The Time Magazine article is divided into three chapters, which comprehensively analyze Sid's amazing achievements in the past year, from the three aspects of fiction, film and company management. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Chapter 1 - The First Code of the New Century

The article not only analyzes The Da Vinci Code, but also tells a world of suspense, religion and conspiracy theories in an astonishing world of religion, art and science. It also introduces the amazing achievement of the novel landing at the top of the New York Times bestseller list as soon as it was released.

Time magazine said that Sid shocked the entire American fiction and cultural circles with only one piece/place/neodymium/work, and "The Da Vinci Code" broke all existing book sales records like the Beatles record.

The novel topped the New York Times bestseller list for more than 30 weeks from the time it was released, and the record continues to be broken. Whether compared to the best-selling authors of his time or to the great writers of history, Sid's "The Da Vinci Code" is a powerful mess.

Chapter 2 - An Unstoppable Paranormal Storm

A $10,000 movie, a director, four actors, all laymen! But it's such a humble combination that makes the most profitable movie of 1998.

This seems like a fantasy no matter how you look at it, but it really happened in the United States.

The article begins the second chapter with such a paragraph, and it takes a decade for ordinary people to enter the film industry, even James Cameron, who was crowned king with "Titanic" this year.

It took 7 years to transform from a Canadian-born truck driver to a successful Hollywood film director. The twists and turns and difficulties experienced during this period are not something that outsiders can imagine.

But Sid's crossover from fiction to film took only a few months.

Sid said in an interview that the stories of "The Da Vinci Code" and "The Ghost Record" were conceived and completed several years ago, and they were only realized after they became independent from the welfare home.

A DV movie that has never been seen before, under the seemingly rough picture, it is actually full of ingenuity and creativity. In the article, Sid revealed the origin of the creation of "Ghost Shadow", combining the real atmosphere of realistic family photography with horror films to create the most realistic horror film in the world.

DV movies and pseudo-documentaries, as hot words in '98, were coined from Sid's hands and spread to the world.

Chapter 3 - The Lion Reborn from the Fire

Artist or businessman?

Many people can be good in one domain, which is quite good, but Sid is not willing to be just a pawn at the mercy of others. In the interview, he said that all artists deserve better treatment, and that most of today's businessmen are based on exploitation.

That's why at the beginning of his business, he resolutely used all the copyrights of "The Da Vinci Code" as collateral and borrowed a huge amount of money to set up his own film company, FireLion Pictures.

And after the establishment of Fire Lion Pictures, he invested a huge amount of money to distribute his own / place / neodymium / film "Ghost Shadow Record", and the adventure paid off after all. "Ghost Record" has so far swept the North American market, sweeping more than $170 million at the box office.

Along with Sid, Fire Lion Pictures became one of the hottest topics of 1998, not inferior to the first half of the year, with a global box office of $1.8 billion, "Titanic" (and the only film to date to have grossed more than $1 billion) and its director, James Cameron.

The content of this issue of Time Magazine can be said to have set a positive tone for Sid and the Fire Lion.

The media that followed followed was also a one-sided eulogy, but that was not the point, the focus was on the fact that at the end of June, the world's largest business magazine, Business Week, also published an in-depth analysis of the publication and promotion of "Ghost Record".

For the first time, the content of it really shocked the entire Hollywood high-level circle.

According to the report, the reporter of "Business Week" deeply tracked and investigated the entire process of publicity and distribution before and after the release of "Ghost Record", as well as relevant people.

From the end of last year (1997), at the door of video stores all over the United States, "enthusiastic people" holding missing person notices. to the "supernatural murder case" reported in newspapers around the world. and then to the official website on the Internet, and the "police investigation video" and so on.

Fire Lion Pictures seems to be quiet, but in fact it has carefully planned a "big lie" that lasted more than half a year and covered the whole of the United States! Such a "shocking conspiracy" is difficult to control without outstanding execution ability, and it is impossible to create it without amazing business acumen.

Such a new way of propaganda has almost subverted the traditional model of the past. In the past, Hollywood used to promote movies, throwing money at it, using traditional channels such as media and television, as well as the publicity effect of celebrities to create audience expectations.

But now this kind of point-to-point, like a virus, brings publicity expectations to the audience before the movie is released. It's almost a sign that Hollywood will usher in a promotional revolution.

And this is the real impact that Sid and his Fire Lion Pictures have brought to the industry.

"Business Week's professional and accurate analysis" shocked the film industry.

A film company that only has the ability to produce is just an independent studio that makes good films. There has always been no shortage of such companies in Hollywood, with DreamWorks in the past and Legendary Pictures in the future.

