June is the summer season, and outdoor activities seem to be a must-do every year. But at the same time www.biquge.info June is also the opening of Hollywood's summer season, and the noisy and lively summer blockbusters have always been a magic weapon to attract people to stop in the cinema.

"How's the grading submission for 'Thunder of the Earth?'" Sid asked.

"After the production was completed last month, we have sent it to the MPAA (American Film Association) for review, and it is expected to take about a month, and we estimate that it will be no problem to win the PG-13. Sean, the distribution manager of Fire Lion Pictures, said.

"OK, that's fine. Anyway, "Earth Thunder" is scheduled to be released in January next year. Sid nodded disapprehantly, and then continued to ask: "Then how has "Earth Thunder" done with the strategic arrangement of next year's Oscars?"

"Although the film will be released next year, we will start to screen it in-house at a series of North American film festivals, including the Toronto Film Festival, in the second half of this year to create momentum among the media and film critics. ”

"Then we're going to try to do a little bit more at the North American film awards. In particular, the Writers Guild of North America Awards, the Directors Guild of North America Awards, the Producers Guild of North America Awards, and even the British Academy Awards early next year. Sean methodically arranged Sid nodded.

"There is nothing wrong with these arrangements, but this time "Earth Thunder" does not have to invest as many resources as last year. This time, it is more realistic to get more Oscar nominations. Sid then analyzed: "After all, even if it is an Oscar, it is impossible for a young man under the age of twenty to win an award for two consecutive years." ”

Sid's words couldn't help but make everyone in the conference room laugh.

"What about the Golden Globes?" Sean finally couldn't help but ask, "since we ignored them on Little Sunshine last year, the Hollywood Foreign Press Association hasn't been very good at us." ”

"Those guys who bully the soft and are afraid of the hard. Sid chuckled contemptuously, "Leave them alone, if they offer an invitation, then send Earth Thunder, if not, then forget it." ”

"Uh, okay. Sean looked at the expression of his boss and knew that this matter must not be negotiable, and he didn't want to touch his head on such a trivial matter. After all, the Golden Globe Awards is originally a lively award, and there are not a few people in the circle who despise them and will always be moved by small favors and flattery.

So Sean didn't dwell too much on this issue.

Sid then turned the conversation to the next, more critical matter, "What about "Youth Musical"?"

Sean set his eyes on Shirley Sandberg, who was sitting next to Sid, and Sid also turned his head to look at his left and right hands, Shirley Sandberg smiled slightly: "We have been planning to promote it through school newspaper advertisements and posters on the campuses of more than 1,500 middle schools, high schools and universities across the country since the start of the school year in March. ”

"In addition, we also put stills and character introductions of the film in the entertainment news and advertising time of several public stations, including Fire Lion TV and ABC. And, of course, on our own shows of Millionaire Season 2 and Noble Boy Jon, a trailer for "Youth Musical" was also shown. ”

"In addition, we also published the promotion and introduction of "Youth Singing and Dancing Youth" in several entertainment magazines that teenagers love to read, such as "People People" magazine. Speaking of publicity, Shirley Sandberg, who is a first-class manager, mastered this process very quickly after being familiar with the operation of Hollywood film and television companies, and created excellent publicity effects under the strategic blueprint of Sid Chao Era.

These seemingly complex propaganda methods can be divided into two categories.

One is to publicize the existence of "Youth Musical" at the largest level in the whole society through regular TV stations and magazine channels, so that as many people as possible, especially the teenagers of potential consumers, know about the release of the film. That's momentum.

The second is what Shirley Sandberg first said, propaganda in schools. The school here is not chosen casually, but after the Fire Lion signed a 3-week exclusive release contract with AMC for the exclusive release of "Youth Musical". With AMC, these locations covering 600 screens across the United States were identified.

Then, according to the location of these theaters, targeted publicity is carried out in the schools around them. That's focused publicity.

After the combination of the two, although it is only the beginning of June.

But the news that "Youth Musical" will be released on July 2 (Friday) has already been in the dust all over the United States. Although the leading actors are all little-known newcomers, it is the first time that Sid has entered the summer file head-on.

