Chapter 517 Selling Fame and Reputation

Link was planning to stay in Las Vegas for two days, so he had a tight schedule.

Today, his residence in Las Vegas is on the top floor of the Venetian. There was an apartment there, which had belonged to the Adelson family, but now of course it was his.

After his villa on Bakers Avenue was given to Carrick, he had no intention of buying another property in the city.

Strictly speaking, the Venetian Hotel is a bit safer, with a separate elevator and completely separate from the hotel rooms. And the lighting and view of the top floor are also good.

When he arrived at the Venetian Hotel, he asked Tiger to let the luggage go to the room first, and then said to Douglas, who greeted him, "Let's go to the casino!"

The music in the casino is neither big nor small, which just makes most people feel comfortable. This kind of music and strangely fragrant air will make people want to stay here. Then there's the temptation of chips and dollars, which can make people can't help but gamble a few handfuls. And after the gambling starts, there are not many people who can easily stop it.

In particular, the dice table is won or lost, and the noise of gamblers can easily put people into this impulsive environment.

He walked through his casino, and some gamblers recognized him and even coaxed him to play two games so that they could follow the trend and win a little.

He also saw a lot of Asian gamblers with yellow hair and black eyes abroad.

He smiled and said, "If I have the opportunity next time, I will play with you." But forget it at the Venetian. ”

As he walked with Douglas, he said, "It seems that you are doing a good job, and the business seems to be better than before." ”

Douglas laughs, "We left most of the casino's original staff, and the way the casino is run has not fundamentally changed. So the casino change of owner has no special feelings for the gamblers. On the contrary, because of the last time the hotel changed hands, the hotel became more famous and attracted more foreign tourists. We also set out to improve the quality of our services and retain some of the new gamblers. ”

Link nodded and said, "That's good! Let's go to the Tiger Hall and have a look." ”

A tiger hall is a gambling hall that specializes in slot machine gambling.

Although there are slot machines in other casinos, the tiger hall is the real slot machine paradise. There are thousands of slot machines in this room alone. The vast majority of tourists, the first time to play, will choose to play slot machines first.

The music in the slot machine gambling hall is more exciting, with a special drum beat, which seems to strike at people's heartstrings. And the slot machine has its own fragrance, which can also make people linger.

Gamblers don't just gamble at the tables, there is also a type of slot machine gambler. They are a specific group of people who will often dominate a slot machine for a day.

Link and Douglas stand in a hidden corner. He saw that at least 60% of the slot machines in this tiger hall were occupied by people, and said, "Business here is so good every day?"

"Weekends will be better!"

Link said: "Of course it's a good thing that business is good. But we should also do something for them. ”

"What do you mean, boss?"

"Having people implant a program in a slot machine. Let the tiger be able to remind the gambler how much money he has lost. For example, fifty, one hundred, two hundred, five hundred, and one thousand are reminded once. ”

Douglas was stunned by his request. Who doesn't want gamblers to stay in the casino as long as possible. Because the longer a gambler stays, the more likely they are to lose money and the more money they will lose.

He thought it was Link's guilty plea of the casino.

If Link knew what he was thinking, he would definitely laugh and scold: his [2] mom [4] guilt!

The guilt of opening a casino and the like does not exist in his heart!

Existence is the truth, there are hundreds of casinos in Las Vegas, and there are only twenty or thirty large casino hotels alone, and new large hotels are built every year. If he doesn't do it, someone else will do it. Without the Venetian Hotel, gamblers would have gone to other casinos to lose money.

What do these gamblers have to bear for him?

However, whether it is a gambling god or a gambling king, or opening a casino, the reputation will not be very good. Human beings always have their own moral standards, and most of them will use their own morality to bind others. Gambling is bad in the minds of most people.

He opened a casino, which made black money in the eyes of many people, and he was still thinking about a better reputation.

That seems a bit self-righteous.

But when you become a [23], you still want to set up a memorial arch. Why can't he make a name for himself?

Looking at the look on his face, Link explained, "Do you think they'll leave because of the slot machine reminder?"

Douglas listened to him and thought it was really like that.

Not to mention the reminder of the slot machine, even if the husband and wife divorce on the spot, it may not make the gambler leave the slot machine. And people who just come to play, they will know how to win or lose. Fifty dollars is definitely the stop loss point for the vast majority of people who want to come and play.

Even if the reminder of the slot machine will make some people wake up and leave on the spot, the slot machine is an addiction. The smell of slot machines and the music of the casino will continue to haunt their minds, constantly driving them to gamble.

