“…… In our traditional morality, Confucianism teaches that women should be subordinate to men, and this idea is in our blood. "My Sassy Girlfriend" does the opposite, the heroine Song Mingxi played by Wang Zuxian is a modern woman with an independent personality, she seems to be savage but is actually weak in her heart......

…… In just a few days, "My Sassy Girlfriend" has exceeded 200,000 viewers in Seoul. And what about the films made by our Korean directors themselves?

South Korea's 'New Film Movement' has been in the past three years, but there are only two or three works that can really be done, and the box office is not too good. Korean directors should learn from the film art of Xiangjiang, not blindly worship Europe and the United States, but combine the cultural history and current situation of South Korea, so as to shoot our own classic film ......" - "Korean Film Weekly"

The release of "My Sassy Girlfriend" in South Korea can only be described as crazy, and in the capital Seoul alone, there have been 200,000 moviegoers in less than a week.

Today, the most famous Hong Kong movie stars in South Korea are Zhou Yunfa, Cheng Long, Zhang Guorong, Li Lianjie, Lin Qingxia and Hu Huizhong. Among them, Cheng Long has the highest cumulative number of moviegoers, but the largest commercial value belongs to Zhang Guorong, although Zhang Guorong has shot fewer movies in recent years, his status has long exceeded the scope of Asia, and Zhang Guorong is also the first Xiangjiang artist to be invited to South Korea to shoot commercials.

However, after the release of "My Sassy Girlfriend", I am afraid that Lin Qingxia's commercial value in South Korea will suddenly surpass Zhang Guorong.

No way, "My Sassy Girlfriend" is too popular in South Korea. The Korean people, like Chinese mainland, have been imprisoned by ideology for decades, and although some gangster and crime-themed films can be sold into South Korea, as long as the films involving politics, religion and traditional ethics are all banned in the first two or three decades.

"My Sassy Girlfriend" has a bit of a curve to save the country, this movie has nothing to do with politics and religion, but it directly impacts the traditional concept of Korean men's superiority and inferiority, while pleasing Korean women, it can also do not disgust Korean men.

This kind of challenge to traditional concepts is not comparable to Cheng Long and Zhou Yanfa's action and gunfight films, it is a kind of ideological shock and impact. Coupled with the fact that the film is hilarious and touching, South Korean audiences are rushing to the cinema to watch "My Sassy Girlfriend" as if they were rushing to buy it in a shopping mall.

After World War II in Europe and the United States, feminist ideology emerged, and women in the United States did not work after marriage, but now they are entering the workplace one by one.

"My Sassy Girlfriend" may be just a good romantic comedy for European and American audiences, but in the Confucian cultural circle of Asia, it is an impact on traditional aesthetics.

The island nation Edo Daily praised Wang Jie after the release of "My Sassy Girlfriend", saying that he was a "true feminist director".

Whether it is Japan, South Korea or Singapore, Xiangjiang, a barbaric whirlwind suddenly blew in this summer file, and those new generation girls have regarded Lin Qingxia as an idol and expressed their love for their boyfriends with punches and kicks.

When their boyfriends protested, the girls responded with the ten rules of love in the film, and began to question their boyfriends: You don't even want to be beaten for me, which means that you don't love me at all!

Many men are grateful to Wang Jie, because after watching the movie with their girlfriends, they went to learn how to open a room in the movie to find romance, and naturally took each other down.

There are also many men who grit their teeth at Wang Jie, and a "My Savage Girlfriend" has become a barbaric Bible, making the originally gentle and lovely girls hideous.

"Ming Pao Weekly" commented on this: "There is no doubt that director William has made another phenomenal movie." ”

Yishu was full of praise for "My Sassy Girlfriend", and admitted that he had suggested many female friends to watch this movie: "Why has the status of women in society not been promoted? Many people use culture as a shield, and I think the fundamental reason is not culture, but at the economic level." If women are not independent and financially dependent on men, they will never be able to be equal to men...... I have always called on women today to get rid of the concept of housewives and come out to work, so that they can have social status only if they have economic status. ”

Lin Yanni wrote in the "Oriental Daily": The interesting and subversive feminist trend of thought is best presented in "My Savage Girlfriend", and what is more ingenious is that the film portrays the image of the "savage" heroine, which does not feel so pretentious, but can be seen in a simple innocence, in fact, "My Savage Girlfriend" is not so fresh and refined in terms of plot, but the films directed by William are always so beautiful and moving in the expression of love. The savage and domineering but charming Song Mingxi, the honest Morning Glory, the movie can't help but laugh in their witty humor, and feel the beauty of love.

The repercussions of the film in mainland China are even stronger, and now the reform and opening up has begun to bear fruit, but there is some backwardness in terms of culture, "My Savage Girlfriend" has opened the eyes of all the Chinese people who are still a little conservative, it turns out that love movies are not only romantic encounters, beautiful true feelings, but also cute violence and sadness.

"Nandu Daily" commented: "My Sassy Girlfriend" is a romantic romance film of a typical Xiangjiang model: low-cost small production + sensationalism + youth idol, which combines the freshness and delicacy of island idol dramas, the romance of European literary films, and the nonsensical and funny of Xiangjiang movies, and evolves into a sensational story that happens around us.

The biggest feature of the film is that it has created a rare "savage girlfriend" character in previous films, and "women beating men" has also become the biggest gimmick of the film. If "savagery" is the external burst of youthful vitality, tenderness and sweetness are the essence of "girlfriend". "Sassy Girlfriend" has the same childlike heart as any other girl——— fun and full of love. It is her gentle and kind side that makes her boyfriend, who was tortured by her so immature, desperately treat her "grief" and fall in love with her deeply, which may be one of the reasons why the audience likes this crazy and somewhat perverted hot girl.

The simple and clear plot, the fresh and bright rhythm, and the jokes caused by "Honest Men and Evil Women" are endless. However, these jokes are not funny and shoddy nonsense for the sake of being funny, but a funny, light-hearted and natural comedy that makes people feel bored in the film that lasts for more than two hours.

Such a good reputation has also made the box office of "My Sassy Girlfriend" an amazing achievement, Xiangjiang alone has sold a box office of 38 million Hong Kong dollars, South Korea has set a record of 3 million moviegoers, the island country has received a box office of 4.6 billion yen, Wandao has also achieved 45 million Taiwan dollars, and as for the mainland of China, it has sold more than 90 million yuan. Originally, the box office in China should have been higher, but the ticket price of a movie "Shaolin Temple" sold more than 100 million yuan at the box office after the ticket price went up, but why did the box office decrease after the ticket price went up? This is all because the phenomenon of piracy has begun to become rampant, and the video halls everywhere in China and the flooding of pirated discs in the future will bring a dark period of 10 years to Chinese films.