But having excellent publicity skills, that's another matter. You don't need to be attached to a big film company, you can carry out accurate and comprehensive publicity and distribution by yourself, which is the envy of all second- and third-tier companies.

Jon Filsmer flipped through the "Businessweek" in his hand again, and the cover was the LOGO photo of the main entrance of Fire Lion Pictures, which looked vigorous and majestic. Looking at the magazine, Jon Filsmer couldn't help but fall into thought.

At this moment, the shadows of several people blocked the light, and one shadow blocked the magazine on the table.

"Mr. Jon Filsmer, it's a pleasure to meet you. As soon as Jon Filsmer looked up, he saw that it was the owner of Fire Lion Pictures, Sid Leonhardt, who had been in the limelight recently.

"I'm glad to meet you, too, Mr. Leonhardt. Also, please call me Jon. Jon Filsmer suddenly felt a little nervous, and he was a little cramped to cover the magazines on his desk. After all, when reading the content about each other in a magazine, being bumped into by the genuine version will cause some panic.

"Okay, Jon. This is my agent, Ali Emmanuel, and I think you should know him. Sid pointed to Ali beside him.

"Of course, you two are famous in Hollywood now. Jon Filsmer said with a smile.

"Oh, I don't know when I'll be able to match Sid's all-American genius. Ali Emmanuel jokingly sat down.

"Don't you come here less, aren't you in your company (Endeavor Elite Agency) every day, shouting 'Labor and Management are back, ICM give me care' or something?" Sid retorted with a smile.

"Hey, don't expose me so quickly. Ali Emmanuel laughed speechlessly.

Jon Filsmer couldn't hold back the doubts in his heart and said, "Mr. Leon, you ......"

"Call me Sid. Sid smiled, but said strongly.

"Oh, good, Sid. Jon Filsimer nodded hesitantly in agreement.

"Do you want to ask me why I asked you, the CEO of LionGate Films, to meet in private?" Sid asked with a smile.

"Not bad. Jon Filsmer nodded solemnly.

"Of course it's because I'm optimistic about your performance at Lionsgate. Sid also put away his smile and said seriously, "So I would like to invite you to our FireLion Pictures as CEO. ”

There was no warm-up, no persuasion and rhetoric/incitement/instigation/, Sid said his intentions straight to the point, which made Jon Filsmer on the other side stunned on the spot. Although there was some speculation in advance, Jon Filsimmo was shocked to hear Sid say it with his own ears.

With the box office explosion of "Ghost Shadow", both Fire Lion Pictures and Fire Lion TV began to recruit and expand their staff, because as the company grew, there were more things to deal with.

Sid found himself spending so much energy just on the planning and day-to-day business that he had little time to prepare for his next film. So after settling it with Ali Emmanuel, Sid decided to find a reliable CEO for himself to help him run the company.

Let yourself take a break from the hustle and bustle of daily affairs, just control the development of the Lion Group in the big picture, and have time to do what you love.

So Sid began to check with Ali about the characters in Hollywood that could be poached.

Although Hollywood has always had no shortage of outstanding professional managers. For example, Barry Diller, who single-handedly saved Paramount and developed the Fox TV network from scratch to the fourth largest TV station in the United States. Later, there was Robert Iger, who saved Disney from the abyss created by Michael Eisner and allowed Disney to successfully counterattack.

But in Sid's view, there is only one company in the whole of Hollywood that really has a brilliant and accurate overall view and outstanding micromanagement-Lionsgate!

As a second-tier film company, Lionsgate has an alternative and unique market positioning, which is accurate and effective. From Sid's perspective on the top of time, looking at the history of Lionsgate, you will be surprised to find that they have hardly made any major mistakes, and have continued to create various miracles one after another.

The history of the Liongate's fortune can be called an ordinary life, if it weren't for Sid himself, he would really think that the people of the Liongate were the sons of the plane who gathered the power of the wilderness.

So when it came to finding a CEO for his company, Sid's first thought was Lionsgate's current CEO, Jon Filsmer.

Executives from the six major studios, as well as well-known second-tier companies that have been established for more than a decade, have a hard time attracting them to work at Fire Lion Pictures.

After all, Fire Lion is still a small company that only releases one movie, and it is also an outlier of non-traditional film films, with such results, it is still too reluctant to let those old fritters who have been rolling in Hollywood for many years jump ship.

So in contrast, Lionsgate, which is far from successful now, has become the most valuable potential stock.

"Well, I'm sorry......" Jon Filsmer said after thinking for a long time.

"Oh, why?" to Jon Filsmer's surprise, Sid didn't get annoyed or frustrated, but asked with a curious look, "As far as I know, Lionsgate is still a small company with no box office success." ”