Chen Tianlang is very curious, how did Huang Keke achieve this goal, you must know that the shipments in Shanghai last quarter were not too high compared with usual, but the profit was one-third more, which cannot be said not to surprise Chen Tianlang.

Next, Huang Keke told Chen Tianlang the reason for this. It turns out that the economic level of Shanghai is high, and people's consumption level is generally relatively high, such as the three-strain packaged oral liquid with more than 2 pieces launched by Sanzhu, and it is difficult to grab a large market here. At the beginning, Huang Keke asked everyone to find out the reason why the sales volume could not go up. Soon, an employee named Yang Bin found out the reason, it turned out that Shanghai people are very particular about the packaging of goods, and Sanzhu's competitor Sun God Oral Liquid has worked the packaging, and the sales volume is very good, because everyone thinks that this kind of packaging looks high-grade and beautiful health care products, and the effect will be better.

In response to this reason, employee Yang Bin proposed a marketing plan.

First of all, the products sold in Shanghai are divided into three grades: A, B and C. Grade A is the best, the packaging is made of wooden boxes, carved dragon and phoenix patterns, or birthday star patterns, which means longevity, peace and security, health care products, it must have this effect. What's more, if you use a wooden box to hold three products, the grade will immediately increase by more than ten times. As for the price, of course, it will also be increased by more than ten times, and the original price of more than 2 yuan of three strains of oral liquid is directly marked at 28 yuan. The grade B three-strain oral liquid packaging is currently popular and delicate, and the grade can be increased by at least three or four times, and the price is increased by three times, and the sales price is 8 yuan. As for grade C, it is still the old packaging of Sanzhu, and it is also the unified packaging of Sanzhu, with a unified market price of 2.7 yuan. In this way, the goods are divided into levels, and the customer market can be more targeted, although the product quality is the same, but through the packaging, the pricing is differentiated.

Secondly, after doing a good job in product classification, it is necessary to do a good job in publicity and marketing, and here we also need to divide marketing into three categories, targeting customer groups, selecting spokespersons, and posting small advertisements like in rural areas, which will only be considered old-fashioned and prohibited in Shanghai.

Finally, do a good job in after-sales service, especially for the three strains of Class A oral liquid, do a good job of psychological counseling for customers, and tell them that it is worth the money, and the expensive products definitely have stronger functions.

After saying this, Huang Keke said to Chen Tianlang that Shanghai revised its marketing strategy according to the plan proposed by Yang Bin, but he didn't expect the revenue in this quarter to soar to 37 million. It can be said that many people did not expect such an achievement.

After listening to Huang Keke's words, Chen Tianlang was really full of emotion, you must know that this marketing model is the most powerful "precision marketing" in the 21st century, but I didn't expect it to come out in this era.

That Yang Bin is a talent.

So Chen Tianlang told Huang Keke that in fact, this marketing model can be done better and more accurately, such as on the basis of the three levels of customer groups A, B and C, and then divided into three marketing plans for students, the elderly, and patients. The purpose of our company is to divide all the people into different customer groups without omission and become the supporters of our three plants. In fact, this is also the future Sanzhu from the village surrounding the city to the big city as the core, radiating the surrounding area of the grand strategic plan.

Next, Chen Tianlang told Huang Keke in detail how to accurately sell, Chen Tianlang spoke very fast, and the four-dimensional jump was unacceptable, helpless, Huang Keke had to go into the house and take out the notes, Chen Tianlang said, she remembered the key points. In this way, more than an hour passed unconsciously, and it was almost twelve o'clock when I saw the time.

Chen Tianlang looked at Huang Keke's serious appearance, and said in his heart that it was difficult for her, a girl's family went all the way to Shanghai to establish a marketing base for three oral liquids, and now she is doing so well here, laying a huge foundation, it is really admirable.

Then Chen Tianlang told Huang Keke that her credit to the head office will not be forgotten, and after the company's headquarters is moved from Jinan, Shandong to Shanghai in the future, she will be the veteran here, and she will be rewarded.

Huang Keke said with a smile, of course the reward is good, but it should not be a verbal reward, it is better to be cash, or a reward for such a villa.

Chen Tianlang joked, if you can increase Shanghai's performance to 100 million, I will reward you with such a big villa.

Huang Keke stretched out his finger to hook his finger with Chen Tianlang, saying that there was no evidence, and hooking his hand was proof.

Chen Tianlang couldn't help but wonder.

But immediately Chen Tianlang seemed to think of something again, and said to Huang Keke: "That Yang Bin is a talent, come up with such a good way for the company and create such a high benefit, you don't have a reward as a boss, won't it be just a verbal reward, right?"

Huang Keke said, "How can I be like that, of course I will be rewarded with cash, and I will be rewarded with 10,000 yuan directly, but ......"

Huang Keke wanted to speak and stopped.

Chen Tianlang was curious: "But what?"

Huang Keke said: "But he jumped ship after getting the reward and went to another company, alas, I am so optimistic about him, and I am ready to promote him in the future, this traitor!"

Next, Huang Keke talked about Yang Bin's resignation. At that time, his resignation was very abrupt. On the first day, he was praised by the company, and even rated him as the "best employee", and even his photo was posted in the company's honor roll column, but the next day he found Huang Keke and took the initiative to apply for resignation.

At that time, Huang Keke thought that something was going on at his home, and asked with great concern, and finally he told Huang Keke that a large health care product company had poached him, gave him a high salary, and he had to leave. Of course, if the company can also give this salary standard, he will consider staying.

Huang Keke immediately felt that this was a threat, so he approved Yang Bin's resignation application and deducted one month's salary from him. Yang Bin didn't care, a bonus of 10,000 yuan was much more than a month's salary, not to mention that the new company promised to help him make up for the deducted salary.

After listening to Huang Keke's narration, Chen Tianlang pondered. Brain drain, this is not definitely not a good thing.

For Huang Keke, he is already very good to that Yang Bin, he has been promoted and raised, and the other party has changed jobs, which is simply wolf-hearted, but for Chen Tianlang, this is an omen.

What was most important in the twentieth century?

Talent!

Only by recruiting the world's heroes can we win several major battles from the 20 th century to the 21 st century.

That night, Huang Keke took the initiative to ask Chen Tianlang to sleep in his room and go to the living room sofa to sleep. Chen Tianlang refused, and still let her, a girl, sleep in the bedroom and sleep on the sofa by herself.

Chen Tianlang didn't know that Huang Keke slept peacefully that night, but he knew that he had never been able to fall asleep, and his mind was full of the terrible phenomenon of brain drain.

How can we put an end to it?

Chen Tianlang pondered all night.