Spent the afternoon resting at the hotel. Pen & Fun & Pavilion www.biquge.info

In the evening, Li Dong said to Sun Tao: "I will go to the Times store later, although I have heard of the Times, but I don't know much about their business model and store scale." ”

Sun Tao nodded when he heard this: "Okay, I'll accompany you later." ”

He has been in Sunan for more than a month, and he is idle at other times except for negotiation time, so he naturally will not be bored in the hotel all day.

These days, he has almost turned Sunan around.

The address and scale of the store of the times, as well as the general operating conditions, have been thoroughly investigated to a certain extent.

The two of them agreed on this, and they did not drink at dinner.

After a simple meal, Li Dong and the others set off to the nearest Times store, Tongzhou is the base camp of the times, and there are not a few Times stores.

Sun Tao introduced as he walked: "Tongzhou is Fang Keng's hometown, the Fang brothers have invested a lot in Tongzhou over the years, and charity is also in full swing. ”

Li Dongdao: "This will not affect our next business, right?"

"Probably not, normal corporate mergers and acquisitions, not foreign acquisitions. ”

Sun Tao's words are to the point, Li Dong remembers that after the acquisition of Lotte in 09, it caused many people to boycott.

At that time, Wumart unexpectedly failed, and at that time, in order to vent his anger, Wumart's senior management also told the media that another national famous brand had come to an end.

Because of this, at the beginning of the era when Lotte took over, it lost money almost year after year.

In addition, the serious loss of middle and senior leaders has also had a great impact on Rakuten's entry into the domestic market.

While the two were talking, the first Times Supermarket arrived.

In the summer evening, there are many people who go out to shop, and the era is dominated by hypermarkets, and the Times supermarket that Li Dong and they went to happens to be a large shopping center.

The shopping mall is full of men and women who come out to hang out, and it is very popular.

Not to mention anything else, just looking at the popularity here, Li Dong thinks that the business of the supermarket will not be bad, and if it is really bad, it means that there is a problem with the manager.

Opening a shopping mall in this kind of area, if it weren't for the early entry of the times, it may not be possible to get such a good place.

The crowd didn't stay in the square for long, and went straight to the supermarket.

As soon as he entered the supermarket, Li Dong's brows furrowed, there was no overcrowding as expected, and there was no such noisy atmosphere.

Compared to the outside door, it is like two worlds.

Outside the door is bustling, shoulder to shoulder, but inside the door is deserted, customers are in twos and threes, and there are not even a few people queuing up at the cash register.

Seeing this situation, Li Dong immediately frowned and said, "What's the matter?"

Sun Tao's face was also a little grim, and he thought about it for a while: "Maybe because of the acquisition, the emotions of the employees are a little unstable, coupled with the encirclement and suppression of several supermarkets in Suguo, so the business is a little worse." ”

People's hearts are unstable, Li Dong can understand.

But when it came to Su Guo's encirclement and suppression, Li Dong was puzzled: "What does this have to do with Su Guo?"

Sun Tao said helplessly: "In the past two years, Su Guo has become more and more domineering, in order to seize the market, the wolf pack tactics have been brought into full play by them. Whether it is a foreign retail enterprise or a local retail enterprise, Suguo is encircling and suppressing the shopping. Less than 200 meters outside the door is a Suguo hypermarket, where the price is a little cheaper than here, and a lot of business in the era has been robbed. ”

Li Dong snorted: "The surname Ma is really domineering! Is the surname Ma so good these days?"

Speaking of which, he and several people surnamed Ma still have something to do with it, PP and QQ in the distance are peers, chat software market, PP users are almost robbed by QQ.

In the e-commerce market, Ali's is not a good stubble, although it has not yet reached the point where it will be in a few years, but there is no place for the domestic e-commerce market to be squeezed.

Forget about these two, I didn't expect to provoke another surnamed Ma now.

Su Guo's Ma Jialiang is not weak, this guy's ability is indeed strong, and within the China Resources system, he is even tougher than Chen Lang.

Speaking of which, Li Dong was actually quite influenced by Ma Jialiang.

The most obvious point is that both of them have relatively independent personalities and like to eat alone.

Li Dong's strategy of squeezing out several other supermarkets in Jiangbei is almost the same as Ma Jialiang's, and Li Dong did this at that time, also learning from Su Guo.

When you suppress your opponent, it feels very cool.

But when he encountered this kind of dog skin plaster, Li Dong had a headache.

Breathing a sigh of relief, Li Dong said: "Don't worry about Su Guo's side for now, when I take over the times and stabilize the situation, he is good-looking!"

The reason why Su Guo is so bullish and so tough is nothing more than two points, first, Ma Jialiang's position within Su Guo is stable, and he is a good word, even if it is a loss, Su Guo and China Resources are at his disposal.

Second, local enterprises, the contacts and popularity accumulated in southern Jiangsu over the years have laid the foundation for him.

When competing with other companies, other companies are afraid of losing money, and there are board of directors constraints.

After a long time, others couldn't bear it, and the high-level people sent over couldn't bear such a lot of pressure, and finally had no choice but to retreat.

But for Li Dong, these two points are not a thing.

As a private company, Li Dong has the absolute right to speak in the distance, and no one can refute what he says to do.

The second point is not a big problem, the times have been based in southern Jiangsu for many years, and their connections and fame are not much weaker than Su Guo.

The reason why it is losing and retreating now is, on the one hand, the impact of mergers and acquisitions, and people's hearts are a little unstable.

