began to climb, which must have been unsuitable for John Malone's plane. If so, the plane should fly south and land at a nearby airport. "Maybe it's Link Hans's plane. I remember that he also had one such plane. And the plane flew from next door. ”
Next door to Bell Farm is Hanova Farm. He felt that Link Hans was showing off and demonstrating.
The winemaking at Bell Farms must not be hidden from the people of Hanova next door. No one can turn a blind eye to those who will form direct competition. So he thinks Link is annoyed by this.
That plane was indeed Link's. It was indeed he who had Tiger fly the plane low over the vineyards of Bell Farms. But when he looked out of the porthole, he saw only a large vineyard, and not a single worker.
He walked up to the cockpit and asked Tiger, who was flying the plane, "They don't seem to have any work?"
"I don't know, but yesterday afternoon, they did work. Maybe they're all going to breakfast. ”
How could Link have thought that Bell Farm had worked all night to avoid the heat last night, and when Tiger went to shoot yesterday, it was already evening. So they don't know the working hours here.
Link had no choice but to put aside his doubts and continue his flight to California.
After arriving in Sacramento, he first went to the institute to meet Florin. I learned about the research progress of the technologies that need to be used. After receiving a satisfactory answer, he returned to the hotel and called the general manager of the Benehans Group.
He was promoted from his position as the head of the company's management planning department, and he continued to serve as general manager after the company was integrated into the group. The talent of this operator is not very good, but the execution is first-class, and the other party is very self-aware, so he will not have too much ambition. This is just the right fit to be the executor of Link and Jessica's decisions.
Link called him because he had something to do.
After Link sat him down, he asked, "Howard, winter wheat planting is about to begin." How's the company going?"
"The sale of high-yield wheat seeds has been the core work of our head office in the past few months, and the seed company has opened more than 200 seed sales points in the wheat growing areas according to the requirements of the head office, and at the same time contacted another sales network and signed sales agreements with them. We now have a sales network throughout the main wheat-growing regions. ”
Link nodded as he listened.
Howard, the general manager, continued: "We will also send wheat seeds to each point of sale according to the number of customer groups, and 80% of the orders have been completed. According to the data from the seed company, more than 76% of the wheat seeds we have sent have been picked up by our scheduled customers. At present, the group company has received more than 1.2 billion US dollars in seed payments, and 400 million US dollars of receivables will be recovered at the end of the month. At present, the seed company continues to receive requests from customers who order seeds. On current trends, we should be able to generate $2.6 billion in sales of winter wheat seeds this year. ”
Link knew that was already the limit of the capacity of the processing plants on several farms. He nodded and said, "You guys are doing a great job!"
After a pause, he added, "We may never be able to take the market for winter wheat seeds, but we need to get more of them." ”
Howard's goals for the Benehans Group have always been clear: "We will increase our promotional efforts. Plan the budget, I'll send it to you by next Friday. ”
Link said, "This time, our propaganda should not be aimed at GMOs. You can start with pollution-free standards, and you can work with the North Texas Pollution-Free Standards Association for this. ”
Howard didn't quite understand his intentions, but his strength was coordination, not creativity. Since Link asked for it, he did it. He nodded and said, "I understand!"
Link said again, "No, you haven't understood. Although his aim was to promote high-yielding wheat seeds, he did not insist on completely dominating the entire market. Because he also plans to keep some of the wheat he grows for spring wheat seeds to sell. "GM foods have backed down, and we can't afford to be aggressive and let them come out against us again. What we need to do is to spread the word that our wheat seeds are cruelty-free. ”
Link smiled and said, "Anyway, we have opened the market now, and there is no need to entangle with them again." Doing our own thing is all that matters. ”
Howard probably understood what Link meant when he heard this. Link is trying to squeeze the living space of genetically modified foods from the side. He nodded again and said, "I understand what to do." ”
"In addition, we can spread the word that we have developed high-yield corn and soybeans, but don't spread it from our company. ”
Howard heard what Link meant this time. He thought for a moment and asked, "Mr. Hans, yours want to distract your competitors?"
Link put away his smile and nodded, "That's right." The sale of wheat seeds determines the credibility of the group on its farms in the United States. We have to take it seriously!"
The GM companies or seed companies don't have a strong grip on the wheat seed market, but Link fears they'll play tricks on the other as well.
The harvest of the farmers who buy the high-yielding wheat seeds determines the farmer's perception of the Benehans Group's products. As long as those farmers harvest well enough, it will be much easier to promote high-yielding corn and soybeans in the future.
But Howard felt that it was precisely because of this that it was better to let the winter wheat planting go smoothly first. Publicizing the progress of research on high-yielding seeds for corn and soybeans would allow competitors to do whatever it takes to damage the reputation of the Benihans Group.
He implicitly raised this concern.
"I knew they could do that," Link said. But do you think they won't know anything if we don't say it? Of course, the information we release can't be accurate. Output, promotion difficulties, etc., can be processed and modified before releasing the message. Make them feel like they still have time, but they are very urgent. At the very least, let them focus on protecting their main markets, rather than thinking about how to crack down on our wheat seed sales. ”
Howard looked down for a moment, nodded and said, "I'll take care of it." ”
"But you also have to prepare for the sale of soybeans and corn seeds next year. There are also alfalfa seeds that need to be sold in early spring next year, and the factory there already has a production plan, and the alfalfa seeds will be processed by March. You also have to do a good job of promotion on your side. ”
"It's the season to harvest the pasture, and inviting some cattle farmers to visit should give them more confidence in the alfalfa seeds."
Alfalfa seeds, on the other hand, do not show significant shape separation after treatment, but they will degrade year by year. So they didn't think much money would be made by promoting alfalfa seeds. It is more important to brand the company as a "high-tech, non-toxic" agricultural company. Link has another purpose, with high-yielding alfalfa, it will more or less provide support for the standard model of pollution-free cattle breeding.
Link nodded and said, "You can invite them to visit Hanova Farm." Grass is being harvested there. ”
He chose there because the climate of Habano Farm is the most representative of all his farms. Most of the pastures in the U.S. have similar climates and environments to Hanova.
He thought for a moment and said, "This time we have to take the initiative and take the initiative to get in touch with some ranches." It's better to make it louder. ”
He hopes that the promotion of alfalfa seeds will confuse competitors. Make them think that their main goal next year is to promote alfalfa seeds, and that corn and soybeans are just smoke bombs.
He then discussed several other issues with Howard about the company, after which he let Howard go.