Chapter 156: Ming Pao Changes Hands (Part II)
Li Zi put the brewed tea on the coffee table in the study and said with a smile: "Mr. Scum, please use it slowly." ”
The scum took a sip and praised in front of Wang Jie: "Miss Li Zi is really a good craft." ”
Li Zi smiled and said, "Mr. Scum has won the prize." ”
"Xiaozi's skill in making coffee is even better, and you can come and try it one day. Wang Jie praised his woman without modesty.
The scum drank the tea and did not take the initiative to speak again. He didn't believe that Wang Jie invited him just to chat and enjoy tea, and the purpose was nothing more than to talk about the acquisition of the "Ming Pao" Group.
If Wang Jie didn't want to buy Ming Pao, why did he hire someone to investigate Yu Pinghai's old background?
Sure enough, Wang Jie opened his mouth and said: "I heard that Mr. Cha intends to sell "Ming Pao", I don't know if he has found a suitable target?"
The scum smiled and asked, "Mr. William is also interested in Ming Pao?"
"Very interested. Wang Jie nodded and said.
"Mr. William's DreamWorks Media Group already has seven or eight newspapers and magazines, so why bother with Ming Pao?"
Wang Jie asked, "Does Mr. Cha want to hear the truth?"
The scum said: "Listen up." ”
Wang Jie said: "Then I will say the idea in my heart and let Mr. Cha evaluate it." ”
As he spoke, Wang Jie dipped his fingers in the tea, simply drew the outline of a world map on the desk, pointed to the map and said: "I plan to build DreamWorks Entertainment Culture Group into a top entertainment and cultural empire in Asia, including film and television, music records, animation and comics, video games, paper media, publishing and distribution, and other fields. Based on Xiangjiang and relying on the Asian Confucian cultural circle, it will spread and expand to the world. For the next 15 years, DreamWorks Entertainment & Culture Group will focus on Asia. Fifteen years later, after 2000, the Group will expand to other regions. DreamWorks Media is an important part of DreamWorks Entertainment & Culture Group, and Ming Pao is also an important contributor to the development of DreamWorks Media. If I say this, can Mr. Cha understand?"
The scum opened his mouth to speak, his ideal was just to make "Ming Pao" the most influential Chinese-language newspaper in the world, and Wang Jie actually wanted to build a worldwide entertainment empire in Asia, which was a little too ambitious.
If someone else said this, the scum would definitely think that this person was talking about it. But although Wang Jie's background and net worth are not much known, the scum knows Wang Jie's energy, and what he says is still convincing.
"Mr. William, there's a difference between making a newspaper and making a movie. Your film can make a big box office around the world, but your Chinese-language newspaper will never sell well anywhere else but Asia, and DreamWorks Media's worldwide expansion is just empty talk. ”
Wang Jie nodded and said: "It is indeed difficult for Chinese-language newspapers to enter the media market in Europe and the United States, but as long as there is Asia, it is enough. To be honest, what I value most is the credibility of Ming Pao, which is the most valuable thing of Ming Pao. The other so-called "Oriental Daily", "Sing Tao Daily" and "Ta Kung Pao" are not worth mentioning compared with "Ming Pao". ”
Wang Jie's last sentence really hit the scumbag where he was proud. In terms of credibility, "Ming Pao" is definitely the first in Hong Kong, while "Oriental Daily" has no discipline at all, "Sing Tao Daily" is a purely commercial newspaper, and "Ta Kung Pao" is to help Wan Island speak. When the views of several newspapers do not agree, readers will mostly listen to Ming Pao's views.
In the past two years, more than a dozen wealthy businessmen and chaebols around the world have wanted to buy Ming Pao, and they are interested in nothing more than the sales of Ming Pao and its influence among the middle class, and they bought Ming Pao just to make money.
The most valuable thing about Ming Pao is its credibility, and Wang Jie was the first buyer to say this.
In 1959, Zha Yong invested 80,000 yuan and Shen Baoxin invested 20,000 yuan to co-found "Ming Pao", which was published daily. In the early days of the journal, Shen Baoxin was in charge of business, Zha Yong was in charge of editorial affairs, and Pan Yuesheng was their assistant. Although they kept changing the content of the supplement, changing the news route, and the scum was even sick to write "The Condor Heroes", "Ming Pao" still slid step by step to the road of "sound dogs and horses", with sales fluctuating between 1,000 copies, and a serious deficit in the first year. "Ming Pao's veteran staff remember his hard work, often having to write through the night, and agonizing over financial problems on the other. There is a legend that for a while he had to rely on pawns to maintain Ming Pao. According to the old staff of "Ming Pao", "Mr. Cha was really miserable at that time, he was tired from work in the afternoon, so he ordered a cup of coffee and drank it with Mrs. Cha. At that time, the scum Yong lived in Tsim Sha Tsui, and when he got off work late at night, the Star Ferry had stopped sailing, and he had to take the electric boat commonly known as "Bang La Bang La" to cross the sea. Whenever they got off work late at night, the Star Ferry had already stopped sailing, so they had to take an electric boat to cross the sea, but they had to wait for six people to start the boat each time, and the boat fare was relatively cheap. If you want to open immediately, you need a charter fee of three yuan. The couple would rather wait in the cool wind in the middle of the night than charter a boat to cross the sea. Coffee and the ferry are just two of the usual stories, and you can imagine the hardships of those years.
