Chapter 327: Lightning Expansion!
As soon as Juhui's words fell, Zhang Yi and Liao Yong immediately exclaimed in disbelief.
"Don't just buy these 10 stores, do you want to do it on a large scale?"
"Turn on the mode of lightning expansion?"
Apparently, they were shocked by what Juhui had just said.
"That's right. Looking at Liao Yong and the others, Juhui just smiled faintly and nodded resolutely in confirmation.
Juhui's idea was actually determined in his heart before he went upstairs.
Because of the acceleration of the domestic network at this moment, Juhui has affirmed in his heart that the best development time node suitable for him has arrived.
More importantly, at this time, the domestic Internet field has not really attracted the attention of the society, so the current Internet can be said to be a blue ocean, with few competitors and opportunities everywhere.
Faced with such a God-given opportunity in front of him, Juhui said that he would not let it go easily.
In addition, the real estate industry because the national policy has not really been introduced and clear, at this time is generally still the stage of allocating housing, in this case, there are not many people who are really willing to pay to buy a house, and the auction and bidding of state-owned land have not really been popularized in various cities.
Therefore, it is obvious that the domestic real estate industry is also in a period of low prices at the moment, at this time, you only need to spend a little money to buy the bottom, a little money can hoard a batch of real estate in your hands, why not do it?
If it weren't for Juhui himself knowing that the funds he has now are limited, it is far from enough to leverage the real estate field, otherwise he would want to get involved in the real estate developer market, after all, buying a small shop, it is definitely better to buy land and build it himself!
However, everything can only come step by step, the step is too big, it is easy to pull the egg, even if there are some ideas in his heart, Juhui still forcibly pressed down.
All in all, whether it is real estate and Internet cafes in the physical field, or QQ products in the Internet field, or other products that will be done in the future, Juhui wants to seize this golden opportunity, spend the small money now, and earn more and more huge profits in the future, so that it will be stable in one fell swoop and become the cornerstone of the company's future development.
Lightning expansion is the tone of Juhui's development this time.
And lightning expansion, this is a science, but also a technology.
At the same time, it is a double-edged sword.
If you can grasp the opportunity in front of you, seize a good time gap in a field that has just emerged, and then invest heavily to expand.
The company's scale, revenue, profits, and so on, will have a qualitative leap, and even reach a certain height in that field, forming some unique advantages, and eventually these advantages will be transformed into a barrier with other later competitors, so that later followers can only look at it.
What's more, after lightning expansion, it will become a monopolist in a certain industry, so that it will occupy an absolute number of market shares, and become a giant in a certain field.
Let's talk about a few well-known examples, such as Juhui's previous life, Tengxun, Baidu, and Ahri Baba.
These three companies, basically, through the lightning expansion in the early days, have become the leaders in their respective fields in one fell swoop, occupying an absolute number of market shares, thus establishing their market position in their respective fields, so that the later chasers can only sigh, and no one can shake their position.
But looking back at the history of these three companies, you will find that at the time, their success was actually inevitable.
On the one hand, in the late 90s and early 20th century, the cost of lightning expansion was not really high, and compared to later generations, it can even be said that the two were not on the same level at all.
For example, many years later, in the Internet, in many new fields that were later financed, the early stage was also through lightning expansion means, in order to get rid of the competitors behind them, such as the field of group buying, taxi travel, In the field of shared bicycles and so on and other similar emerging fields, many examples of crazy money to absorb users abound, obviously, this is without exception a way of lightning expansion, but the cost they pay, often hundreds of millions or even billions of dollars, the cost of this compared with the early Internet, is simply a world of difference.
Therefore, compared with the two, it is conceivable that the early Internet can be described as a blue ocean, and it only needs to pay a small cost to obtain a lot of benefits.
The main reason for this phenomenon is that at present, in many fields, in fact, they are still in a budding period, or at present, the real economy is still king, and the Internet is not the mainstream, and Tengxun, Baidu, and Ahri Baba have seized this opportunity, and they have each cut into a market segment, frantically absorbing users for expansion, thus establishing their respective market positions in one fell swoop, and when others come to their senses, it is already too late.
On the other hand, the real rich people are not paying attention to the Internet, after all, the Internet is a new thing, and it will take a certain amount of time to be accepted by the world.
Some people also took advantage of this excellent opportunity to make many people who started businesses on the Internet in the early days successful, which is why most of the successful people on the Internet have a very good background.
Because at that time, the attention of the rich was on the real industry, and they didn't pay attention to the Internet at all, or in other words, most of them thought that the Internet was just an entertainment thing, and they didn't think they could make money on the Internet!
As for saying that lightning expansion is a double-edged sword, it is because the disadvantages of lightning expansion are actually very obvious, and if you are not careful, it will easily lead to the breakdown of the company's capital flow, which will lead to a full collapse.
Therefore, if you want to make a lightning expansion, you must ensure that you have a stable and healthy flow of funds.
The main reason why many companies choose to raise capital in the past life is because they have to continuously inject capital into the company, so as to ensure that the company can expand and the available cash can be in a good state, so that the worst-case scenario will not occur.
To sum up, if Juhui really wants to achieve the level of lightning expansion he wants, he must meet two conditions.
First, there must be sufficient funds and sufficient capital flow.
This point, for Juhui, is undoubtedly more difficult than others, because Juhui has decided from the beginning that it will not raise funds, let alone introduce investors, etc.
As a result, all the funds that Juhui wants to invest in expansion must come from himself.
Therefore, the difficulty of this can be imagined.
The second point is that the industry or field you want to occupy must have a broad future, otherwise you will spend so much money to expand, what is the picture?