Chapter 9: The Magic Is Complete
In addition to the aforementioned means, Harvey Weinstein also has one last killer trick - ideological offensive and defensive warfare!
To put it simply, it is to discredit the other party and elevate yourself. A certain great man east of Europe once said that the so-called propaganda is to say that oneself is good and bad to one's opponent.
It's a simple summary, but it's incisive.
Harvey Weinstein is an excellent successor to this thinking, and when reasonable PR tactics don't work, then the Weinstein brothers will use all sorts of less visible PR tactics.
One of the most famous tricks is to play the race card.
For example, USA Today reported that in order to get the not-so-strong "Chocolate" nominated for Best Picture, Harvey Weinstein advertised in the newspaper that Jesse Jackson (a black civil rights leader) and Foxman of the Anti-Defamation League (a well-known Jewish rights organization) praised the film, which was supported by the votes of the relevant ethnic judges.
In the face of a strong opponent such as "A Beautiful Mind", Harvey Weinstein used a disgraceful "smear" - promoting "A Beautiful Mind" and omitting the homosexual orientation revealed by John Nash in the original biography in order to raise the voice of opposition.
But interestingly, the biopic "The Imitation Game", which Weinstein himself later promoted, was a biopic that clearly revealed the homosexual orientation of the protagonist Turing.
In fact, this is closely related to the significant increase in the status of homosexuals and the significant increase in the influence of gay groups in various industries.
Therefore, Harvey Weinstein can be said to be a "master" of using the general trend to build momentum for himself, and in this regard, he and the later US President CP can be said to have "similarities".
And "The Social Network" is another victim of Weinstein's clever public relations strategy.
At the critical moment of the Olympics, negative comments about "The Social Network" poured in.
FIRST, VARIOUS PEOPLE RELATED TO FACEBOOK STOOD UP AND ACCUSED THE FILM OF FABRICATING FACTS AND SCANDALIZING THE IMAGE, AND THEN THE ORIGINAL FILM BROKE OUT IN A PLAGIARISM STORM. And director David Fincher has been unintentional about promoting this movie and ignores the Oscars.
On the other hand, Harvey Weinstein has made various high-level shapes for "The King's Speech", and the director and cast and crew also unconditionally cooperated with the promotional activities arranged by Weinstein, and finally made the film a success.
After the unexpected defeat of "The Social Network", the executives of its publishing company said that compared to the ultra-fast speed and rhythm of "The Social Network", which tells the story of Internet entrepreneurs.
The values of The King's Speech are more likely to be favored by the older white male members of the Academy, who make up the vast majority.
Weinstein is certainly not the only production company that is busy with public relations during awards season. Lashing out at each other and denigrating opponents is also part of a PR strategy.
It is also a "smear PR" - in 2010, the producer of "Bomb Disposal Expert" wrote to some members of the academy, explicitly asking people not to vote for their opponent "Avatar". The matter soon came to light, and the producer was banned from attending the Oscars that year.
And Weinstein, who also denigrated and was found in various ways for "A Beautiful Mind", only apologized to the producer Universal Pictures in the end, and from these different results, it is no accident that the Weinstein brothers have been able to dominate Hollywood for many years.
So after the upset of "Shakespeare in Love", the remark that "Weinstein controls the Oscars" was also circulated under the manipulation of some behind-the-scenes people.
And most of them tacitly played a role in fueling the fire.
And this also makes the Oscar judges cherish fame and feathers more and be more cautious about the films produced by Weinstein Pictures.
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"Cheersββ!" Henry, the production manager of Fire Lion Pictures, cheered loudly with a wine glass.
"Cheers !!," the makers behind the scenes excitedly raised their glasses and cheered.
This is the completion party of "Harry Potter and the Philosopher's Stone", and after more than three months of post-production, the first A-grade production in the history of Fire Lion Pictures is finally officially completed.
Because the celebration party for the completion of the shoot was held in London as early as last year, this time's finishing party was mainly aimed at members of the behind-the-scenes and post-production teams.
This is a clubhouse in West Los Angeles, where the Fire Lion has chartered the whole venue to hold an internal completion party, although it is an internal party, but in addition to the Fire Lion people, there are also many small stars and small models who come to take advantage of the opportunity.
Because it was a celebration party after all, Sid didn't completely ban these situations, after all, these behind-the-scenes members who have worked hard for more than half a year also have a rare opportunity to catch beautiful young ladies to solve their lovesickness
Sid sat in the open box on the second floor, casually drinking the juice in his hand, because Britney was busy with the Super Bowl rehearsal, and Lindsay was in full swing filming the final episodes of "Hannah Montana Season 2". Therefore, Sid can only come to the completion party of his movie alone.
"In other words, I have extenuating circumstances. Ali, why did you come here alone?" Sid looked curiously at Ali Emmanuel across from him.
"Eh, don't tell me that. Ali immediately waved his hand and laughed: "My wife is willing to take the children back to her parents' house to visit relatives this time, I don't know how happy I am." It's rare to live a bachelor's day for a few days, don't take me to open garlic. β
"Really?" Sid teased with a smile, "So you came alone today, do you want to come to hunt for beauty?"
"Am I this kind of person?" Ali rolled his eyes rarely, "In my eyes, except for my wife, all other women are pink skeletons. β
"Okay, okay, know you're the best man in Hollywood. Sid chuckled and shrugged, which was also funny, Ali Emmanuel was "notorious" in Hollywood agency circles, but he was also a figure of increasing power.
However, he is a character rarer than a panda in Hollywood - a loving wife and a good husband.
You know, the characters who sit in his position, I don't know how many little stars are willing to throw themselves into their arms. Even the Weinstein brothers don't know how many girl stars or actresses have gone to his bed with the skill of "rushing to the Olympics".
"Okay, no more laughing. Why hasn't that person arrived yet?" Sid said with a laugh and asked about the first business of the day.