Ni Frame once said: "Ming Pao does not go out of business, it all depends on scumbag martial arts novels." At that time, the scumbag martial arts were serialized in the "Business Daily" and already had a large number of readers. Many people began to pay attention to "Ming Pao" in order to watch the scumbag martial arts. Slowly, the scumbag martial arts novels laid a solid foundation for "Ming Pao", and coupled with Shen Bao's new business methods, "Ming Pao's advertising business rose steadily.
The political changes in mainland China in the 60s provided an opportunity for the scum to get ahead, and it was the editorials of this time that the scum saved Ming Pao, especially the editorial of the "refugee wave" incident in 1962. In 1962, under the influence of the "Great Leap Forward", a large number of people from the mainland smuggled across the Xiangjiang River and were intercepted by the Xiangjiang police at Wutong Mountain in Sheung Shui. Due to the sensitivity of the incident, Ta Kung Pao, Wen Wei Po, and other newspapers did not report on it, but Ming Pao was "reckless" and spoke out, and from May 12 of that year, it made a front-page full-page report almost every day. At this time, "Ming Pao" began to find its own direction and positioning. After the "refugee wave" ended, Ming Pao changed its style from a "small citizen newspaper" focusing on martial arts novels, sensational news, and horse classics to a newspaper accepted by readers and intellectuals. In July 1962, sales exceeded 30,000 copies. By 1963, Ming Pao had completely emerged from its financial predicament, with an average daily sales of 50,000 copies.
The "Ten Years of Turmoil" has established the image of "independent speech" for Ming Pao. At that time, "Ming Pao" opened a "Beiwang Shenzhou" edition, which published news about the Chinese mainland every day, satisfying the needs of the people of Xiangjiang who knew nothing about the mainland. It was during the "Ten Years of Turmoil" that Ming Pao became the authority to report on news from China. From then on, the scum became the idol of liberal intellectuals. Based on the consideration of continuing the traditional Chinese culture, Zhayong founded the "Ming Pao Monthly" in 1966 and served as the editor-in-chief of the monthly magazine. Later, Hu Juren served as editor-in-chief for 13 years. Hu Juren has turned Ming Pao Monthly into a comprehensive high-level reading book, forming a global high-level academic journal. In 1968, Ming Pao Weekly was founded, and after several years of development, it has become one of the oldest entertainment weeklies in Hong Kong, the most authoritative, the largest in sales and the widest readership.
Although Ming Pao and the scum are often ridiculed as "opportunists" and "wall-to-wall grass" on the issue of China. By the 1980s, however, Ming Pao had gained a reputation as an independent intellectual newspaper.
In 1988, the daily sales of Ming Pao jumped to 180,000 in 1989. In addition to Ming Pao, Ming Pao Monthly, and Ming Pao Weekly, there is also a Ming Pao Evening News. Zha Yong also established Ming Pao Publishing House and Ming Window Publishing House. On January 23, 1991, Ming Pao Enterprise Co., Ltd. was registered and established, and on March 22 of that year, it was listed on the Hong Kong Stock Exchange. Ming Pao Group's profit in 1990 was as high as 70 million yuan, and by 1991 it was close to 100 million yuan
The scum thought to himself: No wonder this half-foreign man soaks in the pile of women all day long, and can still create a huge family business, this person's vision is really sharp.
The scumbag, who had no intention of selling Ming Pao to Wang Jie, was now a little interested, saying: "Ming Pao rejects all political parties and organizations, strictly abides by freedom and neutrality, and follows the line of running a newspaper in a peaceful and objective manner. Mr. William, if I'm not mistaken, you have a good relationship with that great man in Huaxia, right?"
"It can be said that confidant. Wang Jie admitted very simply, "To be precise, Deng Gong and I are both the same kind of people, and we are both nationalists who support the unification and prosperity of the country." The legitimate interests of the state, the nation and the individual are paramount, and as for the ruling party, I understand it as a professional manager. If this professional manager does a good job, I will applaud, and if he does not do well, I will criticize. I will not distort the facts for any party or group with a clear conscience, because wrong is wrong and right is right. You see, my TV stations and newspapers have always been in the middle of the world and reporting news objectively, because there are too many media that say bad things about the Chinese mainland, so it seems that I am a little different. ”
The scumbag drank coffee silently, as if he was pondering the credibility of Wang Jie's words. After a long time, he said: "Mr. William, I agree in principle to sell Ming Pao to you, but you have to give me a written guarantee. ”
Wang Jie smiled: "Then thank you for the scumbag." After a while, I will reform all my newspapers under the banner of Xiangjiang, and I hope that the scumbag can supervise and correct them. ”
"What kind of big reform?" asked the scumbag curiously, he didn't think Wang Jie was making a fuss.
Wang Jie said: "It is enough to affect the status quo of the Hong Kong press and even change the pattern of the Hong Kong media. ”
The scum frowned, then nodded and said, "Okay, I'll wait and see." ”