Whether it is movie fans, or the media and film critics, they have shown a high level of attention. Just like Quentin Tarantino's first film after "Pulp Fiction", such a high-profile film will definitely attract a lot of attention.

But the attitudes of the two are very different, and the media and film critics are not surprised that Sid chose a young adult theme. After all, since Sid's debut, all his films have a kind of vitality unique to young people.

But they are extremely pessimistic about the box office prospects of "Youth Musical". Because in the North American market, there have been no singing and dancing films for nearly a decade and have entered the mainstream commercial market. Although the cost of "Youth Musical" is very low, the risk of using new young actors is all on Sid, who is a screenwriter and director.

In addition to market reasons, there is a more important reason that all the media and film critics believe that there is still a considerable difference between making a song and dance film and shooting an ordinary feature film. After all, Sid has only just come into contact with film films, and he has not shown any talent in song and dance themes.

So it's hard to imagine that he can strike a good balance between song and dance and storytelling. Even during the golden age of Hollywood, revue directors and ordinary directors were two very different groups.

But young fans don't think so, especially the students in the 1,500 schools that are advertised.

The publicity of the school newspapers of these schools is by no means a simple poster. Under Sid's idea, Shirley Sandberg's plan, the Fire Lion Publicity Department invested an average of more than $5,000 in advertising for the school newspapers of these 1,500 schools (the average annual student council budget for schools in North America is only $8,000).

And in these school newspapers for a period of five months of serialized publicity, just like the comics and novels serialized in the newspaper, the fresh and interesting story introduction of "Singing and Dancing Youth", the photos of the sunny and handsome actors, and the interesting stills about the front and back of the stage that I have never seen before, and the secret of the magic of filming the movie.

These novel and interesting propaganda techniques, in a subtle and silent way, let "Singing and Dancing Youth" quietly take root in the hearts of the students of these 1,500 schools.

Before they knew it, they were looking forward to the latest issue of the school newspaper's "Youth Singing and Dancing" column every week. More and more young people are debating whether Chris Pine's shooting is more handsome or Ryan Gosling's dancing is more coquettish.

Is Jessica Alba's Gabriel more innocent, or Rachel McAdams's Chapee prettier?

When the high-ranking media and film critics haven't paid attention, a group of young actors who haven't even starred in a film have unknowingly become the idol artists that hundreds of students care about the most.

It's funny, ha.

"It's actually very simple. Sid smiled slightly: "In a nutshell, it's the core fans, plus the spread of the virus." These 1,500 schools are the core fans that are focused on cultivating. ”

"Because they received publicity for five months, they not only knew the film better, but they liked it more. In this way, when "Youth Musical" is released, as long as the film can meet their emotional needs. Then this enthusiasm will be released, and they will enter the stage of word-of-mouth communication because of their deep understanding of the fun and details of the film. ”

"These core fans will become the 'virus source' that actively 'infects' others, and the craze of word-of-mouth will expand outward rapidly. At that time, this wave-like expansion will be higher and higher, and the more it reaches the sequel, the greater the scope of its 'infection'. ”

And that's why the two add up and the effect is doubled. Sid's explanation amazed everyone present.

In fact, for the publicity and handling of "Youth Musical", Sid was originally going to be completely handed over to Shirley (Sandberg) and Sean to be responsible, but in the process of publicizing the plan. It occurred to him that he had the idea of combining the "historical" methods of promoting the novels of "Twilight" and "The Hunger Games."

With the school's propaganda agency as the core, build a group of die-hard fans, combine the fan effect with viral propaganda, and then exert the greatest power.

Such a novel and powerful approach will surely bring a new subversion to the North American film and television industry.

"Well, at present, it seems that there is no problem with the promotion and distribution of "Youth Singing and Dance". Sid nodded affirmatively, "How's the surrounding preparations going?"

is different from very ordinary commercial films, "Youth Musical" belongs to the genre that can derive a lot of peripherals and then achieve scale effect.