Chapter 14: Marketing
"Little brother, Mr. Liu called you to go to the conference room on the eighteenth floor for a meeting. ”
Lin Fan shrugged helplessly, "Sister Meng, is it really good for you to talk to a leader like this?"
Meng Ling stroked her head and laughed, her chest trembled slightly, she would be very happy every time Lin Fan showed such a helpless expression. Please, when she first knew about Lin Fan's rumors, she was stunned.
This little boy who didn't have any hair, well, she didn't know if the hair had grown Qi, the key was that he actually became the leader of the company's new project, you must know that this project that Mr. Liu was personally staring at, and the previous Leader candidate was broken.
Of course, this is not the main reason, the same is into the company, she has been in the company for two years and is now a small staff, and the most helpless thing for her is that according to legend, this little boy still has shares in the company, and the rumors say that it looks like it, after all, the company acquired hao123 two years ago is still in front of her.
But now, how about the leader, isn't he being teased by himself? No, bullied.
Lin Fan tried his best to control his eyes, saying that Meng Ling is still very good-looking, and her figure is even more likely to make people think about it under the outline of professional clothes, especially the tight spring light on her chest now, this has nothing to do with love, it is to see beautiful things and want to look at them twice.
"Little rascals. A flush flashed across Meng Ling's face.
Lin Fan immediately shifted his gaze and snorted, "Sister Meng, I'm going to a meeting, you get busy first." It's just that the figure is clearly a little embarrassed, and Meng Ling couldn't help but burst out laughing.
In the elevator, Lin Fan adjusted his breathing, he knew the reason why Mr. Liu called him to a meeting. Baidu Encyclopedia completed the programming work in half a month under his auspices, and now it is for the promotion and marketing of Baidu Encyclopedia, but he is ready.
When Lin Fan walked into the conference room, he was still startled, especially the figure in the main seat surprised him, Robin Li actually came to attend this meeting in person, this is the big guy he could only see on TV in his previous life. He didn't see Robin Li for half a month after coming to Baidu, and this was the first meeting between the two.
Robin Lee is a man who looks so gentle and elegant on the outside that you can hardly associate him with a shrewd businessman, a passionate entrepreneur.
Although Robin Li did not speak, Lin Fan could feel that Robin Li's eyes were staring at him all the time, Lin Fan smiled at Robin Li and began his speech.
Since the introduction of the Western corporate culture system in China, bigwigs have been particularly fond of giving speeches, especially Internet companies. Speech has also become a necessary skill for Internet leaders, of course, this is also related to the uniqueness of the Internet, its products are virtual, if you want to get investment, want to sell to your own users, let people have a comprehensive understanding, face-to-face speech is the best means.
"Ladies and gentlemen, Baidu Encyclopedia is a bold attempt made by our Baidu company, and it is a test stone for us to enter the field of knowledge. ”
As soon as this remark came out, others did not react, but Robin Li's eyes lit up, and entering the field of knowledge was the reason why he was optimistic about Baidu Encyclopedia, but the company was still immersed in the prosperity of Baidu occupying eighty percent of the share of the Chinese search engine, and did not have the intention of immediate transformation, and he never told others the idea of opening up new fields, but he did not expect Lin Fan, an outsider, to see it so thoroughly.
"What is marketing? Marketing is to make our products acceptable or paid for by users through means, and Baidu Encyclopedia, as a product in the field of knowledge, how can users accept it?"
Lin Fan's eyes swept the audience, and when he saw the curiosity in everyone's eyes, he said unhurriedly: "Here I put forward three ideas, the first is to build an upgrade system, similar to the upgrade of the game, different levels give different privileges and names, so as to improve user participation........"
"Second, participation, Baidu Encyclopedia, a product at the beginning of its establishment, was positioned as 'let human beings understand the world equally'. The premise of positioning is the participation of users, users are not only users of the product but also managers of the product, we will extract part of the high-level users of Baidu Encyclopedia to participate in the management, we will set up a user committee ......"
Saying so much in one breath, Lin Fan is also a little tired, it is not an easy job to give a speech in front of so many bigwigs, not to mention that everyone else is everyone, and he is just a half-level, that is, Lin Fan didn't pay attention, and now Li Yanhong's gaze at Lin Fan is almost shining.
In fact, if it weren't for the sake of image, Robin Li really wanted to shout at Lin Fan, you are really a talent, what you say is what I want, you are simply a roundworm in my stomach!
Basically, every time Lin Fan says a point, Robin Li's eyes are brighter, not only Robin Li, but also other executives such as Liu Jianguo, Lin Fan is too clear about the operation positioning of the product.
"The third is publicity, the first two are based on the operation of the product itself, and the last one is the top priority. I'm going to promote the concept that if you're a cultural person, you're going to create entries in the 100-step encyclopedia......."
When Lin Fan finished speaking, Robin Li took the lead in applauding warmly. However, these obviously can't satisfy the appetite of these bigwigs, Liu Jianguo took the lead in asking from the user experience level, "Is it convenient to create entries?"
"In response to this problem, we have sampled the difference test, all literate people can basically complete it, and we have also built a trigger-type novice guidance link, technical operations for novices, and also prepared a tutorial to publish in Baidu Tieba. ”
The legal department asked again, "After all, the entry is created by an individual, so how to solve the legal problem caused by the discrepancy with the real information?"
Lin Fan talked eloquently, "First of all, Baidu Encyclopedia is a platform provided by Baidu to users, similar to Tieba, which has nothing to do with the company. Secondly, when the user applies to create Baidu Encyclopedia entries, his account has left information in the background, if there is a problem, we deliberately pursue the individual, in addition, we also have a user complaint mechanism, where the rest of the users who do not meet the real information can complain. ”
.......
I don't know when there were only two people left in the conference room, Liu Jianguo didn't disturb Li Yanhong, who closed his eyes and pondered, he knew that this was the habit of his old partner, and after every meeting, he always had to go through the process in his heart.
After a long time, Robin Li opened his eyes with a satisfied expression. Seeing this, Liu Jianguo naturally knew that Robin Li was in a good mood, and couldn't help but quip, "Lao Li, this is a talent, right?"
Robin Li looked at Liu Jianguo steadily, and patted Liu Jianguo on the shoulder for a long time, "Old Liu, this kid is definitely a genius product manager!"
Liu Jianguo wiped his brows and muttered helplessly, "Don't you want to be so serious, it scared me." ”
However, Robin Li still has a word to say, Lin Fan is not only a genius product manager, but also a very strategic operator.