On the other hand, the main energy of the Fang brothers is not focused on this side, and the development of the Fang family's Zhaofeng Group in Hong Kong is also good, and the investment environment there is looser than that in the mainland, and the main energy of the Fang brothers is invested there.

The big bosses don't have the energy to care, and the middle and high-level don't have the heart to care, which is the main reason for the decline of the times.

You must know that in 03 years, the annual sales of Times have entered the top 30 domestic chain industry.

However, a few years have passed, except for that year, the sales growth rate of the past few years is far less than that of other companies, is it weak competitiveness?

Li Dong doesn't think so, and the main reason is the problem of human rule.

After thinking about it briefly in his heart, Li Dong didn't continue to think deeply, and stepped into the Times Supermarket.

Others also followed, a group of more than ten people, at this time it was still quite eye-catching.

Li Dong and they don't care, this era store has three floors, and Li Dong and everyone have a brief look.

After reading the things, Li Dong paced in front of a middle-aged woman dressed in the clothes of an employee of the times, and greeted with a smile: "Sister, are you busy now?"

The employees of this era had long noticed Li Dong and his party, and when they saw that they didn't buy them, they had long guessed that these people might have been inspected by a government department.

Although Li Dong was young, the middle-aged woman did not dare to slack off, and hurriedly said: "Don't be busy, don't be busy, just say if you have something." ”

Li Dong smiled and asked, "How long has the eldest sister been working here?"

"Three years. ”

"Three years, that's almost as soon as it opened?"

"Well, I came here when it opened, and I've been doing it here for the past three years. ”

"After working for three years, what is your salary, how are your benefits, and have you bought all the social security and so on?"

"The salary used to be okay, but in the past two years, the price of things has increased, and the salary has not ......"

“……”

Li Dong chatted with the middle-aged woman for a while, and he also had a general understanding of the situation of the low-level employees of the times.

After chatting for a while, Li Dong said again: "Do you know that the Times is ready to sell?"

"I know, I heard that there is a new boss soon. ”

"Do you have any thoughts on this?"

"If we have any ideas, we hope that the new boss will not fire us, and if possible, give us a salary increase. Where to do it or not, as long as we have a lot of money. ”

This is probably what most people think, and their loyalty to the company is not too high.

The ones who really have viscosity to the company are probably those who are in the management, and these talents are most worried about changing bosses.

Li Dong asked for a while, the middle-aged woman did almost nothing to hide, and she said whatever Li Dong asked.

At the end of the question, Li Dong frowned, and then said with a smile: "Eldest sister, we have talked until now, and I haven't seen anyone urging you to work, and the foreman and store manager don't come to inspect?"

"How can they have that spare time? In the evening, several leaders went home, and now there is a reserve store manager in the store, and the young man doesn't care much, as long as he doesn't wander in front of him. ”

Li Dong nodded, thanked the middle-aged woman and walked away.

……

Waiting out of the Times Supermarket, Li Dong glanced back, and sighed for a long time before saying: "I have to find a way to recruit people, once I take over the times, I am ready to purge!"

As soon as these words came out, Sun Tao and several people shook in their hearts.

The Great Purge, Li Dong is really bold enough.

When the company first acquired, the most common thing the new owner did was to stabilize the morale of the military, for fear of a large loss of personnel.

Even if you have an idea, you will wait for the company to stabilize and clean it up as soon as you take over, which is a big trouble if you don't get it right.

Thinking of this, Sun Tao said in a low voice: "Mr. Li, if you don't slow down, you will ...... as soon as you take over."

Now in the retail industry, who is not racing against time to seize the market, in the times, we have wasted enough time. Slowly, a year has passed, and it may be painful at first, but I can bear this loss.

By the end of the year, the era will be completely integrated into the distant flag, so that the pace is consistent with the distance, this is what I want. ”

Seeing Li Dong say this, Sun Tao hesitated, but finally did not persuade again.

Li Dong and they inspected a total of four stores this night, and in general, the business of the times is quite passable, and the loss is not enough, but in terms of profit, compared with the distance, it is not enough.

Everyone is doing this, and if you take a look at it, you can still estimate it in general.

The scale and location of the Times store are actually good, but in Li Dong's opinion, they are a little lifeless, and the employees and customers are not active enough, as if they do not have that kind of vitality.

This situation cannot be seen in the distance, which has been established for a short time, and whether it is an employee or a customer, it seems to be active as soon as they enter the distance.

Don't think that the atmosphere is not important, in fact, for hypermarkets, the atmosphere is even more important than the quality of the product.

The simplest example, the same customer, entering the era, he might buy something for a hundred bucks.

But if you go far away, affected by the surrounding environment, people may end up buying something for 300 yuan, regardless of whether they need it or not.

At this time, it is not the quality of the product or the discount of the event that affects him, but the atmosphere and desire that inspires people to shop.

And these are not seen in the times.

Therefore, even if the era of 03 has entered the top 30 domestic chain enterprise sales, it is almost standing still now, and it will soon be defeated by the distance that was only established in 04.

In terms of hardware, there is actually not much difference between the two sides.

The main influencing factor is people!

Li Dong originally planned to leave a group of management, but seeing today's situation, Li Dong was a little shaken.

Is it really useful to leave those dead bodies on the vegetarian meal?

If you want to say that among the domestic retail enterprises, what Li Dong wants to dig up the most is probably the people of China Resources, these guys are like wolves, this is the management that Li Dong wants.

As for other retail enterprises, in the next few years, they will be losing in front of foreign retail groups, and they will be gloomy one by one, and Li Dong is actually not too eye-catching.

(To be continued.) )