Such a reminder may affect the turnover of the slot machine in a short period of time. But that's a long-term business, and the casino doesn't necessarily have anything to lose in the end.

Moreover, with such a "humane" setting, they feel that they will not lose much by betting on slot machines at the Venetian. Maybe it will attract more people to gamble.

Of course, it is also possible that some gamblers feel that such a reminder will make them have a bad experience and go to other casinos. But there is no shortage of gamblers in this world.

"That's a great idea, boss!" Douglas said with a low voice, laughing. "I think if the casino industry should give you a 'Humanistic Care Award'. ”

Link laughed and said, "That's right, I'm trying to make a name for myself." But you know, I need fame. ”

"I'll get in touch with you to upgrade our slot machine later. ”

"Find someone to write some advertorials. All countries want it. ”

"I will. ”

With a population of just over 2 million, Las Vegas receives 40 million visitors a year. Except for those who come specifically to gamble for money, most just want to get a taste of casino games. If you can have a casino that reminds them of wins and losses, I think it will get their attention.

In fact, many tourists gamble in Las Vegas, but they don't plan to spend a lot of money on gambling. According to statistics, tourists lose no more than thirty dollars on average at casinos in Las Vegas, except for tourists who come to gamble specifically for the purpose of gambling.

So the reminder set by Link is also very particular. Tourists who just want to have a bit of fun usually account for about half of the tourists, and most of these tourists have a stop loss of $50 or less. Beyond that, it usually reaches two hundred.

So the reminder standard he set is almost equal to nothing. But it can be flaunted that the Venetian Casino is different from other peers.

Of course, Link wasn't entirely bad-hearted. There are many people who get carried away with the bet and completely forget about the stop loss level that was set before. The slot machine reminder he set can also be a kind reminder to those tourists who don't really want to gamble in the dark, so that they can calm down a little and consider whether to continue gambling.

Link looked at it for a while, then said to Darglas, "Let's go to my room and say." ”

They take a special elevator to Link's exclusive suite. The suite is huge, occupying nearly a third of the entire top floor. This was specially remodeled only a few years ago. Link stayed for a few days and felt pretty good.

Link asked Douglas to sit down across from him, then took the wine from Tiger and said, "Douglas, now let's talk about the casino's revenue." ”

Before he came, he had greeted Douglas to find out about the situation. Douglas has also memorized all the numbers: "In the first few months since we took over the casino, the business at the casino has been a little better than it was when the Adelson family ran it. The turnover in a few months totaled more than $130 million. Net profit of $110 million. But we currently have more than a billion dollars at our disposal. However, those spare funds are more cumbersome to use. "Those spare funds are in the casino's account, but that is not the casino's profit.

Link nodded and said, "This money is stored in the casino first." I'm going to pump it in the future. ”

"Okay. ”

"You can handle it, can't you?"

"Of course, I can handle it. ”

The so-called reserve funds are the bonuses of the slot machine. Slot machines are mostly progressive payouts. According to the probability of the casino's profit, there will only be a 2% profit in the end. The vast majority of money lost in the past should be won by slot bettors. This part of the money is subject to the supervision of the Gambling Commission.

And Link's first two million wins from slot machines was that kind of money. The old slot machine should have been retired long ago, but its winnings were still there, so it had to stay in operation until all the bonuses were distributed.

That money is, of course, in the hands of the casino, but not in the possession of the casino. It's just that gamblers who may win the lottery in the future are temporarily deposited in the hands of their casinos. But casinos are available.

In fact, there are too many casinos in Las Vegas, the competition is fierce, and the profitability of the casinos is not very high. But there is still a lot of capital coming into the industry. The reason for this is that the industry can collect a lot of money. Slot machines like the Venetian can amass millions of dollars a day, which can add three to four billion dollars to the casino's available funds in a year. These funds are available capital.

Link is considering that he will need a lot of money in the next two years, and he needs to figure out how much money he can collect so that he can make a rigorous plan.

He asked, "By the way, after all this time, is there anything unusual about the attitude of other casinos towards us?"

"Nope. At least not on the surface. Douglas thought for a moment and said. "We're still on the board of directors of the Las Vegas Casino Association, and the other casinos haven't shown hostility towards us, and MGM has shown a closeness. I guess it's probably because of the boss you own their shares. ”

Link laughs, "We have competition with other casinos, but they all know that the only way to maintain order in Las Vegas is to be united. They won't have much action. My fear is that they will unite to ostracize us. Since their attitude hasn't changed, that's for the best. ”