Chapter 134: Super Storm (3)
In the morning, McGregory sat in the store in person, and the peripheral products of "Jurassic Park" had already filled the shelves, and out of confidence in the name of King William Rothschild, he took out more than half of his working capital and invested it in this batch of products.
Next to it is the large theater, which is getting closer and closer to the end of the film, whether the peripheral products of the film will be popular, from the reaction of the first audience, you can get an idea.
Although peripheral products are also sold in theaters, due to factors such as crowding, many audiences often choose to buy them.
"Pooh, what time is it? He asked his men.
"Three minutes to go. ”
The subordinates naturally understood what the boss meant and gave a clear answer.
Sure enough, without waiting for a few minutes, a loud noise sounded in front of the boutique, perhaps the advertising poster for "Jurassic Park" pulled up played a role, and more than a dozen young people and a few parents led their children in.
They don't even look at the fine accessories and handicrafts from all over the world, and go straight to the shelves of movie merchandise.
"Mom, I want that Tyrannosaurus rex, and ...... And this, this and that......" A child's voice came.
"One cultural shirt per person, if you don't wear this, how embarrassed to say that you have watched "Jurassic Park". A young man shouted, "All the dolls come in a whole set, why don't you have the doll of that stupid security guard?" Well, it's not bad to have Dr. Setler played by Masayo. ”
"Hurry up, we're going to catch up with the movie. ”
"Don't worry, the next Jurassic Park show won't start in fifteen minutes, but then again, we're probably the first people to watch it twice, right? Oh God, that Tyrannosaurus rex is so cool, what do you think would happen if you put it in Los Angeles?"
"Disney's Jurassic theme park should be open today, and we'll go to Disneyland together after watching the movie. ”
The voices of these people were heard by a couple of kids on the other side, "Mommy, Mommy, we're going to Disneyland to see dinosaurs." ”
Before this group of people finished shopping, dozens of people poured in, their expressions with unconcealed excitement, and the words in their mouths could not be separated from dinosaurs and Jurassic theme parks, and many people were clamoring to see them a second time or several times in a row.
"Is the movie good?"
As one of the guests was paying, McGray leaned over and couldn't help but ask.
"Very good...... "It's great," the man didn't finish speaking, and his companion behind him interrupted him, "It's just great, it couldn't be better, Director William is right, the movie is as exciting as the novel, you will definitely regret it if you don't watch it." ”
More and more people entered the boutique, more than 90 percent of them came for Jurassic Park merchandise, but in a short time, the shelves gradually emptied, and McGregor hurriedly beckoned people to get the goods, and at the same time suppressed the urge to enter the theater.
As time went on, McGray discovered that the speed of shipment was unbelievably fast, and of all the merchandise he had ever sold, it was undoubtedly the hottest now.
By the afternoon, McGregory was getting to hold back, and the voices of so many guests who came and went kept talking about "Jurassic Park", almost all of them praised, and very few people criticized them.
Although he knew that these people who would enter the theater today were either fans of "Jurassic Park" or fans of director William, the sound of praise could not be more normal, but such unanimous praise is very rare for a commercial film.
Looking at the movie tickets he bought a few days ago, McGregory muttered a few words to his assistant, and went out into the theater, where exactly six or seven young students also walked in.
For more than two hours, whether it is McGregory or others, the heart is always on the throat, the real dinosaurs, the thrilling plot, people can't relax for a moment, and it seems to be accompanying several protagonists in the movie to experience the same adventure.
"Oh, God!"
Such exclamations have hardly ceased to exist.
McGregory is a businessman, after all, and a good movie reminds him that his stockpile may not last more than a few days.
As he walked out of the screening room, he saw several young people and heard their discussions.
"Chris, let's go and ask if there's any tickets left, I'd like to see it again. ”
"Me too. ”
"Me too. ”
Several others are chiming in.
Seeing them walking towards the box office, as much as he wanted to see it again, McGregory returned to his boutique, after all, the movie could be seen again in a few days, and the business opportunity was fleeting.
McGregory had just walked into his boutique, and he was shocked that there were so many people that his store was large enough that it was still crowded.
The left half of the store is overcrowded, which is the shelves selling Jurassic merchandise, and the right half is sparsely populated, which is where other goods are sold, and the two sides are in stark contrast.
Do you want to remove some of the goods on the right and add a few more shelves? Just as he was calculating, his subordinates frowned and walked over.
"Boss, according to today's shipping speed, the stocking in the warehouse can last for four days at most. ”
"What?"
McGray naturally understood what the other party was referring to, and couldn't help but widen his eyes, "So fast?"
"Yes. The assistant nodded, handed over the stats, and glanced at them at a glance, his brow furrowed as well.
You must know that the sale of these products, although the majority of the head will be taken away by the property owner, but there is still a lot of profit left to him.
"I'll contact Hasbro right away. ”
McGregory strode into the office at the back of the store and dialed the head of Hasbro's distribution department.
