After tasting the emperor's chicken and eggs, Su Yi had already made a decision in his heart. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

He thinks that such a good thing should be taken out and shared, so that people all over the world can eat the emperor's chicken and eggs.

Therefore, Su Yi has decided to breed the king hoop chicken and eggs, and promote it to the world.

Because of this, he is now going to the Su Group to find Liu Yueying to discuss the matter of raising Huanghu chickens.

In addition, Su Yi had other things to discuss with Liu Yueying, which made him decide to go to the company today and implement these things together.

After coming to his office, Liu Yueying, who received the notification, immediately came to see him.

For Su Yi's arrival, Liu Yueying had already prepared, and some materials had already been prepared in advance.

"Su Dong, these are the materials you want, as well as market research. After Liu Yueying took out a stack of materials, she continued: "Why don't I briefly summarize it and tell you." ”

Hearing this, Su Yi said, "This is the best, I'm sorry for you." ”

"Chicken has the characteristics of high protein, low cholesterol, low fat and low calorie, so it has become a generally accepted source of high-quality animal protein for consumers around the world, compared with pigs, cattle, etc., broilers have a short feeding cycle, high feed conversion rate, high degree of feeding and processing automation, etc., making it the most economical source of animal protein, and the global consumption is extremely high. ”

"In recent years, chicken production and sales have shown a rapid upward trend, according to the broiler production data provided by Magnesium Agriculture, global broiler production is growing at an annual rate of 3.4%, from 239.78 million tons in 2005 to 334.02 million tons in 2015, and in 2016, that is, this year, global broiler production is expected to grow to 338.2 million tons," Liu continued. ”

Hearing these data, Su Yi was surprised, he didn't expect that the demand for chicken would be so much, it turned out that so many people liked to eat chicken.

Then, he asked, "What about the domestic consumer market?"

If Su Yi wants to launch Huanghu chicken, it is bound to be promoted in China first, if the domestic chicken consumption market is large, then the promotion will naturally be twice the result with half the effort, but if the chicken consumption market is small, it will be very difficult to promote.

Therefore, he is naturally more concerned about Zhenguo's broiler consumer market now, which is the first plan to promote Huanghu chicken.

"Because domestic consumers are more inclined to pork in their meat consumption habits, while chicken consumption is relatively low. Liu Yueying said: "Now the per capita consumption power of chicken in China is far lower than that of developed countries in the world, and it is also lower than the international level, according to statistics, the per capita consumption of chicken in China is only 10.1 kilograms, while the world average is 12.7 kilograms. ”

Immediately afterwards, Liu Yueying continued: "However, it also shows that Zhenguo's chicken consumption market has great growth potential, and if the per capita consumption of chicken reaches the world average, chicken production can increase by 25% With a population of 3 billion in Zhenguo, the total output can exceed 38 million tons, and the per capita consumption of chicken in magnesium country is 44.3 kilograms, if Zhenguo reaches a per capita consumption of 20 kilograms in the next ten years, the total consumption of chicken in Zhenguo can reach 60 million tons, and it will become the world's largest chicken consumption country. ”

Hearing this, Su Yi felt full of confidence, he felt that the chicken market in Zhenguo was very large, and it was also very promising.

Even if Zhenguo's chicken consumption market does not grow in the future, at its current scale, it is also the second largest chicken consumption country in the world, second only to magnesium country.

What's more, with the rise of the economic level, Su Yi believes that chicken consumption will continue to increase, and for Zhenguo, at least there is no problem to break through the world average.

In addition, he is full of confidence in Huanghu chicken, if Huanghu chicken can be like ordinary broilers, promoted to every part of the country, he believes that the per capita consumption power of chicken can reach 20 kilograms, and even the same as magnesium country, the per capita consumption of chicken can reach 44.3 kilograms, which is not without hope.

In this regard, Su Yi is full of confidence, mainly because of the performance of the Huanghu chicken, which makes him have so much confidence.

Next, he continued to ask, "What is the size of the egg market?"

According to the World Food and Agriculture Organization, in 2015, the global egg production reached 262.2 million tons, and Zhenguo's egg production reached about 52.8 million tons, accounting for about 20% of the world's total egg production, Zhenguo's egg production ranked first in the world. Liu Yueying replied.

Then, she continued: "Zhenguo is a veritable egg production country, since 1985, poultry egg production has always ranked first in the world, after years of development, Zhenguo's layer industry has basically completed the breeding, specialization, facilities and marketization, the formation of a relatively complete industry division of labor system. ”

After hearing Liu Yueying's summary, Su Yi smiled and smiled happily.

He felt that the promotion of the Emperor's Chicken and Eggs was a very correct and promising approach.

Before this, Su Yi didn't expect that the consumption of broilers and eggs would be so high, especially eggs, which surprised him very much, it turned out that so many people like to eat eggs.

However, he is not wrong to think about it carefully, eggs are indeed a very common food, most families will always have eggs in the refrigerator, and eggs are not only nutritious, but also very simple to make, and the taste is very good, which will naturally be very high.

In such a market, Su Yi felt that it would be very easy to promote the emperor chicken and eggs.

Of course, if you want to do this, the premise is that the scale of raising the emperor hoop chicken is large enough, and the scale of the egg can not be small, so that it can be promoted, and if the production is low, it can only become a niche commodity.

Next, Su Yi took out the emperor hoop chicken and the hoof's eggs and said, "That's why I asked you to collect information." ”

Because the emperor pheasant itself is a very clean animal, and it cherishes its feathers very much, so the feathers are always snow-white, will not be stained with the slightest stain, and will not emit a peculiar smell.

Su Yi brought the Huanghu chicken to the office, and it has been so long that he hasn't smelled the slightest peculiar smell, which is already a good explanation.

"Is this a chicken?" asked Liu Yueying.

Su Yi nodded and said: "Their name is Huanghu chicken, you can treat it as a new breed of chicken, or you can treat it as another animal, this is not important, but I want to raise and promote Huanghu chicken on a large scale, so that it can be used to replace broilers and become one of people's staple foods." ”

"Emperor Chicken. Liu Yueying read the name, it was the first time she had heard of this name, and it was also the first time she had seen the imperial chicken.