"There's something else I'd like to discuss with you, Sid. After a brief discussion of the "problem" with Microsoft's door-to-door visit, Larry Page took up another long-thought matter.

"Sid, Sergey and I (Brin) have been thinking about one thing lately. Larry Page began.

"What's the matter?" asked Sid.

"We want Eric Schmidt to be the CEO of Google. "Larry Page's decision was very unexpected.

After more than half a year of adaptation, Eric Schmidt began to take over the transformation of the company's day-to-day operations.

After all, whether it is Larry Page, Sergei Brin or Sid, they are not management talents, even Sid's own Fire Lion Group is to hand over the daily operations to professional managers such as Shirley Sandberg, and he just has the title of CEO of the group.

Speaking of Google, after joining Google for nearly a year, Eric Schmidt showed his outstanding value, originally because of Larry Page and other three founders of the company's strong control, and was considered to be a "puppet", Eric Schmidt, who was quickly integrated into Google's management as president.

"Oh, why?" asked Sid, with a smirk on his face.

"Because both Sergey and I feel that he is really good at the day-to-day management and overall management of the company, and we are both too young to manage, and if the company continues to expand, I also feel that it is a little inadequate. Larry Page said very sincerely.

"If Schmidt is CEO, what are you going to do?" Sid's question is actually the first reaction of most of Google's current management to this proposal.

"Product Director, I think it's better to focus on the product itself, of course, Brin and I will still be involved in the day-to-day decisions of the company, but I think if I want to learn management, then I need to learn more time with Eric. Larry Page said this very sincerely, and Sid couldn't help but nod secretly.

"I agree to this proposal. Sid's answer made Larry Page breathe a sigh of relief, Google is not like other startups that are full of strife and infighting, and it is very important for the three founders to be in step with each other and have a harmonious relationship.

Sid was able to agree to this offer without prior greeting, which really made Larry Page breathe a sigh of relief, but Sid's next words made his heart lift again.

"But I think we need to do something to be prepared. Sid said.

"How do you plan ahead?" asked Larry Page curiously.

"Remember what I said about the 'umbrella' on Google?" Sid said with a slight smile.

"You're talking about building a new parent company outside of Google?" Larry Page immediately remembered another plan that Sid had joined after setting the initial "stealing the day" strategy - "Project Umbrella".

Historically, Google's lucrative Internet advertising business has been a success, a failure, and in almost a decade, Google has become the biggest myth in Silicon Valley.

It can be said that before Joe led the rise of Apple's real king, Google was regarded as a symbol of the future by Silicon Valley, and a series of their practices were regarded as the most cutting-edge innovators inside and outside the industry.

For example, Google's free lunch benefits for employees, two days of "free time" a week, and the "Vision Wall" that is famous both inside and outside Silicon Valley.

These seemingly incredible practices have been imitated by many companies inside and outside the industry for a long time, but, from Sid's eyes many years later, the real foundation of the Google myth is actually quite simple, there is only one - Internet advertising business!

This core business, which generates more than 90% of Google's revenue and profits, is not only the cornerstone of the reality that supports Google's series of "arrogant" innovations, but also the real key to creating the myth of Google.

In this business, it can be said that both the two founders led by Larry Page and Eric Schmidt, who is the manager of the company, have contributed a lot.

However, they did not become the vanguard and leader of the next innovation in Silicon Valley, as everyone expected back then, although they created new diversified businesses for Google - Google Maps, Google Mail, Google unmanned cars, Google drones, and of course, Google Glass.

But these innovations can be said to be failures!

Because the real innovation in Silicon Valley had nothing to do with Google — FaceBook, Twitter, Instagram, Ubar, Airbnb, and so on.

Later, even about 15 years after the establishment of Google, a large number of key talents "collectively outflowed", resulting in the face of the young Mark Zuckerberg's FaceBook, the already large enterprise Google was slow to respond, and a large number of top talents could not feel the space for innovation and growth, and then "fled" one after another.

It was in the context of this crisis that Google proposed a conglomerate plan, and put the younger Larry Page back as CEO, and built a larger group company, Alphabet, on top of Google.

But at that time, Google's reorganization was a passive response to the crisis, and before that, they almost wasted the entire period of the fastest development of the Internet, and the entire rapid development period between Internet 2.0 and Internet 3.0 and then to the mobile Internet was "perfectly" missed by Google.

"But aren't you saying that we won't really start building a system outside of or on top of Google until at least after the public IPO?" asked Larry Page, confused.

"That's true. Sid nodded.

Even if you have to take precautions, you have to distinguish between priorities and priorities, and now Google is still unstable and has no leisure to care about other things.

"And ......?" said Larry Page, puzzled even more.

"Hehe, we can wait for the next year to talk about other things, but now we do have some business expansion, we can start first. Sid smiled faintly, "Sean Parker and I got that Youtube video site, you know?"

"You know, it seems like it's been going on lately. Larry Page nodded.

Although the development of YouTube is limited by the network hardware environment in North America, at a time when the world is still using text and pictures as the main way of network information dissemination, the accurate website positioning of Sid and Sean Parker and others, and Sid's large-scale server investment, make the popularity of YouTube quickly spread among young people.

And Sid, as the big boss behind it, is not a secret, so Larry Page and several people also know it.