"What? can only send a quarter?" he just said his request to the other side, but was refused, "Michelle, we are old friends, you have to give me at least the quantity of the last purchase, right? The whole line is in short supply? Many people are asking for the goods? That's the business of Hasbro's head office, I only need the goods, even if the purchase price is increased by ten points!"
After all kinds of begging, the other party only gave him half of the amount he requested, and McGregor could only sigh, realizing that "Jurassic Park" would definitely be a hit, and director William would definitely create a miracle.
I already pay enough attention to the peripheral products of "Jurassic Park" produced by director William, why didn't I put all my working capital into it this time?
McGregory regretted it.
"Nine four million dollars, the first in history!"
This is the day after the new issue of the North American box office charts came out, and the front page headlines of many major newspapers and magazines, the influence of "Jurassic Park" is no longer limited to entertainment, but quickly spreads to all aspects of society, and a wave of dinosaur fever is coming.
"It was an unprecedented feast of joy that brought North America into a dinosaur paradise on this fiery autumn season, allowing the public to fully appreciate the whimsical whimsy of William Rothschild. ”
"$94.8 million, that's a record set by director William, we don't know how long it will last, and I can guarantee that the next film to break this record will still be associated with the great William, whose ideas have never been broken. ”
"Whether it's the dinosaurs, or the cast and crew of the movie, we've given so much praise that here, I just want to emphasize the old saying, King William Rothschild is a God-given gem to Hollywood!"
In the face of this chilling box office figure, countless media sang praises, from the film's special effects staff to producers, from actors to directors, who praised them several times.
Of course, as the original author, screenwriter and director of "Jurassic Park", Wang Jie was mentioned the most, and he couldn't help but get goosebumps after watching some compliments.
The crew, which is responsible for propaganda, moves methodically from east to west, causing a huge sensation every time they pass through a city, and they often gather tens of thousands of people outside the theater.
Although the movie entered its second week, the heat continued unabated, with long queues forming at the ticket offices of almost all theaters where "Jurassic Park" was released, and many even lined up outside the theater.
Among these people, there are not a few people who watch repeatedly, and many people have already watched it twice or three times, and they are still not satisfied.
Even the various places that sell movie peripheral products have ushered in a sales peak that has never been seen before, dinosaur dolls are the most in-demand, and they will be sold out as soon as they are put on the shelves, and other products are also out of stock, and Hasbro is working overtime to produce, even so, there is still a situation where supply exceeds demand.
Among them, the re-revised version of the Jurassic Park novel alone sold more than two million copies in ten days.
The promotion of the movie did not stop for a moment, and all kinds of news appeared in the media, which hyped "Jurassic Park" hotly.
The popularity of novels and movies has sparked a craze for learning paleontology in North America, and many students who are about to enter college have applied for related majors, and dinosaurs and King William Rothschild have become topics that must be talked about by the public.
In particular, the eye-catching amber in the movie has attracted the attention of many people, and this peculiar fossil has instantly become the darling of the people, although similar peripheral products can be bought, after all, it is not real amber, and many fans choose to buy a piece of real amber as an ornament, which has triggered a wave of price increases in North American amber.
The second week passed quietly, and "Jurassic Park" still held the top spot in the North American box office charts of the week, with a box office figure of 80 million, pushing the film's total North American box office by $170 million.
At this time, the whole Hollywood has lost its voice, and they can only watch it with wide eyes, watching this movie, looking at another work of Wang Jie, what kind of record will be created!
"Jurassic Park" almost dominated the North American film market during the same period, and all the opponents who faced it were as vulnerable as the Ford car facing the Tyrannosaurus Rex.
In the boutique on Hollywood Boulevard, most of the merch was sold out, and looking at the customers who came in full of hope and left in frustration, McGregory scolded the delivery company, what time is it, and the fourth batch of merch he ordered has not yet been delivered.
When the third week passed, the weekly box office of "Jurassic Park" finally dropped significantly, but the box office figure of less than $61 million still firmly sat firmly in the top position of the weekly box office chart, so far it has broken a series of records in film history.
The highest box office figures in the first week, the fastest to break 100 million, the fastest to break 150 million, and the fastest to break 200 million were all included in "Jurassic Park".
In fact, industry insiders know that it is only a matter of time before it becomes the total box office champion in film history.
After entering the fourth week, "Jurassic Park" has finally slowed down, and the previous long queues to buy tickets have gradually decreased, and other film companies are relieved, as long as "Jurassic Park" does not break out again, their films still have a lot of hope to get a piece of the pie from this autumn slot.
After twenty days of intensive publicity, the crew returned to Los Angeles, and at this time, everyone's faces were not only tired, but also irrepressible excitement, after all, they had created a miracle together, and this miracle continues!
Now is not the time to relax, in late August, "Jurassic Park" will go out of North America and fully land in the overseas market, after a short break and adjustment, the crew will be divided into two routes, respectively to Europe and the Far East, to launch a new round of publicity.